Food delivery applications are an example of ‘digital disruption’, in which digital technology transforms not only consumer behavior but also restaurants’ food supply chains.
KResearch estimates that the food delivery business in 2019 will amount to THB33-35 billion, up 14 percent from the previous year, and account for 8 percent of Thailand’s total restaurant business value in 2019.
Additionally, food ordering apps have propelled the food delivery business to enjoy an annual growth rate of over 10 percent from 2014-2018, higher than the expansion rate of the restaurant business in the same time, at only 3-4 percent per year.
The popularity of the food delivery business is reflected in the results of a survey conducted by KResearch.
The findings show that 63 percent of the respondents think that the advent of food ordering apps has changed consumer behavior. Diners increasingly order food via online platforms, and decreasingly dine out at restaurants.
The burgeoning food delivery and related application business has increased opportunities for players in…
