Thailand’s Tourism Authority (TAT) has joined forces with Visa to establish innovative data-driven marketing strategies that will encourage international Visa cardholders to spend more while traveling in Thailand. The recent signing of a Memorandum of Understanding (MoU) between the two entities emphasizes Thailand’s health and wellness tourism experiences, as well as its annual Amazing Thailand Grand Sale. Through this partnership, Visa will provide data intelligence on cardholders’ travel preferences and expenditures within the country. This information will be used to create effective data-driven marketing strategies that align with Thailand’s reputation as a premier shopping destination, ultimately resulting in increased spending from Visa cardholders during their stay.
