Thailand celebrates 50 years of relations with China through “Nihao Month,” featuring cultural events and promotions to attract 250,000 Chinese tourists and generate 500 million online views.
Nihao Month Celebration
The Tourism Authority of Thailand (TAT) has announced “Nihao Month” to mark 50 years of relations with China, with a target of 250,000 arrivals and vast promotional activities. Occurring in late September and early October, the event aims to enhance tourism and cultural ties between the two nations, highlighting their collaborative efforts.
Events and Promotions
TAT will feature the “Amazing Thailand, Mid-Autumn Night” to boost interest and plans to generate 500 million online views. In October, the Sound of Friendship concert at Bangkok’s Siam Paragon and joint promotions with Chinese travel platforms will offer special deals, enticing tourists from September to December.
The Tourism Authority of Thailand (TAT) has initiated the “Nihao Month” as a commemorative celebration, marking half a century of diplomatic ties between Thailand and China. This initiative highlights the longstanding friendship and mutual respect between the two nations, emphasizing their cultural, economic, and social exchanges.
“Nihao Month” is designed to draw Chinese tourists and showcase Thailand’s rich heritage, scenic landscapes, and hospitality. Special events, cultural festivals, and promotional activities are scheduled to take place across popular tourist destinations such as Bangkok, Chiang Mai, and Phuket. These events not only celebrate Thai culture but also incorporate elements of Chinese traditions, reflecting the blend of influences that have enriched both societies over the years.
Promotions targeting Chinese travelers include discounted travel packages, exclusive offers on accommodation and dining, and bilingual tour guides to enhance their travel experience. Additionally, the TAT has partnered with airlines, hotels, and local businesses to provide a seamless and welcoming environment for Chinese visitors. This effort is expected to boost tourism, a vital sector for Thailand’s economy, which has seen a steady influx of Chinese tourists annually.
One of the key highlights is the “Thailand-China Friendship Fair,” featuring performances by traditional Thai and Chinese artists, culinary exhibitions showcasing the best of both cuisines, and workshops on crafts and arts that symbolize the cultural synergy between the two countries. The fair aims to create opportunities for Chinese tourists to engage with Thai culture in a deeper, more meaningful way.
The digital aspect of “Nihao Month” includes social media campaigns and interactive online experiences, allowing people from both countries to participate, even if they cannot travel. These digital engagements are part of a broader strategy to foster connections and understanding, reinforcing the significance of the 50-year milestone in Thailand-China relations.
In essence, “Nihao Month” is a celebration not just of tourism, but of the thriving, decades-long relationship, underscoring the shared history and future collaborations between Thailand and China.
Source : TAT Launches “Nihao Month” to Celebrate 50 Years of Thailand-China Relations
