BEIJING, Dec. 20, 2023 /PRNewswire/ — According to 17PR reports: the winners of the 2023 Golden Flag Award, the most authoritative and widely recognized brand communication award in China, were officially announced on December 1st, 2023.

The award-winning cases span diverse fields, such as pharmaceuticals, chemical engineering, finance, e-commerce, aviation, technology, baby care, food, automobiles, agriculture, government, transportation, sports, culture and tourism, entertainment, and cosmetics.

Prominent global companies such as Budweiser China, BMW China, JD.com, SAIC-GM, BD, Mars China, Bayer China, Roche’s Pharmaceuticals Division, Lundbeck China, DHL, Cargill Investment, KFC China, Corning China, Adidas, McDonald’s China, Huawei, Lenovo, Anta, and Volvo have showcased outstanding cases on the list.

These award-winning cases provide insights into the current communication strategies and trends in the Chinese market, many of which have gained significant traction over the past year.

Data from submissions for this year’s Golden Flag Award reveals five major trends in brand communication strategies in the Chinese market

Data from submissions for this year’s Golden Flag Award reveals five major trends in brand communication strategies in the Chinese market:

1. Practicing sustainable development has become a must for companies.

The concept of "sustainable development" is highly valued by companies in their communication with Chinese customers. The majority of exemplary cases focus on corporate social responsibility, ESG communication, environmental protection, and public welfare communication. They cover crucial areas of sustainable development, such as rural revitalization, protection of intangible cultural heritage, promotion of knowledge about rare diseases, support for vulnerable groups, and ecological protection and governance.

Companies of different scales and types are embracing long-termism and actively practicing sustainable development. This not only enhances brand resilience and the ability to guard against risks but also permanently empowers the brand’s long-term value.

2. Digital communication has evolved into an indispensable means of communication and interaction between companies and consumers, witnessing a notable surge in the application of artificial intelligence (AI) technology.

In this year’s brand communication cases in the Chinese market, digital communication methods have been widely embraced. This predominantly encompasses digital communication technologies like Artificial Intelligence-Generated Content (AIGC), programmatic advertising placement, and data analysis tools. These technologies have provided valuable case studies, showcasing the rapid generation of communication content and the real-time optimization of communication forms and content.

Digital information and communication forms can effectively reach a broader audience with diverse preferences, enhancing the brand’s impact. Undoubtedly, this will remain a crucial and continually evolving focus for brands.

3. Both Chinese and foreign companies are increasingly emphasizing the establishment of a value identity with users in their communication efforts, with a growing trend towards incorporating traditional Chinese cultural elements.

Companies are placing a stronger emphasis on establishing a shared value identity with users in their communication strategies. In the Chinese market, there is a noticeable shift away from traditional holiday marketing centered on discounts. Companies are becoming adept at leveraging consumers’ emotional connections to traditional festivals to build brand marketing. During festivals such as Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival, they tap into consumers’ memories of these festivals to create warmer holiday marketing strategies, thereby earning greater consumer affection.

At the same time, many companies are choosing to integrate traditional Chinese cultural elements into their brands. For example, incorporating elements such as the Forbidden City, Cuju (an ancient Chinese football game), Ru kiln porcelain, Tang Sancai pottery, and traditional Chinese colors into product designs has resulted in excellent market feedback.

4. The number of offline events has surged, and organizers are adopting integrated communication strategies to broaden their market reach.

With the end of the COVID-19 pandemic, the number of offline events has dramatically increased. However, a notable shift has occurred in the traditional events industry, with a departure from purely offline events as seen in the past. Offline events are now integral components of companies’ integrated communication strategies, aligning with their objectives to expand into new markets. Traditional event companies are stepping beyond their conventional roles as mere executors of offline events and transforming into integrated communication service providers. They are venturing into the broader field of brand communication to make a more substantial impact and expand market reach.

5. The significance of companies’ internal communication has grown, and digital transformation is enhancing communication effectiveness.

Internal communication has become increasingly vital within corporate communication strategies in the Chinese market. This includes cross-cultural internal communication, family day events, leadership enhancement programs, and employee training. At the same time, it is encouraging to observe that more companies are embracing digital transformation, utilizing digital tools such as live streaming, short videos, mini-programs, and internally developed platforms to create internal communication projects, resulting in significant communication outcomes.

The overall trend in 2023 indicates that the Chinese market has placed more emphasis on brand value, reaching a consensus on establishing a value identity between brand communication and users to boost business and accumulate long-term brand value, ultimately increasing the brand’s valuation in the capital market. Each brand’s communication case serves this objective.

Golden Flag Award

The Golden Flag Award was founded in 2010. It is a brand communication award based on the long-term contribution value.

After 14 years of development, the Golden Flag Award has become an important yardstick of the performance of brand building in the Chinese market. In 2023, the review standard of the Golden Flag Award received a copyright certificate from the China National Intellectual Property Administration, making it China’s first brand communications award with intellectual property rights.

Adhering to the concept of branding upwards, the Golden Flag Award recognizes outstanding cases and brand examples that lead innovation and development in branding, public relations, and marketing. It highlights brand influence and its value for sustainable growth, contributing to public aspirations for cultural and value excellence. The advocacy of branding upwards aims to foster social development.

Since its founding, the Golden Flag Award has attracted numerous Fortune 500 enterprises due to its professionalism and authority.

In 2018, the awards expanded globally, providing examples and references for global brand PR and marketing professionals to study Chinese brand PR and marketing cases. It also serves as a demonstration of Chinese business civilization from the perspective of commercial communication with the world.

Source : Announcement of the List of 2023 Golden Flag Awards Unveils Five Major Trends in Communication Strategies for the Chinese Market

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HONG KONG, Dec. 20, 2023 /PRNewswire/ — ICZOOM Group Inc. (Nasdaq: IZM) (the "Company" or "ICZOOM"), a B2B electronic component products e-commerce platform, announced today that the Company was awarded The Most Popular IPO Company with Investors at Zhitong Finance’s Capital Market Annual Conference and Listed Company Award Ceremony. ICZOOM beat out more than 1,000 other listed companies in Hong Kong and the United States to win the prestigious award in recognition of the Company’s growth, market influence, capital market performance since its IPO listing, industry ranking, corporate governance, social influence, ESG achievements and several other factors.

ICZOOM’s successfully listed on the Nasdaq Stock Market on March 15, 2023, with ticker IZM. The successful listing further strengthened the Company’s balance sheet, opened valuable new opportunities, and served as a global branding event further raising ICZOOM’s profile.

ICZOOM’s CEO, Mr. Lei Xia, noted, "Our IPO served as another important milestone in the evolution of ICZOOM. I am proud of our team for everyone’s dedication in helping ICZOOM achieve this benchmark. As a founder CEO, I am constantly thinking about ways to drive growth and create value for our employees, customers, partners and shareholders. We have made impressive progress since we started out in 2012 but the opportunities ahead are even more exciting as we continue to leverage our e-commerce platform to help small and medium sized microelectronics enterprises  purchase electronic components more conveniently, reduce procurement costs and improve procurement efficiency. The digital transformation is underway and ICZOOM is well positioned to benefit."

About Zhitong Finance’s Annual Listed Companies Selection
Since 2016, Zhitong Finance’s annual selection of listed companies has served as a premiere event, bringing together financial and industry thought leaders to share ideas and recognize outstanding performance. The two month, multi-faceted selection process seeks input from experts, public voting and other sources, with the final list of winners determined by an expert review committee composed of investment institutions, analysts, representatives from key industry associations and media outlets. During this year’s selection process, more than 1,000 Hong Kong and U.S.-listed companies participated in the competition, including those across all major industries.

About ICZOOM Group Inc.
ICZOOM Group Inc. (Nasdaq: IZM) is primarily engaged in sales of electronic component products to customers in Hong Kong and mainland China through its B2B e-commerce platform. These products are primarily used by China based small and medium-sized enterprises ("SMEs") in the consumer electronic industry, Internet of Things ("IoT"), automotive electronics and industry control segments. By utilizing latest technologies, the Company’s platform collects, optimizes and presents product offering information from suppliers of all sizes, all transparent and available to its SME customers to compare and select. In addition to the sales of electronic component products, the Company also provides services to customers such as temporary warehousing, logistic and shipping, and customs clearance. For more information, please visit the Company’s website: http://ir.iczoomex.com/index.html. 

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "anticipate," "estimate," "plan," "project," "continuing," "ongoing," "expect," "we believe," "we intend," "may," "should," "will," "could" and similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.

Source : ICZOOM Awarded Most Popular IPO Company with Investors

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SEZ on Nairobi’s doorstep bolsters team with international leaders and local experts

Tatu City is now home to over 15,000 workers with thousands more to join in 2024

TATU CITY, Kenya, Dec. 20, 2023 /PRNewswire/ — Tatu City, the 5,000-acre mixed-use Special Economic Zone (SEZ) on Nairobi’s doorstep, has strengthened its workforce with over 100 key appointments in 2023 as businesses and homeowners from Kenya and around the world flock to join its growing ecosystem.

A render of CCI International’s new 5,000 call center in Tatu City (credit: CCI International)

Tatu City is now home to over 78 businesses providing employment opportunities to 15,000 workers, with thousands more jobs to follow in 2024. Over 4,500 pupils and students attend Tatu City’s schools which include Crawford International School and Nova Pioneer Primary and Secondary.

"Tatu City has reached an important inflection point. Our SEZ status, combined with first-class infrastructure, and our safe, secure and predictable environment, is attracting investors from all over the world, creating additional demand for our residential offerings, schools and retail amenities," said Preston Mendenhall, Country Head, Kenya, at Rendeavour, the owner and developer of Tatu City. "To support this rapid growth, we are hiring both locally and internationally with over 100 new roles in key areas such as Urban Planning & Design, Construction, Sales & Marketing, and Security."

Tatu City’s rapidly expanding client base includes CCI International, a global leader in contact centre services, which recently moved the first 800 workers into its new 5,000-seat call centre at the Eneo building in Tatu Central. Also in Tatu City, medical devices manufacturer Zhende is setting up the largest medical production facility in East Africa employing 7,000 Kenyans; and Kenya Wine Agencies Ltd (KWAL), a subsidiary of Dutch brewer Heineken, has built an ultra-modern drinks manufacturing facility.

"As a leading player in Business Process Outsourcing (BPO) services, we have high standards and specific requirements for where we establish our operations," said Rishi Jatania, Managing Director, CCI Kenya. "Tatu City provides an attractive and low-risk environment underpinned with first-class infrastructure which is good for both our business and our people. It was a logical choice for the next phase of our Africa expansion."

Tatu City’s infrastructure build-out includes over 50 km of tarmac roads, a high-redundancy power network, three water sources, an on-site water treatment plant, and over 15 km of fibre optic cables. In addition, to service the growing residential communities at Kijani Ridge and Unity Homes with over 3,000 residents today, Tatu City has invested in recreational spaces and parks, requiring additional staff for landscaping and security sourced from neighbouring communities.

In line with its commitment to fostering sustainable economic growth and positively impacting the local community, Tatu City is investing in a NITA-certified Tatu City Training Academy. The academy provides free training to local youth, empowering them with industry-relevant skills and bridging the gap between education and employment. Since its inception, the Tatu City Training Academy has positively impacted the lives of over 500 young people, with more than 80% securing employment within Tatu City.

About Tatu City (www.tatucity.com)

Tatu City is a 5,000-acre new city on Nairobi’s doorstep with homes, schools, businesses, a shopping district, medical clinic, nature areas and recreation for more than 250,000 residents and tens of thousands of day visitors. Tatu City’s schools educate thousands of students daily, a range of homes suits all incomes and more than 78 businesses thrive in the country’s first operational Special Economic Zone. Located 30 minutes from Westlands, Tatu City represents a new way of living and thinking for all Kenyans in a live, work and play environment that is free from traffic congestion and long-distance commuting.

Tatu City is a development by Rendeavour, Africa’s largest new city builder with 30,000 acres of visionary projects in growth trajectories across Ghana, Nigeria, Kenya, Zambia and the Democratic Republic of Congo.

Media Contact: 
Jonathan Batty
jbatty@rendeavour.com

Source : Tatu City, Kenya, Makes Over 100 Strategic New Hires in 2023 as Growth Surges

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ROCKVILLE, Md., Dec. 20, 2023 /PRNewswire/ — HanAll Biopharma (KRX: 009420.KS), Daewoong Pharmaceutical (KRX: 069620.KS), and NurrOn Pharmaceuticals announced their participation in the 7th Annual Sachs Associates Neuroscience Innovation Forum. The event is scheduled to take place on January 7th, 2024, at the historic Marines’ Memorial Club in San Francisco, California. The forum immediately precedes the JP Morgan Healthcare Conference, beginning January 8th.

The collaborative efforts of HanAll, Daewoong, and NurrOn will be featured in a dedicated presentation highlighting the progress and potential of their ongoing Nurr1-focused Parkinson’s Disease Program, currently in Phase I. The forum, renowned for bringing together thought leaders, researchers, and industry experts in the field of neuroscience, provides an ideal platform for HanAll and Nurron to share insights, innovations, and future directions.

"We are excited to discuss our joint efforts with Daewoong and NurrOn at the Sachs Neuroscience Innovation Forum, a premier event in the neuroscience community. This collaboration represents a significant step forward in our commitment to advancing therapies with the potential to treat Parkinson’s disease as well as to contribute to the evolution of neuroscience research," said Dr. Almira Chabi, Chief Medical Officer and Chief Development Officer at HanAll, who is presenting and also participating as a panelist at the forum.

"We eagerly anticipate engaging with thought leaders and industry experts, sharing insights into the clinical development of ATH-399A, our innovative Nurr1 activator that may have the potential to capture both acute beneficial effects and long-term disease modification in Parkinson’s disease," said Deog Joong Kim, Ph.D., CEO of NurrOn Pharmaceuticals.

In addition to participating at the Neuroscience Innovation Forum, HanAll will also be attending the 42nd Annual J.P. Morgan Healthcare Conference from January 8th to 11th, 2024.

About HanAll Biopharma

HanAll Biopharma (KRX: 009420.KS) is a global biopharmaceutical company with presences in Korea, the USA, Japan, and Indonesia with a mission of making meaningful contributions to patients’ lives by introducing innovative, impactful medicines to address severe unmet medical needs. HanAll has been operating a portfolio of pharmaceutical products in the areas of endocrine, circulatory, and urologic diseases for 50 years.

HanAll has also expanded its focus to immunology, oncology, neurology, and ophthalmology to discover and develop innovative medicines for patients with diseases for which there are no effective treatments. Its lead pipeline asset, HL161 (INN: batoclimab), an anti-FcRn antibody, is being developed in Phase 3 and Phase 2 trials across the world for the treatment of autoimmune diseases including myasthenia gravis (MG), thyroid eye disease (TED), chronic inflammatory demyelinating polyneuropathy (CIDP), and Graves’ disease (GD). Another main asset, HL036 (INN: tanfanercept), a TNF inhibitor protein, is being evaluated in Phase 3 clinical studies in the US and China for the treatment of dry eye disease. For further information, visit our website and connect with us on LinkedIn. For any media inquiries, please contact HanAll PR/IR ([email protected], [email protected]).

About Daewoong Pharmaceutical

Daewoong Pharmaceutical (KRX: 069620.KS), established in 1945, is a global pharmaceutical company based in South Korea. The company is committed to the development, manufacturing, and commercialization of pharmaceutical products, with a mission to provide the most beneficial total solutions, including pharmaceuticals and services, which contribute to improving the quality of life of valued consumers. Operating with a keen focus on both domestic and international markets, Daewoong Pharmaceutical specializes in developing treatments for intractable and rare diseases. The company’s diverse portfolio encompasses novel drugs, biologics, new products, and C&D, all supported by in-house research and development, open collaboration, and advanced manufacturing facilities.

Marking significant achievements in drug development, Daewoong Pharmaceutical has successfully developed novel drugs for GERD, featuring the active ingredient Fexuprazan, and for Type 2 diabetes, with the active ingredient Enavogliflozin, in two consecutive years. The company is currently advancing in the development of First-in-Class Oral Anti-Fibrotic Agent for Idiopathic Pulmonary Fibrosis, utilizing Bersiporocin as a PRS Inhibitor. Notably, Bersiporocin has been designated by the U.S. FDA as an orphan drug and a Fast Track development product. Daewoong is dedicated to completing the Phase 2 clinical study of this drug by 2025. For more information, visit Daewoong Pharmaceutical’s website and LinkedIn page. Media inquiries can be directed to Daewoong’s PR at [email protected].

About NurrOn Pharmaceuticals

NurrOn Pharmaceuticals is a clinical-stage biopharmaceutical company dedicated to developing novel, targeted therapeutics for the treatment of Parkinson’s disease (PD) and other Nurr1-related incurable human disorders.

Through targeting Nurr1, the master regulator for dopaminergic neuron development and maintenance, we aim to develop a paradigm changing PD treatment to improve patients’ quality of life. While currently there are only symptomatic treatment options for patients with PD, there have not been any successful therapies to slow or prevent the progression of the disease. We believe that disease-modifying therapies will be achieved through targeting Nurr1, which has generated supportive data as a new druggable PD target. NurrOn was awarded a substantial grant from Michael J. Fox Foundation in support of the Phase 1 clinical trial of ATH-399A/HL192, that initiated in the second half of 2023. For further information on NurrOn Pharmaceuticals, please visit our official website or contact [email protected].   

Disclaimer Statement 

The contents of this announcement include statements that are, or may be deemed to be, "forward-looking statements." These forward-looking statements can be identified by the use of forward-looking terminology, including the terms "believes," "estimates," "anticipates," "expects," "intends," "may," "will," or "should," and include statements HANALL (the company, we) makes concerning its 2023 business and financial outlook and related plans; the therapeutic potential of its product candidates; the intended results of its strategy and the company, and its collaboration partners’, advancement of, and anticipated clinical development, data readouts and regulatory milestones and plans, including the timing of planned clinical trials and expected data readouts; the design of future clinical trials and the timing and outcome of regulatory filings and regulatory approvals. By their nature, forward-looking statements involve risks and uncertainties, and readers are cautioned that any such forward-looking statements are not guarantees of future performance. The company’s actual results may differ materially from those predicted by the forward-looking statements. These may include various significant factors, such as our expectations regarding the inherent uncertainties associated with competitive developments, preclinical and clinical trial and product development activities, and regulatory approval requirements. In addition, performance may be affected by our reliance on collaborations with third parties, estimating the commercial potential of our product candidates, our ability to obtain and maintain protection of intellectual property of technologies and drugs, our limited operating history, and our ability to obtain additional funding for operations and to complete the development and commercialization of product candidates. A further list and description of these risks, uncertainties, and other risks can be found in Korea Stock Exchange (KRX) filings and reports, including in our most recent annual report as well as subsequent filings and reports filed by the company with the KRX. Given these uncertainties, the reader is advised not to place any undue reliance on such forward-looking statements. These forward-looking statements speak only as of the date of publication of this document. We undertake no obligation to publicly update or revise the information in this press release, including any forward-looking statements, except as may be required by Korean law and regulations. 

Source : HanAll Biopharma, Daewoong Pharmaceutical and NurrOn Pharmaceuticals to Showcase Ongoing Parkinson's Disease Program at the 7th Annual Sachs Associates Neuroscience Innovation Forum

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LOGAN, Utah, Dec. 20, 2023 /PRNewswire/ — Cyrusher, a leading brand in e-bikes, has introduced an electrifying marvel to the snowboarding domain: the Ripple, the world’s first electric snowboard. Combining high-tech features with an exhilarating experience, the Ripple redefines winter sports, pushing the boundaries of excitement and performance on snowy slopes to new heights.

Cyrusher Unveils the World’s First Electric Snowboard Ripple

Exploring the mystery of the Ripple

Incorporating advanced technology and meticulous craftsmanship, the Ripple boasts a board size of 156cm, aligning it with the Camber snowboard category. Crafted from composite materials featuring a wood core, fiberglass, and carbon edges, the snowboard’s construction ensures both durability and exceptional riding dynamics. The Ripple is strategically designed to empower a broader range of snowboarders, offering new snowboarding opportunities through innovative electric energy.

Power and Performance

The Ripple stands out as an industry trailblazer, employing cutting-edge electric motors to enhance the snowboarding experience. With a robust 3000-watt motor seamlessly integrated into the snowboard, it delivers heart-pounding top speeds of up to 50 km/h.

The Ripple incorporates an advanced V1 controller specifically designed for accurate navigation across snow and ice-covered landscapes. Equipped with a high-voltage-resistant MOSFET and an advanced heat dissipation, the controller ensures precise control and responsiveness. Easily fine-tune snowboard forward speed and maneuverability for the ultimate snowboarding adventure, guaranteeing a thrilling yet controlled riding experience every time.

The electric power system of the board relies on a low-temperature resistant battery featuring a Molicel 21700 P42A 4200mAh 45A configuration, providing a 12.6 Ah capacity. This innovative battery setup allows the Ripple to cover distances of 15-20 kilometers on a single charge.

Comfort

The Ripple’s board design features a wide, high-traction rear tire, specifically tailored for snowboarding. This design enhances traction on icy snow cover, providing faster snow grip and improved stability on snowy terrain. Skiers can expect maximum stability and control in the snowy domain. Meanwhile, the Ripple introduces an adjustable independent suspension with manual wheel height adjustment, allowing riders to customize their snowboarding adventures by absorbing shocks and seamlessly adapting to the snow’s contours.

Tailored for snowboarding adventures, the Ripple is constructed to withstand various weather conditions. It boasts a full metal enclosure with a flame-retardant design and an impressive IPX6 waterproof rating, ensuring durability and a hassle-free ride in different weather conditions.

Sustainability

The advent of Ripple electric snowboards has revolutionized winter sports, offering sustainable thrills with lithium-ion battery power. The Ripple snowboards are silent and emissions-free, reducing noise pollution and promoting eco-friendly outdoor activities. The development of electric snowboards reflects a promising future for a more sustainable and exciting snowboarding experience.

Multi-Application

The Ripple’s enhanced motor power enables smooth gliding over flat snow, ensuring an exhilarating experience even on the fluffiest terrain. This expands the range and accessibility of the snowboarding terrain, elevating the overall experience. By harnessing electric power, the Ripple enhances the snowboarding adventure, enabling riders to traverse terrain with reduced physical exertion compared to traditional snowboards. The responsive design of the Ripple empowers snowboarders to conquer terrain with unmatched precision and speed, execute tricks and jumps effortlessly, and fully enjoy the sport of snowboarding to its utmost extent.

Experience the Thrill of Snowboarding Like Never Before with the Ripple!

Boasting a maximum load capacity of 250 lbs, and accommodating rider sizes from 160-190cm, the Ripple caters to a wide range of rider needs, ensuring stability and confidence for individuals of all sizes. Weighing in at a total of 15kg, the snowboard is meticulously crafted to strike a balance between portability and performance, offering effortless maneuverability without compromising power.

Infused with cutting-edge technology, robust construction, and unparalleled performance, the Ripple bring a new era in snowboarding. As the world’s first electric snowboard, it grants skiers the freedom to embark on thrilling journeys that redefine the snowboarding experience.

About Cyrusher

Cyrusher is a reputable producer of electric bicycles with a reach into new territories and the exciting introduction of electric snowboards and skateboards to its innovative product lineup. Successfully marketed in over 10 nations, Cyrusher’s products undergo rigorous international quality tests, meeting CE, UL, Rhos, and FCC requirements. With a focus on connecting individuals with nature, Cyrusher invites the customer to explore the thrill of electric mobility. Cyrusher will keep expanding its product range in both land and aquatic areas to satisfy more individuals, offering a solution for zero-carbon, fast and convenient urban traveling.

If you’re interested in Cyrusher products, you can find more information about Cyrusher at the following links. 

Cyrusher Contact:
US official website: https://www.cyrusher.com/
UK official website: https://www.cyrusher.co.uk/
French official website: https://www.cyrusher.fr/
German official website: http://www.cyrusher.de/
Phone: (385) 382-1622
Email: [email protected]

Follow Cyrusher on Facebook, TikTok, YouTube and Instagram for more latest news.

Source : Cyrusher Unveils the World's First Electric Snowboard Ripple

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SINGAPORE, Dec. 20, 2023 /PRNewswire/ — In the dynamic world of digital marketing, FY Ads Singapore has emerged as a trailblazer, masterfully executing an influencer campaign for the renowned international brand Coach. The campaign, which marked the launch of Coach’s latest fragrance, “Love,” on the popular social media platform Xiaohongshu, has set a new standard in luxury brand marketing.

Bringing a New Fragrance to Life with Influencer Magic

In September 2023, the bustling streets of Paragon Orchard in Singapore, and in October, the vibrant heart of Midvalley in Kuala Lumpur, Malaysia, were chosen as the backdrops for this innovative campaign. FY Ads curated a select group of twenty top fashion influencers from Xiaohongshu for each location, ensuring a broad yet targeted reach.

More Than Just Marketing: Creating Authentic Connections

What made the campaign stand out was FY Ads Singapore’s focus on authenticity. Influencers were encouraged to share their personal experiences with Coach’s “Love,” weaving each fragrance note into their own stories of elegance and emotion. This approach went beyond traditional marketing tactics, fostering a genuine connection between the product and the audience.

A Personal Touch: Engraving Emotions onto Bottles

Adding a layer of intimacy, FY Ads introduced a calligraphy artist at the events to personalize perfume bottles for influencers and customers. This bespoke touch transformed each bottle of “Love” into a cherished keepsake, emblematic of personal moments and cherished memories.

FY Ads: A Name Synonymous with Innovative Marketing

This campaign is a testament to FY Ads’ expertise in synthesizing various digital marketing strategies. With a rich history of over four years and more than 100 successful campaigns, particularly on Xiaohongshu, FY Ads has proven its ability to elevate brands, whether they are burgeoning SMEs or well-established players like Coach.

A Milestone Partnership with Xiaohongshu

The campaign’s success is also a reflection of FY Ads’ strategic partnership with Xiaohongshu. As the platform’s official global business agency, FY Ads has been instrumental in connecting international brands with China’s vibrant younger generation, a demographic that significantly influences current market trends.

The success of the Coach “Love” campaign on Xiaohongshu underscores FY Ads’ proficiency in crafting and executing influential marketing strategies that resonate with contemporary audiences. Their ability to integrate authenticity with creative marketing solutions positions them as a leader in the field, poised to elevate more international brands in the digital realm.

For more information about FY Ads and their services, visit https://fy-ads.com/ or contact [email protected].

Source : FY Ads Singapore Revolutionizes Luxury Brand Marketing with Coach's "Love" Campaign on Xiaohongshu

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FOSHAN, China, Dec. 20, 2023 /PRNewswire/ — Bright Scholar Education Holdings Limited ("Bright Scholar" or the "Company") (NYSE: BEDU), a global premier education service company, today announced that it held its 2024 annual general meeting of shareholders on December 19, 2023. At the meeting, the shareholders resolved by ordinary resolutions to ratify the appointment of (1) Deloitte Touche Tohmatsu Certified Public Accountants LLP as the independent registered public accounting firm of the Company for the fiscal year ended August 31, 2023, (2) Mr. Hongru Zhou as a director and chairman of the board of directors of the Company (the "Board") and a member of the nominating and corporate governance committee and the compensation committee of the Company, and (3) Mr. Meng Rui as an independent director and the chairman of the audit committee of the Board.

About Bright Scholar Education Holdings Limited

Bright Scholar is a global premier education service company, which primarily provides quality international education to global students and equip them with the critical academic foundation and skillsets necessary to succeed in the pursuit of higher education.

IR Contact:
Email: [email protected] 

Media Contact:
Email: [email protected]
Phone: +86-757-2991-6814

Source : Bright Scholar Announces Results of 2024 Annual General Meeting

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