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Swiss and Singaporean University Students Gain Insights into CSR and Sustainable Economics at Noodoe

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Noodoe

TAIPEI, Dec. 11, 2023 /PRNewswire/ — Noodoe, a globally leading electric vehicle charging brand, is honored to have partnered with companies such as TSMC, Delta, Siemens, SGS, and Logitech to co-organize the 2023 Business Study Mission to Taiwan for the University of St. Gallen in Switzerland and Singapore Management University, both renowned worldwide.


Noodoe

Students seeking knowledge about the electric vehicle (EV) industry visited Noodoe to explore key developments in the global electric vehicle sector. Intelligent transportation represents the continuous evolution of traffic technology, aiming to enhance transportation systems’ efficiency, convenience, and sustainability. With a decade of international experience in the electric vehicle market, Noodoe is committed to advancing intelligent cloud management, user-centric design, and environmental friendliness. The company strategically positions itself to shape both the present and future of global mobility. Noodoe emphasizes fundamental environmental practices and significantly impacts sustainable innovation through energy conservation, carbon reduction, beach cleaning, recycling, and energy storage measures. Simultaneously, Noodoe aspires to contribute to society through the power of corporate social responsibility, highlighting how to give back to the community. The "Noodoe Sustainable Cultivation Program" aims to solidify a more robust foundation for environmental well-being.

"Gen Z" has grown up in an era facing environmental challenges, witnessing changes in extreme climates. This generation is deeply aware of the importance of environmental protection for the future, actively participating in ecological activities. Noodoe provided Swiss and Singaporean students with a series of exciting EV-themed courses. Originating from the mature American electric vehicle market, Noodoe has brought its refined expertise back to Taiwan for further cultivation, allowing companies entering the electric vehicle industry to immediately utilize systems to manage OCPP-compliant charging equipment and anticipate the future conditions of the Taiwanese electric vehicle market. Noodoe’s core technology precisely guides charging management services to success in over 15 countries globally. Riding the wave of the oil-to-electric transition, Noodoe is leading the global shift towards green transportation and providing smarter management solutions for sustainable efforts.

Regarding the question of "what kind of companies Generation Z aspires to join," the visiting student group expressed: "In addition to corporate values, opportunities for self-growth, and the future development trends of the industry, whether a company practices social responsibility and is dedicated to a sustainable circular economy is also one of the essential factors when considering entering a company. Noodoe cares about the continuous improvement of cloud management technology and places great emphasis on establishing a deeper relationship with the environment." Through courses and in-depth dialogues with the new generation, Noodoe gains insights into future industry trends and how it plans to propel the world swiftly into the era of electric vehicles. The company explores win-win strategies for technological development and environmental issues, providing students with internship opportunities to inspire more diverse innovative proposals and co-create sustainable business models. Noodoe’s Chairman, John Wang, stated: "Fulfilling a deeper social responsibility from an ‘educational’ perspective is the only way to achieve longer-term social value and contribution," encapsulating the mission of the Noodoe Sustainable Cultivation Program.

Learn more about Noodoe: https://bit.ly/4abV7fr

Source : Swiss and Singaporean University Students Gain Insights into CSR and Sustainable Economics at Noodoe

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Vantage Markets Australia Announces Triple Wins at the 2023 Professional Trader Awards

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Vantage Markets Australia Announces Triple Wins at the 2023 Professional Trader Awards

SYDNEY, Dec. 11, 2023 /PRNewswire/ — Multi-asset broker, Vantage (or Vantage Markets), is honoured to announce it has received three prestigious accolades at the 2023 Professional Trader Awards, reaffirming its standing as an industry leader in the brokerage space for professional traders.


Vantage Markets Australia Announces Triple Wins at the 2023 Professional Trader Awards

For 2023, Vantage received the "Best Professional Trading App" award, the "Best Professional Trading Platform" award, and the "Most Trusted Broker" award.

This marks the second consecutive year that Vantage has claimed top honours at the Professional Trader Awards. In 2022, Vantage won the accolades for "Best Trading Platform" and "Best Trading App", solidifying its reputation for delivering cutting-edge solutions to professional traders consistently.

Hosted by renowned awards organisation Holiston Media, the Professional Trader Awards is now in its fifth year.  The recognition received from these voter-led awards was particularly significant, as the 2023 edition of the awards had witnessed unprecedented participation, with over 11,500 votes cast by 1,900 unique voters. This record-breaking engagement reflects the industry’s recognition of the exceptional standards set by top brokers like Vantage.

Jack Kelly, Head of Sales for Vantage Australia, said "Receiving these distinguished awards for another year is a matter of great pride for us. This honour reflects the unwavering commitment and exceptional effort of the entire Vantage team. Our dedication to innovation, ensuring client satisfaction, and providing an optimal trading experience has been constant. These awards serve not only as recognition of our achievements but also as a catalyst to aim even higher in our future endeavours."

To our valued clients at Vantage, your unwavering trust has been a key element in our journey to success. We are immensely grateful for your steadfast support and loyalty," added Kelly. "We want to extend our deep appreciation to Holiston Media and the Professional Trader Awards team for their outstanding contribution to enhancing the professional trading industry’s standards. Their dedication and excellent work has not gone unnoticed," he concluded.

About Vantage

Vantage Global Prime Pty Ltd (ACN 157 768 566) ("Vantage") is authorised and regulated by the Australian Securities & Investments Commission (ASIC) AFSL no. 428901.

Vantage is a multi-asset broker offering clients access to a nimble and powerful service for trading CFD on Forex, Commodities, Indices, Shares, ETFs, Cryptocurrencies, and Bonds.

With more than 13 years of market experience, Vantage entities now have over 1,000 employees/personnel across more than 30 global offices.

Vantage is more than a broker; it provides a lightning-fast execution trading ecosystem, an intuitive mobile trading app, and a faster and simpler trading platform that enables clients to seize trading opportunities.

Trade smarter @vantage. 
https://www.vantagemarkets.com/en-au/

Risk Warning: Trading derivatives carries significant risks. It is not suitable for all investors and if you are a professional client, you could lose substantially more than your initial investment. You have no entitlement, right or obligation to the underlying financial assets. Past performance is no indication of future performance and tax laws are subject to change. The information in this article is general in nature and doesn’t take into account your personal objectives, financial circumstances, or needs. You should consider whether you’re part of our target market by reviewing our Target Market Determination (TMD) and reading our Product Disclosure Statement (PDS), and other legal documents to ensure you fully understand the risks before you make any trading decisions. We encourage you to seek independent advice if necessary.

The use of information in this article is not intended for residents outside Australia or by any person in a country or jurisdiction where such distribution or use would be contrary to local law or regulation.

Source : Vantage Markets Australia Announces Triple Wins at the 2023 Professional Trader Awards

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Malaysian Fashion Industry Represented at The First Day of BRICS+ Fashion Summit Held in Moscow

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Dina Gorchakova (Project Manager for Digital Services Development at the Russian Export Center), Jay Ishak (President of the Malaysian Official Designers’ Association), and other notable speakers during the first day of BRICS+ Fashion Summit 2023

MOSCOW, Dec. 11, 2023 /PRNewswire/ — BRICS+ Fashion Summit takes place from 28 November to 2 December in Moscow. It was opened with the business program, participated by key officials of the fashion industry from BRICS+ countries including those from the SEA region. The guests also attended catwalk shows by  Sadaels (Argentina). During the first day, the session with Jay Ishak, President of the Malaysian Official Designers’ Association, happened in Moscow in Zaryadye Concert Hall: Entering international marketplaces. Waste of time or an important step in scaling up?


Dina Gorchakova (Project Manager for Digital Services Development at the Russian Export Center), Jay Ishak (President of the Malaysian Official Designers’ Association), and other notable speakers during the first day of BRICS+ Fashion Summit 2023

The moderator, Dina Gorchakova, Project Manager for Digital Services Development at the Russian Export Center, asked about the global trends and the impact they have, difficulties in going global, and the significance of global product promotion.

The first speaker was Jay Ishak, President of the Malaysian Official Designers’ Association: ‘I believe all designers aim for collaborations and cooperation with other countries. Simultaneously, it is important to remember about the countries’ own traditions. Many designers considered their cultural heritage and integrated to modern garments. This is an essential component of authenticity and encouragement. You have to demonstrate that your trends are suitable in your target market,’ she said. She believes in the importance of focusing on communications locally while simultaneously being open to explore international opportunities. Jay said that she eagerly anticipates Russian clothes to be exported to Asia.

Sergey Igishev, Export Development Director, presented YallaHub and spoke about online and offline promotion channels: ‘Every country has fierce competition and lots of brands. Only prominent brands with a specific expertise and target audience familiar with their products who will stand out with the offline channels. Besides, online channels help brands to decide first, sell their first pieces, and get feedback. Going offline requires more deliberation, preparation and may be more costly. Online methods offer greater opportunities for you to find a niche with a relatively small investment.’

Andrey Mozhayev, the founder and CEO of Asia Pacific digital agency, talked about the tools that can be used to promote goods in the marketplaces. In particular, he described how Chinese marketplaces can be entered, as he has got to the heart of the matter.

Photos: https://disk.yandex.ru/d/zx6gKE6ruscXDw

For media enquiries, please contact: 
Shanty Soekowati
Magnifique Indonesia
Email : [email protected]
Phone : +62896 3584 3286

Source : Malaysian Fashion Industry Represented at The First Day of BRICS+ Fashion Summit Held in Moscow

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Vantage Markets Clinches Triple Victory at the 2023 Professional Trader Awards

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Vantage Markets Clinches Triple Victory at the 2023 Professional Trader Awards

PORT VILA, Vanuatu, Dec. 11, 2023 /PRNewswire/ — Multi-asset broker, Vantage (or Vantage Markets), is honoured to announce it has received three prestigious accolades at the 2023 Professional Trader Awards, reaffirming its standing as a leading broker for professional traders.


Vantage Markets Clinches Triple Victory at the 2023 Professional Trader Awards

For 2023, Vantage received the "Best Professional Trading App", "Best Professional Trading Platform", and "Most Trusted Broker" awards.

This marks the second consecutive year that Vantage has claimed top honors at these awards. In 2022, Vantage won the accolades for "Best Trading Platform" and "Best Trading App", for consistently delivering cutting-edge solutions to its professional clients.

Hosted by renowned awards organization Holiston Media, the Professional Trader Awards is now in its fifth year. The recognition received from the 2023 edition of these voter-led awards was particularly significant, as the awards witnessed an unprecedented participation with over 11,500 votes cast by 1,900 unique voters. This record-breaking engagement reflects the industry’s recognition of the exceptional standards set by top brokers like Vantage.

Marc Despallieres, Chief Strategy & Trading Officer at Vantage, said "We are honored to receive these prestigious awards for the second year in a row. This achievement is a testament to the dedication and hard work of our Vantage team. We have remained steadfast in our commitment to innovation, client satisfaction, and delivering the best possible trading experience. These awards not only recognize our past successes but also inspire us to raise the bar even higher in the future."

"To our Vantage clients, your trust has been the cornerstone of our success, and we are thankful for your continued support," added Despallieres. "We would also like to express our heartfelt appreciation to Holiston Media and the team behind the Professional Trader Awards, for their good work in elevating the standards of the professional trading industry."

About Vantage
Vantage (or Vantage Markets) is a multi-asset broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) on Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 13 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.

trade smarter @vantage

http://www.vantagemarkets.com/

 

Source : Vantage Markets Clinches Triple Victory at the 2023 Professional Trader Awards

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Coalition for Digital Prosperity for Asia launches Taiwan Chapter to support dynamic, innovative, and resilient digital companies

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TAIPEI, Dec. 11, 2023 /PRNewswire/ — The Coalition for Digital Prosperity for Asia (DPA) launched its Taiwan Chapter in Taipei today. The DPA is the Asia-Pacific’s (APAC) first alliance of home-grown digital companies and aims to promote the democratization of digital technologies, create opportunities for APAC companies to expand to new markets, and enable the adoption of emerging technology.

The DPA’s launch event in Taipei represents the commencement of its operations in Taiwan. At the event, the DPA emphasized its commitment to supporting Taiwanese digital companies as they seek to enter new markets and access emerging technology and strengthening Taiwan’s digital ecosystem by promoting productive dialogue between digital companies and regional governments.

As part of the DPA’s mission to support the growth of APAC’s digital economy by promoting robust, enabling public policy, the DPA hosted two panel discussions which featured representatives and academics from Singapore and Taiwan, alongside various promising Asian tech companies. Panelists included Director Lin Ching-chin of "Taiwan’s Ministry of Digital Affairs (MoDA)", Mr Lei Shee Chien of "Taiwan’s Ministry of Economic Affairs", Mr Koo Meng Seng of AI Singapore, Associate Professor Kang Meng Chow of the Nanyang Technological University (NTU), and key leaders from growing digital companies like Gogolook (Taiwan), Quickwork (India), Kinobi (Singapore), and Accredify (Singapore).

In his opening speech, Mr. Benjamin Wong, Founder and CEO at Kinobi, and Director of the DPA expressed his excitement for this new chapter in the DPA’s operations, saying, "The DPA has made strong connections with numerous Taiwanese digital companies and is eager to find new ways to help them grow their presences in other Asia-Pacific economies, and adapt to our region’s evolving regulatory environment".

Speaking on a panel on AI development and deployment in Taiwan, Mr Lin Ching-Chin, Director of Platform Economy Division, Administration for Digital Industry of the Ministry of Digital Affairs emphasized the importance of enabling SMEs to innovate and transform their businesses through new digital technologies, saying: "In addition to supporting startups to innovate through the use of artificial intelligence, our roles are also to provide them with the tools and coaching they need to innovate, such as through the T-Ambassador Program, and to enable the partnerships they need to grow and expand overseas."

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About Digital Prosperity for Asia

The coalition for the Digital Prosperity for Asia (DPA) is a growing alliance of innovative Asian digital companies promoting the democratization of digital technologies across all sectors. As the first pan-Asia Pacific (APAC) alliance built by home-grown APAC companies like Opn, Xendit, Kinobi, and HARA, DPA’s mission is to support national governments and policymakers in APAC to grow their digital economies and reap the benefit of digital technologies. For more information, visit www.digitalprosperity.asia.

Source : Coalition for Digital Prosperity for Asia launches Taiwan Chapter to support dynamic, innovative, and resilient digital companies

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

OPPO Showcases its Sustainability Actions at COP28

OPPO Showcases its Sustainability Actions at COP28

DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 11 December 2023 – The 28th Conference of the Parties of the UN Framework Convention on Climate Change (UNFCCC COP28) is taking place in Dubai, UAE from November 30 to December 12, 2023, bringing a global assembly of stakeholders dedicated to combating climate change. This year, OPPO was invited to join the COP28 Leadership Interviews, featuring a series of discussions among pioneers and business leaders on how collective action across various industries can contribute to a positive impact for the future. As an exclusive representative from telecommunication industry, OPPO shares its sustainability initiatives through innovation. To further support innovation in greening, OPPO also invites Bluepha Co., Ltd, one of the global winners of the 2023 OPPO Inspiration Challenge to showcase its green material as a substitute for plastic to a global audience at the exhibition area during the COP28.

Jason Liao, Head of the OPPO Research Institute joined the COP28 Leadership Interview

Jason Liao, Head of the OPPO Research Institute joined the COP28 Leadership Interview

“Technology and innovation is critical in combating climate change,” said Jason Liao, Head of OPPO Research Institute, “OPPO is determined to continuously invest in sustainability, actively exploring green technologies for the design and manufacturing of our products. Also, sustainability is a collective journey that requires collaboration from all stakeholders. We maintain an open-minded approach and invite more ecosystem partners to join us on the journey towards sustainability.”

Making electronic devices greener

From the selection of raw materials to product usage and recycling, OPPO has seamlessly integrated the concept of sustainability into product lifecycle management, aiming to minimize the environment impact of our products. In 2023, OPPO pledged to achieve carbon neutrality across its global operations by 2050.

Taking the self-developed OPPO Battery Health Engine as an example, this innovation helps smartphone batteries to maintain more than 80% of their original capacity after as many as 1,600 full charge cycles using OPPO’s 80W SuperVOOC flash charge technology, significantly extending the average lifespan of smartphone batteries[1], and thus reducing electronic wastes. In recognition of this, OPPO was named one of the 10 Most Innovative Asia-Pacific Companies in 2023 by influential business media Fast Company.

Apart from that, to encourage more users to join the low carbon journey, OPPO introduced the “GO Green” Always-On Display feature in the latest launched ColorOS 14 operating system with 600 million monthly active users worldwide. The animations and carbon footprint on the screen will change based on the number of steps users have taken each day, and they will see clearly and intuitively how walking instead of taking other forms of transport can lead to less carbon emissions.

ColorOS 14

ColorOS 14 “GO Green” Always-On Display

Inspiration Challenge empowering startups

In addition to its green initiatives in product design, manufacturing and global operation, OPPO has also joined hands with ecosystem partners to support innovators devoted to green technologies.

“OPPO Inspiration Challenge”, an innovation accelerator initiated by OPPO Research Institute in 2022, calls for virtuous innovation technologies from global tech professionals and entrepreneurs annually. This year, it launched a new category, “Inspiration for the Planet”, targeting green technologies to minimize the environmental impact of electronic product manufacturing or usage.

Among these green technologies, Bluepha, a biotech startup, develops biodegradable natural organic polymer to replace plastic usage for packaging and more scenarios. Through working with OPPO, Bluepha explored different solutions for employing its unique bio-based Bluepha® PHA – a biodegradable natural organic polymer that can replace plastic – in smartphone packaging and accessories such as smartphone cases. Invited by OPPO, Bluepha exhibited its solution at COP28. Also, with joint-support from OPPO and its industry partners, Bluepha presented a panel discussion at COP28 hosted at Biosphere 3 Solutions Pavilion, sharing its innovation for climate action.

Bluepha showcases its green solution at the exhibition area during the COP28

Bluepha showcases its green solution at the exhibition area during the COP28

Aligned with its mission “Technology for Mankind, and Kindness for the World”, OPPO will continue to drive sustainability practices across its operations and manufacturing, work with more industry partners, and explore green technology to deliver more environmentally friendly technologies and products to its global users.

Learn more about OPPO at COP28 Leadership Interview:https://www.reuters.com/plus/acumen-stories/cop-28/oppo


[1] Data from OPPO lab, may vary depends on the experimental environment and the phone model.

Hashtag: #OPPO #COP28

The issuer is solely responsible for the content of this announcement.

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone — “Smiley Face” — in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with the ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Cat Tuong Group Honored as Best Industrial Developer at Vietnam Outstanding Property Awards 2023

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HCMC, Vietnam (29/11) - The Cat Tuong Group representatives proudly received the

HO CHI MINH CITY, Vietnam, Dec. 11, 2023 /PRNewswire/ — Cat Tuong Group (CTG) proudly announced its recent accolade at the Vietnam Outstanding Property Awards 2023 (VOPA), hosted by Nhip Cau Dau Tu Magazine. The ceremony, held on November 29, 2023, at Riverside Palace in Ho Chi Minh City, recognized CTG as the recipient of the prestigious Best Industrial Developer Award, for its outstanding accomplishments of its industrial real estate project – Aurora Industrial Park (Aurora IP).


HCMC, Vietnam (29/11) – The Cat Tuong Group representatives proudly received the ‘Best Industrial Developer’ award at the Vietnam Outstanding Property Awards 2023 for its Aurora Industrial Park project. The award highlights the Group’s commitment to developing impactful real estate solutions.

Established in 2017, VOPA become a hallmark event in Vietnam, recognizing exceptional projects & developers within the real estate sector. This year’s edition presents ten award categories, and Cat Tuong Group’s exemplary performance in Industrial Real Estate secured the esteemed Best Industrial Developer title. Cat Tuong Group, a standout industrial developer, aligns closely with the award criteria. The judging panel emphasized critical factors like sustainability, environmental impact, and societal contributions, CTG’s strong dedication in these aspects.

"We are honored to be recognized as the ‘Best Industrial Developer’ by the Vietnam Outstanding Property Awards 2023 for our exceptional efforts in advancing humane and sustainable real estate solutions," expressed a representative from Cat Tuong Group. The award reflects CTG’s commitment to providing impactful, responsible, and community-centric real estate solutions across Residential, Commercial, and Industrial sectors. As a leading industrial developer, CTG is committed to building eco-friendly models and establishing benchmarks for a complete, green, clean, and modern infrastructure that are both environmentally conscious and contemporary.

The success of Aurora IP exemplifies Cat Tuong Group’s strategic foresight and unwavering dedication to meaningful development. This commitment was further underscored by CTG’s notable participation as the sole representative of Vietnam’s textile industry at the "Global Textile Carbon Neutral Summit 2023" held in Shanghai on October 24-25, 2023. This prestigious summit united industry stakeholders in collaborative efforts towards fostering sustainable growth in textiles and advancing the pursuit of carbon neutrality.

At the event, CTG proudly showcased Aurora Industrial Park (Aurora IP) as a pioneer in low-carbon textile and garment industrial parks. Located in Vietnam’s Nam Dinh province, Aurora IP is dedicated to achieving carbon neutrality through planning and implementing necessary solutions. The utilization of biomass-fueled centralized boilers, the embracement of clean energy sources like solar power, clean water supply system, wastewater treatment system, waste treatment and the implementation of a circular economic model.

Cat Tuong Group emphasizes its role in sustainable practices, aiming to position Aurora IP as a global eco-industrial hub and spearheading Vietnam’s textile industry. The company is dedicated to assisting businesses in achieving carbon neutrality and promoting sustainable development in textiles and apparel sectors.

"This recognition further motivates our mission to create significant social impact while responsibly navigating the real estate landscape," added the CTG representative. Having been honored for three consecutive years of recognition at the Vietnam Outstanding Property Awards, alongside various other national and international accolades, Cat Tuong Group solidifies its position as a leading real estate developer in Vietnam, championing sustainable practices.

For more information on Cat Tuong Group’s visionary real estate developments, sustainability initiatives, or media inquiries, please visit their websites at www.cattuonggroup.com.vn and www.auroraip.vn.

About Cat Tuong Group

Established in 2011 in Duc Hoa, Long An, Cat Tuong Group, is a prominent investor and developer specializing in civil, industrial, and commercial real estate. The company’s core principle revolves around creating human-centric and sustainable real estate solutions. With a vision to become a reputable and reliable real estate brand, Cat Tuong Group aims to build and develop humane and sustainable properties across these three crucial districts. Operating with a portfolio of 26 projects and a land bank spanning 970 hectares, the company has invested over 15,000 billion dong, backed by a dedicated workforce of over 1,000 employees in throughout Vietnam. Cat Tuong Group is committed to fostering sustainable growth, community engagement, and innovative real estate solutions that prioritize both humanity and sustainability.

Source : Cat Tuong Group Honored as Best Industrial Developer at Vietnam Outstanding Property Awards 2023

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Global Times: China's Putonghua lives up to its name as language of the people

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BEIJING, Dec. 11, 2023 /PRNewswire/ — The Chinese language has made its formal entry onto the international language stage. No longer is it the preserve of fogey old professors keen to unravel the mysteries of a 5,000-year-old civilization, nor is it just a currency among old China hands hoping to negotiate on equal footing with New China. It has made a transition from a language seemingly far removed from much of the world and now fully embodies the true essence Putonghua (Standard Chinese) – the language of the masses.  

Likewise, Chinese language learning has graduated from being the pursuit of eccentric Western youth taking the academic road least traveled, and has become a part of mainstream education across the world. According to China’s Ministry of Education, 81 countries and counting have incorporated Chinese language learning into their national education curricula. For instance, it was recently revealed that Chinese has replaced Japanese as the second most popular foreign language after English in Thailand.

At the World Chinese Language Conference held in Beijing on Thursday, Deputy Minister Assistant at the Ministry of Education in Saudi Arabia Salim Al Anazy revealed how far the Middle Eastern country has gone to integrate Chinese into its national education curriculum. All secondary schools in Saudi Arabia now have dedicated periods for Chinese instruction, further aided by a memorandum signed by the Chinese and Saudi Arabian education ministries for the provision of learning materials to the latter by the former.

Moreover, the Chinese government annually extends Chinese language study scholarships to students in countries across the world who show exemplary talent in its acquisition. These and many more favorable measures have led to the growing popularity of Chinese, but does it go in any way toward solving prevailing misconceptions about the language itself?

For sinophiles around the world, the Chinese language holds the most important key to understanding the country’s ancient civilization. However, even after the simplification of traditional Chinese characters, a unique element of Putonghua, the language and its writing system still appear impossible to comprehend. Those who have learned Putonghua will admit that it is indeed not an easy language to master, but mastery brings fruitful rewards and unparalleled access to Chinese culture, history, contemporary Chinese society, and the Chinese spirit. The language regarded, in present day, with reverence and awe, has made a remarkable journey over thousands of years to arrive at its present form. 

However, even Greek, for centuries considered indecipherable by the European intelligentsia, uses the phrase "it’s all Chinese to me" to connote something impossible to understand. So, what is the truth? Is Putonghua really that hard to learn? Going by what my lecturers at the Beijing Language and Culture University – a mainstay in foreign language education in China – say, the answer is far more complex than a simple yes or no.

Depending on the rankings of languages in terms of difficulty you choose to refer to, Chinese, or Putonghua, is either adjacent to or one of the hardest languages to master. Of course, such rankings are biased in their assertion, whether intentional or innocent, as they consider difficulty in acquisition as a second language with regard to monolingual English or Indo-European language speakers.

As it turns out, this viewpoint vis-à-vis the acquisition of Chinese as a foreign language, is limited. As my lecturers would point out, Sub-Saharan African students tend to have excellent pronunciation and cadence, and don’t seem as phased by the language’s five-tone system. This might be because many Sub-Saharan African students already speak tonal African languages, and as such, can grasp the concept that the sound "ma" in one tone means mother, and in other means horse, and are less likely to inquire as to the state of your horse after you return from a short family visit to your hometown.

Moreover, learners more familiar with syllabaries used in their native languages as opposed to an alphabet, like Japanese, have a much easier time grasping the use of Chinese characters. These patterns are, however, not hard and fast rules, as attested by entertainment planner and agent Tiako Fako Camille. 

"The misconceptions I had before was that Chinese was difficult, especially the characters, but when we learned about the Chinese strokes I realized that, actually, it’s not that difficult," said Camille, who also speaks French and English.

Camille is one of a growing number of international influencers on Douyin, the Chinese version of TikTok, who are captivating audiences with their fluent Chinese that also captures the illusive essence of "Chineseseness." To his over 200,000 followers, Camille shares tidbits of his life and career in China.

"It [learning Chinese] helped me to have an open mind. Since I was able to learn Chinese, which is one of the most difficult languages in the world, it made me believe that everything is possible in life," Camille mused.

What about those ever-illusive tones and their improbability to monolingual native English speakers? US mid-Westerner Jacob Paul Goering does concede their inherent challenge but doesn’t believe them impossible to grasp. After graduating from college in 2011, Goering was determined to learn a second language to near fluency, settling on Chinese. It’s been a decade since making that decision, and he has achieved his goal as he feels "quite at home in the language."

"Before beginning Chinese, I assumed that the tones and characters would make it overwhelmingly difficult for foreign learners to attain fluency. While these aspects of Chinese remain challenges for me, they are not the unassailable roadblocks I once imagined them to be," Goering noted with confidence.

Though Chinese language learning appears to be a new trend partly driven by China’s growing influence as an important world player, interest in Chinese has long existed. Many Sinophiles, over the decades, have not only learned but contributed to the language itself, by studying its origins and helping pioneer translations of famous Chinese works into other languages and vice versa.

Key among them is Bernhard Karlgren, a Swedish linguist and sinologist who first came to China in March 1910, and through fieldwork over a period of two years, helped fill in the blanks of ancient Chinese pronunciation based on the work of Chinese scholar Chen Li.

Karlgren’s contribution to the study of Chinese has since been lauded, and paved the way for other sinologists and linguists from Sweden, including Göran Malmqvist, known by his Chinese name Ma Yueran, who studied under Karlgren, and served as the Swedish cultural attaché to China in the 1950s before delving into Chinese translation in 1965.

Such contributions to the study of Chinese and China by foreign friends are carried on today by a new generation of linguists and translators who are dedicated to the mastery of Putonghua. Confucious Institutes around the world have made Chinese language learning far more accessible to international learners, while Chinese study grants offered to students interested in a more immersive language learning experience in-country offer unique opportunities to foster friendships between China and the rest of the world, and a way to ensure that the ancient language not only remains alive, but is appreciated by an ever-growing number of Putonghua enthusiasts.

As for Camille and Goering who find great fulfillment in a language that once felt indecipherable, they present a new face of a global youth joined in a path toward mutual understanding with the language of the people at the heart of the mission.

Read more: https://www.globaltimes.cn/page/202312/1303363.shtml 

Source : Global Times: China's Putonghua lives up to its name as language of the people

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network