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<[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> Opens This December in Singapore

<[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> Opens This December in Singapore

Extraordinary Collaboration: 21st Century Pop Icons BTS Join Forces with Renowned Artist James Jean for Unique Exhibition in Singapore

SINGAPORE – Media OutReach Newswire – 11 December 2023 – In an unprecedented showcase of artistic collaboration, acclaimed artist James Jean has joined forces with internationally renowned 21st century pop icons BTS (RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook) to create a collection of extraordinary exhibits. The <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION>, which unveiled these captivating works alongside the original exhibits of HYBE INSIGHT, the museum of HYBE, has achieved great success in South Korea. After the successful showcases in Frankfurt and Manila, the exhibition will make its next stop in Singapore, starting from December 16, 2023. This highly anticipated event will invite visitors to immerse themselves in the unique and harmonious worlds crafted by these exceptional artists.

BTS X JAMES JEAN: SEVEN PHASES_EXHIBITION

Spanning two dedicated exhibition areas, the <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> will offer an exclusive opportunity to delve into the creative realms of BTS and James Jean. The first zone will showcase a remarkable series of 31 paintings by James Jean, capturing the essence of each BTS member. These exceptional artworks provide a window into the individuality and artistic spirit of each member, offering viewers an aesthetic connection with their favorite artists.

In the second zone, visitors will encounter a mesmerizing BTS memorial exhibition, featuring a treasure trove of iconic artifacts and memorabilia from the group’s illustrious career. Among the highlights are the actual audio equipment used by each BTS member during their tours such as microphones and in-ear monitors, coveted trophies, and exclusive wardrobes worn in music videos and stage performances. Notably, the awe-inspiring DIOR outfit, known for its breathtaking design, will be on display, captivating visitors with its significance and beauty.

The <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> is an unparalleled opportunity for art lovers to gain unprecedented insight into the world of their beloved artists. It will offer a truly immersive experience, allowing admirers to explore the captivating and harmonious synergy between BTS and James Jean.

The exhibition will take place at Science Centre Singapore, The Annexe, Hall 3. Tickets for this highly anticipated event will be available for purchase on Qoo10 and Sistic ticket websites (https://www.qoo10.sg/GMKT.INC/Goods/Goods.aspx?goodscode=902926167 https://www.sistic.com.sg/events/kfestbts0224) Visitors will also have the opportunity to acquire exclusive merchandise, including postcards, and photo cards featuring the group, as a cherished memento of this extraordinary experience.

For further information and updates, please visit the official website https://www.bts-7phases.com and join us on social media. Prepare to embark on a breathtaking journey into the <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES_EXHIBITION>, where the worlds of music and art intertwine in a truly remarkable display.

Event Details:
Exhibition Title: [HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES_EXHIBITION in Singapore
Dates: December 16, 2023 – February 25, 2024
Venue: Science Centre Singapore, The Annexe, Hall 3, 15 Science Centre Rd, Singapore (609081)
Operating Hour: 10:00 AM – 8:50 PM (Everyday)
Ticket Price: SGD50 (Inclusive of GST) (Science Centre Singapore access ticket is included)
Ticketing :
Qoo10 https://www.qoo10.sg/GMKT.INC/Goods/Goods.aspx?goodscode=902926167
Sistic https://www.sistic.com.sg/events/kfestbts0224

Organizers: HYBE INSIGHT, Paradise E&A and Mondaymorning Creativelab
Co-promoter: KFS
Exhibition Official Website: (https://www.bts-7phases.com)
Hashtag: #BeyondtheScene #RM #Jin, #SUGA #j-hope #Jimin #V #JungKook #JamesJean #BTSExhibition #KFestival #BTS_EXHIBITION_SevenPhases #BTS_EXHIBITION_SINGAPORE #7Phases

The issuer is solely responsible for the content of this announcement.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.

About James Jean

James Jean, an exceptional artist who immigrated from Taiwan to New Jersey as a child and currently based in LA, showcases his intricate and dream-like artworks in this exhibition. His paintings hint at the cruelties of life but are imbued with a surface of utmost beauty through his drawings. By embodying each member, he merges dreams and reality, expressing his unique artistic talent.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Empower Your Christmas: BLUETTI's Portable Power Stations for the Perfect Gift

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BLUETTI

JAKARTA, Indonesia, Dec. 11, 2023 /PRNewswire/ — Missed Black Friday deals on Portable Power Station? BLUETTI, a leading brand in portable power solutions, is giving the last chance to get the power station of your dreams at a massive discount, up to 26%, from 12 Dec.

Explore the BLUETTI Christmas Collection

BLUETT power stations present a unique and practical gift option for yourself, family, and friends. They’ll keep your Christmas tree lights shining all season long at home or in the great outdoors.


BLUETTI

On-the-go Power: BLUETTI EB70

The EB70 is a grab-and-go generator for holiday camping and emergency backup. Portable yet robust, the EB70 weighs only 9.7kg and delivers 1,000W power for small appliances and gadgets. Plus, the associated BLUETTI app lets users monitor and remotely control the unit in real time from the comfort of sleeping bag during camping.

Outdoor Solar Generator Kit: BLUETTI AC180 + PV200

If you’re looking for a powerful bundle to keep you charged in the wild and power electric grills and coffee makers — check out the BLUETTI AC180. This 16kg(36.1lbs) portable power station can run even some 2,000W resistive loads in the Power Lifting mode.


BLUETTI AC180+PV200

There’ll always be power ready as the AC180 charges in a flash – with 1,440W mains charging to 80% in 45 minutes and 500W solar charging to a full charge in 2 hours. If solar and mains are connected at the same time, it automatically prioritizes solar charging to save you a little extra money.


BLUETTI AC200MAX

Expandable Mobile Generator: BLUETTI AC200MAX + B230

BLUETTI’s flagship model – AC200MAX fits the bill for powering road trips or emergencies. It charges everything from your refrigerator to your iPhones simultaneously. Users can expand its capacity to 6,144Wh with two B230 expansion batteries, and rest easy knowing that foods stay fresh during a multi-day blackout.

The AC200MAX has 16 outlets, including a NEMA TT-30 RV plug that can power your rig directly. When paired with solar panels, it can charge up to 900 watts and keep you powered wherever you go.

Scalable Home Backup Power: BLUETTI AC300 + B300

You may need this UPS for home backup: the AC300 system will keep all your home essentials, including lights, refrigerator, and heating system, running after 20ms of power loss. It’s a modular battery system that allows users to customize to their needs and budget. By choosing 2 to 4 B300 batteries, 3,072Wh each, users can scale up to a whopping 12,288Wh of power.

The AC300 system recharges fast either via 3,000W mains charging, or 2,400W solar to maximize clean energy and save on your bills.

Perfect Christmas Gifts from BLUETTI

When you buy from BLUETTI, you get more than a product – you get peace of mind and inspiration, just like the BLUETTI Heroes have benefited from.

Meet Tom, a 75-year-old with an off-grid farming lifestyle transformed by BLUETTI’s AC300 and AC500 battery systems. These powerhouses, connected to his solar shed, have enabled Tom to achieve energy self-sufficiency. And Latrell Mitchell, a rugby league superstar, finds solace at Winmarra Farm after a calf injury, where BLUETTI power generators fuel his off-grid activities and recharges himself to bounce back stronger .

About BLUETTI

BLUETTI has been committed to promoting sustainability and green energy solutions since its inception. By offering eco-friendly energy storage solutions for both indoor and outdoor use, BLUETTI aims to provide exceptional experiences for our homes while also contributing to a sustainable future for our planet. This commitment to sustainable energy has helped BLUETTI expand its reach to over 100 countries and gain the trust of millions of customers worldwide.

Source : Empower Your Christmas: BLUETTI's Portable Power Stations for the Perfect Gift

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Last Fortress x The Boys Collaboration Round 2! Homelander, Soldier Boy, and A-Train Join the Fight!

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Last Fortress x The Boys Collaboration Round 2

NEW YORK, Dec. 11, 2023 /PRNewswire/ — Embark on an epic journey in the groundbreaking survival game, Last Fortress: Underground, as it kicks off its second collaboration with the viral superhero TV series, The Boys.

Iconic characters from The Boys—Homelander, Soldier Boy, and A-Train—will set foot on the wasteland this time. Meanwhile, the adventures of Butcher, Hughie, and Starlight continue as they return to the wasteland. Players can get Starlight simply by checking in during the collaboration.


Last Fortress x The Boys Collaboration Round 2

Uncover Vought’s conspiracy with The Boys on this bloody Christmas
In the previous collaboration, players fought alongside The Boys, temporarily resolving the crisis in the Last Fortress. Vought, however, would not relent this easily. Amidst the festive cheer of Christmas, a sinister conspiracy lurks, poised to stain our last fortress with blood! The heroes from The Boys will stand alongside players in battle, unveiling a gripping storyline and thwarting Vought’s sinister plans.

Three more Supes—Homelander, Soldier Boy, and A-Train—make a sensational debut!
As more characters from The Boys meet in the wasteland, a new chapter unfolds! Homelander, Soldier Boy, and A-Train—three Supes from Vought—make their first visit to the wasteland. Will they bring us hope or crisis? Meanwhile, Butcher, Hughie, and Starlight return to Last Fortress to join forces with our commanders! Completing the check-in challenge during the collaboration will grant players Starlight for free!

Multiple collab events underway, featuring 70+ limited-time items!
To immerse players in The Boys’ vibrant world, Last Fortress has especially crafted over 70 items for this collab. These include a new fortress appearance, Homelander the Leader, an exclusive vehicle called Hero Rally, new gear tailored for collab heroes, as well as avatar frames, message frames, and medals, to name just a few. Players can also unlock an exclusive skin for A-Train! The thrilling moments and diverse items from this collaboration will all be showcased as collectibles in "THE BOYS Collection Room," providing a glimpse into the captivating charm of The Boys.

The Last Fortress x The Boys collab is now in full swing, offering a wealth of in-game events and exquisite items. It’s worth noting that some limited-time events are underway in the community as well, providing more opportunities to win fabulous rewards through events! For more info, visit the official Facebook page and Discord channel of Last Fortress: Underground. Download Last Fortress: Underground from the App Store or Google Play and unite with The Boys today!

Download Last Fortress: Underground
App Store/Google Play: https://lastfortress.onelink.me/dWAs/cgt9bmhr
Official Website: https://last-fortress.net/
Facebook: https://www.facebook.com/people/LastFortress/100063571239541/
Discord: https://discord.gg/W2yQUz7jWG 

 

Source : Last Fortress x The Boys Collaboration Round 2! Homelander, Soldier Boy, and A-Train Join the Fight!

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

AndaSeat Unveils a Festive Collection of Gaming Gear: Gaming in a Winter Wonderland

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LOS ANGELES, Dec. 11, 2023 /PRNewswire/ — This holiday season, AndaSeat is inviting gamers to experience the wonder of a winter wonderland with a festive lineup of gaming chairs and desks that bring the joy of Christmas to every home office and gaming setup. As the yuletide carols fill the air, AndaSeat’s seamless shopping experience and exceptional customer support promise a sleigh-ride smooth journey from selection to purchase.

A Narrative Journey Through AndaSeat’s Winter Offerings

Embark on a whimsical ‘sleigh ride’ with AndaSeat, gliding through the best deals of the season. Picture the effortless glide akin to that of Santa’s sleigh, as AndaSeat showcases its premier gaming gear. With a narrative that captures the enchanting spirit of the season, AndaSeat highlights its dedication to making customer service as joyful and harmonious as the jingling of sleigh bells.

AndaSeat’s Holiday Promotions: A Guide to Gaming Bliss

This festive period is not just about giving but also about indulging in personal treats that set the tone for the New Year. AndaSeat presents an array of deals designed to enhance gaming experiences:

Kaiser 3 Series: With a discount of $80.00, this series is now available at $419.99. Crafted for the serious gamer, it boasts 4D armrests and a 165° recline, wrapped in durable PVC leather. Phantom 3 Series: Take $130.00 off and get it for just $269.99. This chair is the perfect ally for work and play, offering long-lasting comfort with its ergonomic support and memory foam cushioning. Transformer Edition: Priced at $269.99, down from $399.99, saving $130.00. More than a chair, it’s a statement piece for fans, featuring a unique Transformers design. FlyQuest Chair: Now at $469.99, saving $30.00. It is the epitome of comfort with ergonomic design, lumbar support, and breathable mesh back. FlyQuest Desk: Get it for $469.99 with a $30.00 discount. This desk provides a spacious gaming surface with ergonomic features like contoured edges and LED lighting. Kaiser Frontier: Reduced by $80.00 to $369.99. This XL Gaming Chair is a fortress of comfort and durability with additional support cushions and a multifunctional tilt. WBG Gaming Chair: Offering a $30.00 saving, now at $469.99. It’s built for prolonged gaming with dynamic backrest recline and personalized lumbar support.

In the spirit of giving, AndaSeat is offering free shipping on all orders, up to 5 years warranty on all chairs, and interest-free payment options with Shop Pay, Affirm Financing, & Afterpay.

Step into a world of enchantment with AndaSeat this Christmas. The festive season is brighter with AndaSeat’s ergonomic designs that promise both comfort and a touch of holiday whimsy. Let the holidays begin with the perfect setup for the gaming adventures.

For more information and to be part of this holiday season, visit AndaSeat’s official website for these fantastic deals.

About AndaSeat

AndaSeat is a leading global manufacturer of premium gaming chairs, desks, and accessories, dedicated to providing gamers worldwide with the ultimate seating experience. With a focus on ergonomic design, durability, and style, AndaSeat’s products are trusted and endorsed by professional esports teams, gaming enthusiasts, and professionals worldwide.

Source : AndaSeat Unveils a Festive Collection of Gaming Gear: Gaming in a Winter Wonderland

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Mitsubishi Electric and TXOne Networks to Cooperate in Mutual Expansion of OT Security Businesses

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Overview of collaboration

TAIPEI, Dec. 11, 2023 /PRNewswire/ — Mitsubishi Electric Corporation and TXOne Networks Inc. announced today that they have signed a long-term cooperation agreement covering technology development and marketing, aiming at expanding the operational-technology (OT) security businesses of both companies.


Overview of collaboration

OT and industrial control systems in manufacturing sites are often operated in closed environments, with IT and OT systems separated from each other. However, the emergence of the Internet of Things (IoT) and digital transformation (DX) is enabling convergence between these two domains. As a result, cyberattacks targeting manufacturing sites in industries such as semiconductors and automobiles have increased, leading to production disruptions and highlighting the growing need for more robust security measures in factories.

Through their new collaboration, the two companies aim to create innovative new value in OT security by combining Mitsubishi Electric’s assessment, maintenance and operation services as well as control equipment and systems with TXOne’s OT security products. The new OT security solutions are expected to improve manufacturing productivity, efficiency and safety as well as security levels throughout the supply chains of various industries.

Mitsubishi Electric offers comprehensive OT security solutions to protect manufacturing sites from cyberattacks. The company has cultivated extensive experience in IT security technology for the financial industry and other sectors, and has developed in-depth knowledge of control equipment and systems, especially for manufacturing, which it provides through a full range of services, from assessment and consulting to countermeasures and operational support.

TXOne provides OT security solutions that enable manufacturers to comply with security guidelines, such as the semiconductor sector’s SEMI E187* specification. The company’s OT-native network segmentation and defense technologies enable customers to mitigate the impact of cyberattacks. Based on a principle of ‘OT Zero Trust,’ TXOne adapts to the unique characteristics of each OT environment to deliver cybersecurity solutions that support secure production operations."

* Cyber security specifications for fab equipment established by the semiconductor manufacturers association SEMI

"We look forward to creating new value in OT security by combining OT technology and expertise for manufacturing, infrastructure and building automation with security technology for information systems," said Kunihiko Kaga, Mitsubishi Electric’s Representative Executive Officer and Industry and Mobility Business Area Owner. With the continued evolution of DX and the increasing sophistication and complexity of cyberattacks, OT security measures must extend from the information communication layer to the control communication layer and deeper into the network layer. We are confident that our synergy with TXOne’s OT network segmentation and defense technologies will enable us to contribute to greater safety and security in OT environments and the world beyond."mi

"As cyber threats continue to evolve, TXOne remains committed to fortifying the industrial landscape with pioneering OT security solutions," said Dr. Terence Liu, CEO of TXOne Networks. "The collaboration between Mitsubishi Electric and TXOne Networks creates a unique value with our deep-rooted expertise in both IT and OT, forming comprehensive and holistic security services to safeguard manufacturing assets against the ever-evolving cyber risks at once. Our mutual dedication empowers industries to thrive securely in this digital age."

Overview of Mitsubishi Electric

Location

2-7-3, Marunouchi, Chiyoda-ku, Tokyo

Establishment

January 15, 1921

Business

Production and sales of heavy electric systems, industrial mechatronics (PLC, servos, NCs, HMIs, inverters, industrial robots, three-phase motors, magnet contractors, transformers, software, etc.), information communication systems, semiconductor devices, and home appliances

URL

https://www.MitsubishiElectric.co.jp

Overview of TXOne Networks Inc.

Location

No. 1, Songgao Rd, Xinyi District, Taipei City, 110

Establishment

June 20, 2019

Business

Pioneering the development and delivery of a range of cybersecurity solutions dedicated to ensuring the reliability and safety of industrial control systems and OT environments.

URL

https://www.txone.com 

 

Source : Mitsubishi Electric and TXOne Networks to Cooperate in Mutual Expansion of OT Security Businesses

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists

NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists
  • Destination Hong Kong appeals to multiple tourists with wider choices ranging from local experiences, varied cuisines to retail therapy
  • Shopping dominates high-spending activity backed by 72% respondents, strong demand for luxury and beauty products
  • Majority intend to revisit Hong Kong within twelve months with intention to spend more

HONG KONG – Media OutReach Newswire – 11 December 2023 – In the post-pandemic era, Mainland outbound travelers are inclined towards Asian destinations as compared to Europe, North America and Oceania, with rising preference for a trip to Hong Kong. In a report titled – ‘The Redefined Mainland Tourists’ by NielsenIQ, the top three purposes for Hong Kong travel are shopping, followed by sightseeing and vacation, confirmed by 56%, 46% respondents respectively, as per the survey.

Composition of visitors are diverse with 30% are looking for a splurge in the trip to Hong Kong while 70% keep it basic and seeking to satiate their craving for unique local experiences. This polarization of tourists is also fueled by social media engagement, promotional offers and ease of digital payments enabling unique experiences for tourists.

Engagement marketing and retail experience: To stay relevant and connected

Though shopping is still the key purpose visiting Hong Kong, Mainland tourists are coming back to Hong Kong with the focus is not just on product offering but also the retail experience.

“The majority of Mainland Tourists are looking for retail experiences in their repeat visits. Unique product mix offered in Hong Kong or special edition for tourists would be important in attracting tourists. The impact of inflation globally has muted the price advantage for tourists indicating more opportunities by way of special promotions and retail experiences,” said Mandy Tam, Vice President of Consumer Insights from NielsenIQ

“Tourists these days are relying heavily on social media for information on trip and purchases, it would be a good opportunity to utilize social media platforms for engaging and targeted marketing to make the experience more unique and interesting.” Tam suggested.

Increased travel spending with shift in shopping demands

According to the report, Mainland Tourists have increased travel spending by 21% in 2023 vs 2019, with average spending at HKD 33,000 per trip in 2023. Fashion and beauty have been the top two categories attracting spending Beauty products continue to remain the most planned category to purchase prior to the trip and cosmetics is observed as the fastest-growing category in FMCG, with a 33% sales increase compared to 2019[1]. From different sources, Mainland visitors are also showing good interest with finance services in Hong Kong.

Despite shopping being the main reason factor to visit Hong Kong, the demand is shifted and 48% has substitution during the pandemic. On the other hand, spending in Macau has increased and visitors tend to stay longer in Macau. Categories noticed with more purchases in Macau such as fashion, supplements and personal care products.

Omnichannel Dynamic: Online purchase continued the norms and expand opportunity in this AI-and tech-led era

Mainland Tourists found substitutional online and offline channels to purchase under border restrictions. The study suggested that online purchase continued to be the norm, as 42% of shoppers claimed they have shopped via overseas e-commerce sites. Mainland tourists are claiming online purchases continue to stay. “The momentum in driving integrated omnichannel strategy needs to be strengthened to seize the opportunity with interchangeable online and offline channels.” Tam suggested.

ABOUT NIQ MAINLAND TOURISTS STUDY

NIQ Mainland Tourist Study diagnosed travel patterns, shopping behaviour, and the visiting experience of Mainland Chinese visitors in Hong Kong on different tourist’s attractions and the related since 2010. The research was conducted in August 2023, and the latest findings of the survey was based on online interviews of 1,000 mainland visitors from Greater Bay Area as well as other key cities, aged between 18 and 65, who travelled to Hong Kong in 2023.

[1] Source: NIQ Retail Measurement Service, Moving Annual Total (MAT) September 2023 vs 2019

Hashtag: #NielsenIQ #ConsumerIntelligence #ConsumerMarketingInsights #MainlandTourists #Tourism






The issuer is solely responsible for the content of this announcement.

NielsenIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Global Times: TV drama 'Welcome to Milele' represents decades-old China-Africa medical aid cooperation

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BEIJING, Dec. 11, 2023 /PRNewswire/ — This year marks the 60th anniversary since China sent its first medical team to aid Algeria on April 6, 1963.

Over the past six decades, China has dispatched over 30,000 medical professionals to 76 countries and regions across the world. Currently, Chinese medical teams are working at 115 medical centers in 56 countries and regions around the world, most of which are in Africa.

Despite numerous difficulties and challenges, Chinese doctors working in Africa have persevered in their efforts to provide much-needed medical aid and services and forge new friendships with local residents. Now these touching stories of Chinese doctors and African people are reaching more people through the TV drama Welcome to Milele, which is currently airing on several TV channels and streaming sites in China.

The drama, which presents stories that have truly happened in Africa, was filmed in six locations across China and Tanzania, making it a rare large-scale international co-production for Chinese TV dramas.

The production team said the drama possesses a global vision, showcasing China’s humanitarian spirit on the world stage. Timed to coincide with the 10th anniversary of the China-proposed Belt and Road Initiative (BRI), the series highlights the selfless dedication of Chinese medical teams serving in Africa.

A drama based on reality

Liang Zhenhua, chief scriptwriter and chief producer of the show, told the Global Times he picked the word "Milele" because it is the phonetic translation of the Swahili word for "forever," representing China’s commitment to foreign medical aid.

In the show, Milele Village serves as the medical team’s base, signifying both a permanent and warm promise from the Chinese people to their African friends.

Liang said he and some crew members participated in the project partly due to their medical and family backgrounds. They know the monumental significance carried by China’s international medical aid teams over the past 60 years.

From grand narratives to intricate details, the inspiration for the drama stems from the authenticity of real-life experiences. Liang emphasized the unprecedented dedication, saying the effort required was "equivalent to that of [producing] five regular dramas."

Acknowledging the challenges of presenting the themes in an engaging way for Chinese-African audiences, the scriptwriting team focused on crafting vibrant characters and integrating elements from both cultures.

According to Liang, the creative team carried out nearly one year of interviews with hundreds of Chinese medical professionals who have worked in Africa. The in-depth exploration involved visits to three medical teams, five hospitals at varying levels, and observation of over eight surgical procedures. Numerous interviews provided profound insights. The story underwent substantial modifications and enrichment based on this research, solidifying its foundation in realism.

For Liu Xin, a pediatrician with the First People’s Hospital of Zhenjiang City, Jiangsu Province, who was a member of the 30th China (Jiangsu) Medical Team to Tanzania’s Zanzibar, the drama was not only a TV show but a chance to look back at her unforgettable days in Zanzibar.

Liu worked at the Pemba Abdulla Mzee Hospital in Zanzibar from September 2020 to September 2021. The stories of her and other Chinese doctors aiding the country’s people constitute the prototype for the drama.

Although her mission in Zanzibar was completed several years ago, Liu can still remember every detail of her days in the hospital. One particular story involved the recovery of 21-month-old Slaum, who accidentally ingested organophosphorus pesticide.

On October 27, 2020, the day of Zanzibar’s elections, it was discovered that Slaum had accidentally drank a bottle of organophosphorus pesticide. As his condition was serious, a local hospital ­recommended that his parents transfer him to Abdulla Mzee Hospital, where the Chinese medical team worked. His parents did not waste one minute.

Overcoming a shortage of medicine as well as other difficulties, Liu and her colleagues exerted all efforts and finally saved Slaum. Two days later, the little boy could eat some porridge and play with his grandmother.

"During my days working at the Abdulla Mzee Hospital, I dealt with many similar emergencies and a couple of dangerous situations stemming from a lack of good equipment and medicine," said Liu. "Whenever I saw local children in danger, I would do my best to save them, always working together with local staff members and my teammates."

"Those moments of a child waking up from a deep coma or waving and smiling to say goodbye as they left the hospital were the happiest moments in my life. Those big, twinkling eyes looking up at me made all the struggle and hardship worth it," Liu noted, beaming with pride.

Welcome to Milele presents more stories of Chinese doctors like Liu, who have worked or are still working in Africa.

A chance to learn

For veteran actor Jin Dong, playing as the protagonist Ma Jia in the drama was a fresh experience.

"Over the years, I have consistently focused on acting in dramas with realistic themes, playing various professional roles in urban dramas such as lawyers, doctors, consultants, or judges," Jin told the Global Times. "However, I had never come into contact with a group of doctors dispatched overseas. It was only when I received the outline of the drama that I truly understood that over the past 60 years, our country has continuously sent 30,000 doctors to Africa and other places in the world to provide medical assistance. I was greatly shocked and touched."

Jin’s character Ma Jia is a doctor with great skill but also great pride. After failing to get a promotion and feeling frustrated, he chooses to escape by joining the medical aid team in Africa. During his work on the continent, he starts to grow as a person.

In order to better understand and present the character, Jin and the film crew conducted in-depth visits and research in Africa, during which they learned how the Chinese medical teams have greatly helped Tanzania and that the Chinese medical team often sacrificed their weekends off to provide free clinics in remote villages and saved many lives.

It can be said that 90 percent of people under 60 years old in the regions covered by the medical teams have received treatment from Chinese doctors, said Jin.

"Every time I take on a role, I always think about what I hope to present and convey through the character and the drama. This time, I approached the filming with a sense of mission. As artists, we have an obligation and responsibility to better spread the stories of the 30,000 doctors who have been continuously serving for the past 60 years," said Jin.

Jin said he also overcame many difficulties. Like the character Ma Jia, the first challenge Jin had to overcome in Tanzania was the language barrier. Although the sounds of Swahili are almost the same as Chinese and the pronunciation of certain words and sentences can be quickly learned without knowing their meaning, being able to perform lines and understand them are two different things so the language barrier did pose a significant obstacle during filming.

Jin said that he had to memorize the lines and sometimes didn’t even know what he was saying.

"But often, the greatest joy comes when you realize that you can speak Swahili after finishing the shooting," he noted.

The stay in Africa not only allowed Jin to learn more about Chinese doctors’ work and life on the continent, but also offered him a chance to learn more about Africa itself.

During breaks in filming, he also visited various corners of Tanzania as an ordinary tourist to understand and experience the local culture.

"When you are there, you will truly be amazed by the infinite power of nature in Africa. As the tourism and cultural ambassador of Tanzania, I sincerely invite everyone to visit Africa when you have the time. You will definitely be surprised by what you will gain," said Jin.

Consolidating friendship

While the production organized a 178-member crew for on-location shooting in Africa, marking the largest-scale overseas filming project in Chinese television history, it also bore witness to the deep China-Africa friendship and become an opportunity for more cultural exchanges.

The governments of Tanzania and Zanzibar, along with various local departments in healthcare, security, transportation, cultural preservation, and tourism, demonstrated significant trust and assistance in facilitating the film shooting.

Zambian actor Kawawa Kadichi, who plays Ma Jia’s student, told the Global Times that he chose the project not only because of the BRI anniversary but also because his mother works in the medical industry. He also resonated with the character’s life as an African child who came to China to study and then returned to his home country.

The drama can be watched on YouTube with English subtitles, and Kadichi said he has received some compliments from his friends in Africa.

"They definitely know about it because Tanzania was one of the first countries that China went to in Africa for this whole project. So Tanzanians have been always grateful to China. Tanzania and Zambia have a rail line that was built by the Chinese people in the 1960s, and they have always showed their appreciation until today," he said.

In the future, the series will be translated into Swahili and broadcast on television stations in several African countries, including Tanzania, according to its chief scriptwriter Liang.

 

Source : Global Times: TV drama 'Welcome to Milele' represents decades-old China-Africa medical aid cooperation

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Ricola Launches the First Karaoke Gondola in The World

Ricola Launches the First Karaoke Gondola in The World

World premiere in the Jungfrau region (Switzerland)

LAUFEN/GRINDELWALD – Newsaktuell – 11 December 2023 – Riiiiiicolaaaa! The world-famous jingle that needs no introduction. This winter, it resonates through the Swiss Alps, echoing across Eiger, Mönch, and Jungfrau. Guests can now enjoy karaoke-style singing of 36 songs in two exclusively designed cabins of the Männlichen cable car, spanning from Abba to Queen, and Psy to Taylor Swift. This unique experience kicks off the winter fun right at the valley station, turning the wait for the ski slope into an unforgettable adventure. The world premiere took place on December 9, 2023, in Grindelwald, Switzerland.

Ricola Karaoke Gondola in Grindelwald/Switzerland, Outside view, may be used for media purposes
Ricola Karaoke Gondola in Grindelwald/Switzerland, Outside view, may be used for media purposes

In collaboration with the Männlichen cable car, Ricola has transformed two cabins into the Ricola Karaoke-Gondolas. Guests immerse themselves in a unique karaoke feeling amid the impressive Swiss mountain landscape. Guests can choose from the greatest music hits of all time and sing along with fellow cabin guests. To enhance their singing experience and unlock their full vocal potential, guests can enjoy Ricola herb drops.

36 hits to sing along
“Bohemian Rhapsody” by Queen, Marvin Gaye’s “Ain’t No Mountain High Enough,” or, perfect for the Christmas season, Mariah Carey’s “All I Want for Christmas Is You”: 36 music hits are available for selection. The desired song is chosen through the built-in screen, and two microphones ensure a melodious ride.

Ricola Karaoke Gondola in Grindelwald/Switzerland, Inside view, may be used for media purposes
Ricola Karaoke Gondola in Grindelwald/Switzerland, Inside view, may be used for media purposes

Everyone can participate
The Ricola Karaoke-Gondolas rotate throughout the entire winter season on the Grindelwald-Männlichen route. Each karaoke gondola accommodates eight people, and the ride lasts for 20 minutes. Guests of the Ricola Karaoke-Gondola can capture their unique experience with a photo from the built-in camera and share it with friends.

Website
www.rico.la/karaoke

Media Images

https://ricola.box.com/s/3jjjhjjko1zwu1jxx5nd11lrdjeacdzg

Hashtag: #Ricola

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.