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Xinhua Silk Road: Promotion event held to share opportunities of Hainan FTP

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BEIJING, Dec. 11, 2023 /PRNewswire/ — A promotion event on Hainan Free Trade Port (FTP) was held during the 2023 Boao Forum for Entrepreneurs on Monday in Boao, south China’s Hainan Province. 

By introducing the opening-up measures and favorable policies provided by Hainan FTP, the promotion event aimed at inviting more enterprises to invest and develop businesses in Hainan.

The policy of Hainan FTP features low cost due to zero tariff, low tax rates and a simplified tax system, as well as more freedom in trade, investment, capital, and etc., said Tang Hua, director general of Hainan Provincial Bureau of International Economic Development (Hainan IEDB).

According to Ma Yonghua, head of the State-owned Assets Supervision and Administration Commission of Hainan Province, the construction of Hainan FTP is not only a major development opportunity for Hainan, but also a rare development opportunity for enterprises.

Shi Qiming, executive president of Digital Communication Group, a Chinese publishing convergence service provider, said that Hainan has the advantages in resources, location and favorable policies on free trade port, and the group hopes to work together with Hainan to promote the prosperity of Hainan’s cultural industry, the construction of a digital economy and the development of the digital industry.

The era of digital marketing has brought opportunities for domestic long-established brands to achieve a "gorgeous turn", and it is necessary to actively use digital technology and new media platforms to carry out precision marketing and cross-border marketing according to the characteristics of different consumer groups, said a person in charge of Coconut Palm Group. It is learned that the coconut water of the group became one of the most popular drinks among the guests who attended the event.

The promotion event was co-hosted by the Department of Commerce of Hainan Province, the State-owned Assets Supervision and Administration Commission of Hainan Province, Hainan IEDB, China Council for the Promotion of International Trade Hainan Sub-council, Xinhua News Agency’s National Brands Project, and Xinhua News Agency Hainan Branch.

Original link: https://en.imsilkroad.com/p/337544.html

Source : Xinhua Silk Road: Promotion event held to share opportunities of Hainan FTP

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

The NDC Partnership Joins the COP28 and CBD COP15 Presidencies and Nearly 30 Countries and Coalitions Advancing Integrated Action for Climate and Nature

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DUBAI, UAE, Dec. 11, 2023 /PRNewswire/ — The NDC Partnership, the United Arab Emirates as the United Nations Framework Convention on Climate Change (UNFCCC) COP28 Presidency, the People’s Republic of China as the United Nations Convention on Biological Diversity (CBD) COP15 Presidency, and nearly 30 countries and coalitions endorsed the COP28 Joint Statement on Climate, Nature and People to facilitate stronger international, regional and local cooperation to implement integrated climate and nature action.

As the first Global Stocktake makes clear, any path towards achieving the near- and long-term goals of the Paris Agreement or the 2030 goals and the targets of the Kunming-Montreal Global Biodiversity Framework must include a synergetic approach to addressing climate change, biodiversity loss and land degradation in an ambitious and coherent manner.

"Today’s Joint Statement on Climate, Nature and People reflects our collective commitment to advancing biodiversity and climate priorities and raising our ambition in NDCs. Biodiversity is crucial to securing sustainable livelihoods and to the health and well-being of people that rely on the vitality of our shared ecosystems. The NDC Partnership will support countries to drive an integrated response for climate-nature action, leveraging our network of more than 200 members, together with like-minded coalitions," says NDC Partnership Global Director Pablo Vieira.

To achieve these goals, the Joint Statement affirms the commitment of endorsing countries to strengthen domestic and international collaboration across common objectives, including:

Fostering alignment of countries’ Nationally Determined Contributions (NDCs), National Adaptation Plans (NAPs), and National Biodiversity Strategies and Action Plans (NBSAPs); Scaling up finance and investments for climate and nature from all sources; Ensuring the equitable representation and participation of Indigenous Peoples, local communities, women, girls, youth, and other vulnerable communities; Promoting a whole-of-society approach in the planning and implementation of national climate, biodiversity and land restoration plans and strategies; and Encouraging coherence and interoperability for data collection, methods and reporting frameworks across climate and nature.

Following COP28, this group of coalitions will meet regularly to collaborate on joint actions and convene again in 2024 at CBD COP16 and COP29 under future COP Presidencies in the lead up to COP30 in Belém in 2025.

Source : The NDC Partnership Joins the COP28 and CBD COP15 Presidencies and Nearly 30 Countries and Coalitions Advancing Integrated Action for Climate and Nature

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

<[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> Opens This December in Singapore

<[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> Opens This December in Singapore

Extraordinary Collaboration: 21st Century Pop Icons BTS Join Forces with Renowned Artist James Jean for Unique Exhibition in Singapore

SINGAPORE – Media OutReach Newswire – 11 December 2023 – In an unprecedented showcase of artistic collaboration, acclaimed artist James Jean has joined forces with internationally renowned 21st century pop icons BTS (RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook) to create a collection of extraordinary exhibits. The <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION>, which unveiled these captivating works alongside the original exhibits of HYBE INSIGHT, the museum of HYBE, has achieved great success in South Korea. After the successful showcases in Frankfurt and Manila, the exhibition will make its next stop in Singapore, starting from December 16, 2023. This highly anticipated event will invite visitors to immerse themselves in the unique and harmonious worlds crafted by these exceptional artists.

BTS X JAMES JEAN: SEVEN PHASES_EXHIBITION

Spanning two dedicated exhibition areas, the <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> will offer an exclusive opportunity to delve into the creative realms of BTS and James Jean. The first zone will showcase a remarkable series of 31 paintings by James Jean, capturing the essence of each BTS member. These exceptional artworks provide a window into the individuality and artistic spirit of each member, offering viewers an aesthetic connection with their favorite artists.

In the second zone, visitors will encounter a mesmerizing BTS memorial exhibition, featuring a treasure trove of iconic artifacts and memorabilia from the group’s illustrious career. Among the highlights are the actual audio equipment used by each BTS member during their tours such as microphones and in-ear monitors, coveted trophies, and exclusive wardrobes worn in music videos and stage performances. Notably, the awe-inspiring DIOR outfit, known for its breathtaking design, will be on display, captivating visitors with its significance and beauty.

The <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES EXHIBITION> is an unparalleled opportunity for art lovers to gain unprecedented insight into the world of their beloved artists. It will offer a truly immersive experience, allowing admirers to explore the captivating and harmonious synergy between BTS and James Jean.

The exhibition will take place at Science Centre Singapore, The Annexe, Hall 3. Tickets for this highly anticipated event will be available for purchase on Qoo10 and Sistic ticket websites (https://www.qoo10.sg/GMKT.INC/Goods/Goods.aspx?goodscode=902926167 https://www.sistic.com.sg/events/kfestbts0224) Visitors will also have the opportunity to acquire exclusive merchandise, including postcards, and photo cards featuring the group, as a cherished memento of this extraordinary experience.

For further information and updates, please visit the official website https://www.bts-7phases.com and join us on social media. Prepare to embark on a breathtaking journey into the <[HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES_EXHIBITION>, where the worlds of music and art intertwine in a truly remarkable display.

Event Details:
Exhibition Title: [HYBE INSIGHT] BTS X JAMES JEAN: SEVEN PHASES_EXHIBITION in Singapore
Dates: December 16, 2023 – February 25, 2024
Venue: Science Centre Singapore, The Annexe, Hall 3, 15 Science Centre Rd, Singapore (609081)
Operating Hour: 10:00 AM – 8:50 PM (Everyday)
Ticket Price: SGD50 (Inclusive of GST) (Science Centre Singapore access ticket is included)
Ticketing :
Qoo10 https://www.qoo10.sg/GMKT.INC/Goods/Goods.aspx?goodscode=902926167
Sistic https://www.sistic.com.sg/events/kfestbts0224

Organizers: HYBE INSIGHT, Paradise E&A and Mondaymorning Creativelab
Co-promoter: KFS
Exhibition Official Website: (https://www.bts-7phases.com)
Hashtag: #BeyondtheScene #RM #Jin, #SUGA #j-hope #Jimin #V #JungKook #JamesJean #BTSExhibition #KFestival #BTS_EXHIBITION_SevenPhases #BTS_EXHIBITION_SINGAPORE #7Phases

The issuer is solely responsible for the content of this announcement.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.

About James Jean

James Jean, an exceptional artist who immigrated from Taiwan to New Jersey as a child and currently based in LA, showcases his intricate and dream-like artworks in this exhibition. His paintings hint at the cruelties of life but are imbued with a surface of utmost beauty through his drawings. By embodying each member, he merges dreams and reality, expressing his unique artistic talent.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Empower Your Christmas: BLUETTI's Portable Power Stations for the Perfect Gift

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BLUETTI

JAKARTA, Indonesia, Dec. 11, 2023 /PRNewswire/ — Missed Black Friday deals on Portable Power Station? BLUETTI, a leading brand in portable power solutions, is giving the last chance to get the power station of your dreams at a massive discount, up to 26%, from 12 Dec.

Explore the BLUETTI Christmas Collection

BLUETT power stations present a unique and practical gift option for yourself, family, and friends. They’ll keep your Christmas tree lights shining all season long at home or in the great outdoors.


BLUETTI

On-the-go Power: BLUETTI EB70

The EB70 is a grab-and-go generator for holiday camping and emergency backup. Portable yet robust, the EB70 weighs only 9.7kg and delivers 1,000W power for small appliances and gadgets. Plus, the associated BLUETTI app lets users monitor and remotely control the unit in real time from the comfort of sleeping bag during camping.

Outdoor Solar Generator Kit: BLUETTI AC180 + PV200

If you’re looking for a powerful bundle to keep you charged in the wild and power electric grills and coffee makers — check out the BLUETTI AC180. This 16kg(36.1lbs) portable power station can run even some 2,000W resistive loads in the Power Lifting mode.


BLUETTI AC180+PV200

There’ll always be power ready as the AC180 charges in a flash – with 1,440W mains charging to 80% in 45 minutes and 500W solar charging to a full charge in 2 hours. If solar and mains are connected at the same time, it automatically prioritizes solar charging to save you a little extra money.


BLUETTI AC200MAX

Expandable Mobile Generator: BLUETTI AC200MAX + B230

BLUETTI’s flagship model – AC200MAX fits the bill for powering road trips or emergencies. It charges everything from your refrigerator to your iPhones simultaneously. Users can expand its capacity to 6,144Wh with two B230 expansion batteries, and rest easy knowing that foods stay fresh during a multi-day blackout.

The AC200MAX has 16 outlets, including a NEMA TT-30 RV plug that can power your rig directly. When paired with solar panels, it can charge up to 900 watts and keep you powered wherever you go.

Scalable Home Backup Power: BLUETTI AC300 + B300

You may need this UPS for home backup: the AC300 system will keep all your home essentials, including lights, refrigerator, and heating system, running after 20ms of power loss. It’s a modular battery system that allows users to customize to their needs and budget. By choosing 2 to 4 B300 batteries, 3,072Wh each, users can scale up to a whopping 12,288Wh of power.

The AC300 system recharges fast either via 3,000W mains charging, or 2,400W solar to maximize clean energy and save on your bills.

Perfect Christmas Gifts from BLUETTI

When you buy from BLUETTI, you get more than a product – you get peace of mind and inspiration, just like the BLUETTI Heroes have benefited from.

Meet Tom, a 75-year-old with an off-grid farming lifestyle transformed by BLUETTI’s AC300 and AC500 battery systems. These powerhouses, connected to his solar shed, have enabled Tom to achieve energy self-sufficiency. And Latrell Mitchell, a rugby league superstar, finds solace at Winmarra Farm after a calf injury, where BLUETTI power generators fuel his off-grid activities and recharges himself to bounce back stronger .

About BLUETTI

BLUETTI has been committed to promoting sustainability and green energy solutions since its inception. By offering eco-friendly energy storage solutions for both indoor and outdoor use, BLUETTI aims to provide exceptional experiences for our homes while also contributing to a sustainable future for our planet. This commitment to sustainable energy has helped BLUETTI expand its reach to over 100 countries and gain the trust of millions of customers worldwide.

Source : Empower Your Christmas: BLUETTI's Portable Power Stations for the Perfect Gift

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Last Fortress x The Boys Collaboration Round 2! Homelander, Soldier Boy, and A-Train Join the Fight!

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Last Fortress x The Boys Collaboration Round 2

NEW YORK, Dec. 11, 2023 /PRNewswire/ — Embark on an epic journey in the groundbreaking survival game, Last Fortress: Underground, as it kicks off its second collaboration with the viral superhero TV series, The Boys.

Iconic characters from The Boys—Homelander, Soldier Boy, and A-Train—will set foot on the wasteland this time. Meanwhile, the adventures of Butcher, Hughie, and Starlight continue as they return to the wasteland. Players can get Starlight simply by checking in during the collaboration.


Last Fortress x The Boys Collaboration Round 2

Uncover Vought’s conspiracy with The Boys on this bloody Christmas
In the previous collaboration, players fought alongside The Boys, temporarily resolving the crisis in the Last Fortress. Vought, however, would not relent this easily. Amidst the festive cheer of Christmas, a sinister conspiracy lurks, poised to stain our last fortress with blood! The heroes from The Boys will stand alongside players in battle, unveiling a gripping storyline and thwarting Vought’s sinister plans.

Three more Supes—Homelander, Soldier Boy, and A-Train—make a sensational debut!
As more characters from The Boys meet in the wasteland, a new chapter unfolds! Homelander, Soldier Boy, and A-Train—three Supes from Vought—make their first visit to the wasteland. Will they bring us hope or crisis? Meanwhile, Butcher, Hughie, and Starlight return to Last Fortress to join forces with our commanders! Completing the check-in challenge during the collaboration will grant players Starlight for free!

Multiple collab events underway, featuring 70+ limited-time items!
To immerse players in The Boys’ vibrant world, Last Fortress has especially crafted over 70 items for this collab. These include a new fortress appearance, Homelander the Leader, an exclusive vehicle called Hero Rally, new gear tailored for collab heroes, as well as avatar frames, message frames, and medals, to name just a few. Players can also unlock an exclusive skin for A-Train! The thrilling moments and diverse items from this collaboration will all be showcased as collectibles in "THE BOYS Collection Room," providing a glimpse into the captivating charm of The Boys.

The Last Fortress x The Boys collab is now in full swing, offering a wealth of in-game events and exquisite items. It’s worth noting that some limited-time events are underway in the community as well, providing more opportunities to win fabulous rewards through events! For more info, visit the official Facebook page and Discord channel of Last Fortress: Underground. Download Last Fortress: Underground from the App Store or Google Play and unite with The Boys today!

Download Last Fortress: Underground
App Store/Google Play: https://lastfortress.onelink.me/dWAs/cgt9bmhr
Official Website: https://last-fortress.net/
Facebook: https://www.facebook.com/people/LastFortress/100063571239541/
Discord: https://discord.gg/W2yQUz7jWG 

 

Source : Last Fortress x The Boys Collaboration Round 2! Homelander, Soldier Boy, and A-Train Join the Fight!

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

AndaSeat Unveils a Festive Collection of Gaming Gear: Gaming in a Winter Wonderland

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LOS ANGELES, Dec. 11, 2023 /PRNewswire/ — This holiday season, AndaSeat is inviting gamers to experience the wonder of a winter wonderland with a festive lineup of gaming chairs and desks that bring the joy of Christmas to every home office and gaming setup. As the yuletide carols fill the air, AndaSeat’s seamless shopping experience and exceptional customer support promise a sleigh-ride smooth journey from selection to purchase.

A Narrative Journey Through AndaSeat’s Winter Offerings

Embark on a whimsical ‘sleigh ride’ with AndaSeat, gliding through the best deals of the season. Picture the effortless glide akin to that of Santa’s sleigh, as AndaSeat showcases its premier gaming gear. With a narrative that captures the enchanting spirit of the season, AndaSeat highlights its dedication to making customer service as joyful and harmonious as the jingling of sleigh bells.

AndaSeat’s Holiday Promotions: A Guide to Gaming Bliss

This festive period is not just about giving but also about indulging in personal treats that set the tone for the New Year. AndaSeat presents an array of deals designed to enhance gaming experiences:

Kaiser 3 Series: With a discount of $80.00, this series is now available at $419.99. Crafted for the serious gamer, it boasts 4D armrests and a 165° recline, wrapped in durable PVC leather. Phantom 3 Series: Take $130.00 off and get it for just $269.99. This chair is the perfect ally for work and play, offering long-lasting comfort with its ergonomic support and memory foam cushioning. Transformer Edition: Priced at $269.99, down from $399.99, saving $130.00. More than a chair, it’s a statement piece for fans, featuring a unique Transformers design. FlyQuest Chair: Now at $469.99, saving $30.00. It is the epitome of comfort with ergonomic design, lumbar support, and breathable mesh back. FlyQuest Desk: Get it for $469.99 with a $30.00 discount. This desk provides a spacious gaming surface with ergonomic features like contoured edges and LED lighting. Kaiser Frontier: Reduced by $80.00 to $369.99. This XL Gaming Chair is a fortress of comfort and durability with additional support cushions and a multifunctional tilt. WBG Gaming Chair: Offering a $30.00 saving, now at $469.99. It’s built for prolonged gaming with dynamic backrest recline and personalized lumbar support.

In the spirit of giving, AndaSeat is offering free shipping on all orders, up to 5 years warranty on all chairs, and interest-free payment options with Shop Pay, Affirm Financing, & Afterpay.

Step into a world of enchantment with AndaSeat this Christmas. The festive season is brighter with AndaSeat’s ergonomic designs that promise both comfort and a touch of holiday whimsy. Let the holidays begin with the perfect setup for the gaming adventures.

For more information and to be part of this holiday season, visit AndaSeat’s official website for these fantastic deals.

About AndaSeat

AndaSeat is a leading global manufacturer of premium gaming chairs, desks, and accessories, dedicated to providing gamers worldwide with the ultimate seating experience. With a focus on ergonomic design, durability, and style, AndaSeat’s products are trusted and endorsed by professional esports teams, gaming enthusiasts, and professionals worldwide.

Source : AndaSeat Unveils a Festive Collection of Gaming Gear: Gaming in a Winter Wonderland

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Mitsubishi Electric and TXOne Networks to Cooperate in Mutual Expansion of OT Security Businesses

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Overview of collaboration

TAIPEI, Dec. 11, 2023 /PRNewswire/ — Mitsubishi Electric Corporation and TXOne Networks Inc. announced today that they have signed a long-term cooperation agreement covering technology development and marketing, aiming at expanding the operational-technology (OT) security businesses of both companies.


Overview of collaboration

OT and industrial control systems in manufacturing sites are often operated in closed environments, with IT and OT systems separated from each other. However, the emergence of the Internet of Things (IoT) and digital transformation (DX) is enabling convergence between these two domains. As a result, cyberattacks targeting manufacturing sites in industries such as semiconductors and automobiles have increased, leading to production disruptions and highlighting the growing need for more robust security measures in factories.

Through their new collaboration, the two companies aim to create innovative new value in OT security by combining Mitsubishi Electric’s assessment, maintenance and operation services as well as control equipment and systems with TXOne’s OT security products. The new OT security solutions are expected to improve manufacturing productivity, efficiency and safety as well as security levels throughout the supply chains of various industries.

Mitsubishi Electric offers comprehensive OT security solutions to protect manufacturing sites from cyberattacks. The company has cultivated extensive experience in IT security technology for the financial industry and other sectors, and has developed in-depth knowledge of control equipment and systems, especially for manufacturing, which it provides through a full range of services, from assessment and consulting to countermeasures and operational support.

TXOne provides OT security solutions that enable manufacturers to comply with security guidelines, such as the semiconductor sector’s SEMI E187* specification. The company’s OT-native network segmentation and defense technologies enable customers to mitigate the impact of cyberattacks. Based on a principle of ‘OT Zero Trust,’ TXOne adapts to the unique characteristics of each OT environment to deliver cybersecurity solutions that support secure production operations."

* Cyber security specifications for fab equipment established by the semiconductor manufacturers association SEMI

"We look forward to creating new value in OT security by combining OT technology and expertise for manufacturing, infrastructure and building automation with security technology for information systems," said Kunihiko Kaga, Mitsubishi Electric’s Representative Executive Officer and Industry and Mobility Business Area Owner. With the continued evolution of DX and the increasing sophistication and complexity of cyberattacks, OT security measures must extend from the information communication layer to the control communication layer and deeper into the network layer. We are confident that our synergy with TXOne’s OT network segmentation and defense technologies will enable us to contribute to greater safety and security in OT environments and the world beyond."mi

"As cyber threats continue to evolve, TXOne remains committed to fortifying the industrial landscape with pioneering OT security solutions," said Dr. Terence Liu, CEO of TXOne Networks. "The collaboration between Mitsubishi Electric and TXOne Networks creates a unique value with our deep-rooted expertise in both IT and OT, forming comprehensive and holistic security services to safeguard manufacturing assets against the ever-evolving cyber risks at once. Our mutual dedication empowers industries to thrive securely in this digital age."

Overview of Mitsubishi Electric

Location

2-7-3, Marunouchi, Chiyoda-ku, Tokyo

Establishment

January 15, 1921

Business

Production and sales of heavy electric systems, industrial mechatronics (PLC, servos, NCs, HMIs, inverters, industrial robots, three-phase motors, magnet contractors, transformers, software, etc.), information communication systems, semiconductor devices, and home appliances

URL

https://www.MitsubishiElectric.co.jp

Overview of TXOne Networks Inc.

Location

No. 1, Songgao Rd, Xinyi District, Taipei City, 110

Establishment

June 20, 2019

Business

Pioneering the development and delivery of a range of cybersecurity solutions dedicated to ensuring the reliability and safety of industrial control systems and OT environments.

URL

https://www.txone.com 

 

Source : Mitsubishi Electric and TXOne Networks to Cooperate in Mutual Expansion of OT Security Businesses

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists

NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists
  • Destination Hong Kong appeals to multiple tourists with wider choices ranging from local experiences, varied cuisines to retail therapy
  • Shopping dominates high-spending activity backed by 72% respondents, strong demand for luxury and beauty products
  • Majority intend to revisit Hong Kong within twelve months with intention to spend more

HONG KONG – Media OutReach Newswire – 11 December 2023 – In the post-pandemic era, Mainland outbound travelers are inclined towards Asian destinations as compared to Europe, North America and Oceania, with rising preference for a trip to Hong Kong. In a report titled – ‘The Redefined Mainland Tourists’ by NielsenIQ, the top three purposes for Hong Kong travel are shopping, followed by sightseeing and vacation, confirmed by 56%, 46% respondents respectively, as per the survey.

Composition of visitors are diverse with 30% are looking for a splurge in the trip to Hong Kong while 70% keep it basic and seeking to satiate their craving for unique local experiences. This polarization of tourists is also fueled by social media engagement, promotional offers and ease of digital payments enabling unique experiences for tourists.

Engagement marketing and retail experience: To stay relevant and connected

Though shopping is still the key purpose visiting Hong Kong, Mainland tourists are coming back to Hong Kong with the focus is not just on product offering but also the retail experience.

“The majority of Mainland Tourists are looking for retail experiences in their repeat visits. Unique product mix offered in Hong Kong or special edition for tourists would be important in attracting tourists. The impact of inflation globally has muted the price advantage for tourists indicating more opportunities by way of special promotions and retail experiences,” said Mandy Tam, Vice President of Consumer Insights from NielsenIQ

“Tourists these days are relying heavily on social media for information on trip and purchases, it would be a good opportunity to utilize social media platforms for engaging and targeted marketing to make the experience more unique and interesting.” Tam suggested.

Increased travel spending with shift in shopping demands

According to the report, Mainland Tourists have increased travel spending by 21% in 2023 vs 2019, with average spending at HKD 33,000 per trip in 2023. Fashion and beauty have been the top two categories attracting spending Beauty products continue to remain the most planned category to purchase prior to the trip and cosmetics is observed as the fastest-growing category in FMCG, with a 33% sales increase compared to 2019[1]. From different sources, Mainland visitors are also showing good interest with finance services in Hong Kong.

Despite shopping being the main reason factor to visit Hong Kong, the demand is shifted and 48% has substitution during the pandemic. On the other hand, spending in Macau has increased and visitors tend to stay longer in Macau. Categories noticed with more purchases in Macau such as fashion, supplements and personal care products.

Omnichannel Dynamic: Online purchase continued the norms and expand opportunity in this AI-and tech-led era

Mainland Tourists found substitutional online and offline channels to purchase under border restrictions. The study suggested that online purchase continued to be the norm, as 42% of shoppers claimed they have shopped via overseas e-commerce sites. Mainland tourists are claiming online purchases continue to stay. “The momentum in driving integrated omnichannel strategy needs to be strengthened to seize the opportunity with interchangeable online and offline channels.” Tam suggested.

ABOUT NIQ MAINLAND TOURISTS STUDY

NIQ Mainland Tourist Study diagnosed travel patterns, shopping behaviour, and the visiting experience of Mainland Chinese visitors in Hong Kong on different tourist’s attractions and the related since 2010. The research was conducted in August 2023, and the latest findings of the survey was based on online interviews of 1,000 mainland visitors from Greater Bay Area as well as other key cities, aged between 18 and 65, who travelled to Hong Kong in 2023.

[1] Source: NIQ Retail Measurement Service, Moving Annual Total (MAT) September 2023 vs 2019

Hashtag: #NielsenIQ #ConsumerIntelligence #ConsumerMarketingInsights #MainlandTourists #Tourism






The issuer is solely responsible for the content of this announcement.

NielsenIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.