HONG KONG SAR – Media OutReach – 31 August 2023 – Researchers from the University of Hong Kong (HKU), the HKU-Shenzhen Hospital and the Princeton University, collaborated to achieve a breakthrough in the development of injectable hydrogels, a highly effective method of administering medicine. Their innovative product, Fibro-Gel, offers numerous advantages over existing hydrogels and has promising applications in wound healing.

Injectable hydrogel delivery is a highly effective method of administering medicine. A drug is incorporated into a soft gel which is then injected directly where it is required. Another advantage of this method is that the gel releases the drug gradually, allowing for better, more precise control of drug dosage.

Injectable hydrogels have a number of applications – from cancer therapy where they can deliver drugs directly to the tumours, to treating diabetes, regenerating human tissues, and chronic pain management. They are especially suitable for treating wounds, including burns and surgical sites. Hydrogels can deliver growth factors, antibiotics, or anti-inflammatory drugs directly to the wound, aiding the healing process.

However, there have been challenges in hydrogel development, such as the high cost of production, difficulty in scaling up, and the potential for adverse reactions in patients. The Fibro-Gel, created by the research team led by Professor Anderson Ho Cheung Shum from HKU’s Department of Mechanical Engineering, together with two groups of collaborators – Professor Michael To’s team from The University of Hong Kong-Shenzhen Hospital, and the group of Professor Howard Stone and Dr Janine Nunes from the Department of Mechanical and Aerospace Engineering at Princeton University, addresses these issues.

Fibro-Gel is made by squeezing out a polymer, that contains the molecules of the required drug, through a narrow channel (not unlike toothpaste squeezed out of a tube), and snapping off the microfibres by using a pulse of ultra-violet light.

What sets aside Fibro-Gel from the existing hydrogels is that it is solely aqueous-based, without using oils – which makes it more biocompatible, stable and cheaper to make. In addition, Fibro-Gel is biomimetic – it replicates the properties of biological materials, such as the tissues it is injected into, which prevents adverse reactions. As the result, Fibro-Gel heals wounds faster as it promotes vascularisation – formation of new blood vessels, which plays a crucial role in wound healing.

A revolutionary feature of Fibro-Gel is that it allows the use of different drugs within the same gel, thus enabling controlling and tuning the time of their release. This is very important because the processes of healing and tissue regeneration consist of a sequence of different stages which require administration of specific growth factors and drugs.

Finally, the production of Fibro-Gel production is not costly and can be easily scaled up to manufacturing levels.

The crucial breakthrough was made by PhD student Yanting Shen and postdoctoral fellow Dr Yuan Liu of HKU’s Department of Mechanical Engineering – the researchers realised that the release of the drugs from the gel can be controlled and tailored by setting the length of microfibres that the gel consists of.

Longer microfibres become very entangled, resulting in a stiffer, less fluid gel, and it takes longer for the molecules of the drug to be released from it. Conversely, Fibro-Gel with shorter microfibers has lower stiffness and is more fluid fluid-like, resulting in faster rates of drug release.

Leveraging this feature, the researchers designed a multiple drug release system – a gel consisting of multiple layers with different length of microfibres and containing different drugs. These multiple drugs are released from the gel at different times, in sequence, addressing the drawbacks of existing hydrogel systems.

Laboratory testing on mice showed that, compared to commercially available gels, Fibro-Gel regenerates tissues significantly faster, with new tissue forming sooner. Furthermore, using a two-layer Fibro-Gel model, the researchers demonstrated that the release of distinct drugs at different rates enhanced wound healing.

One such potential application of Fibro-Gel is regeneration of brain tissue in people suffering from Parkinson’s or Alzheimer’s.

Professor Shum emphasised that multidisciplinary collaboration was key in producing Fibre-Gel, “Our collaboration has enabled us to address the topic of wound healing from multiple perspectives. This novel hydrogel has immense potential to address critical medical needs that require more versatile and compatible soft materials.”

The successful partnership between HKU and Princeton University, supported by the Research Impact Fund by the Research Grants Council of Hong Kong, exemplifies the power of cross-border collaboration and highlights the significance of pooling expertise to drive groundbreaking research in the field of regenerative medicine.

Their work was published in Advanced Materials in an article “Fibro-Gel: An All-Aqueous Hydrogel Consisting of Microfibers with Tunable Release Profile and its Application in Wound Healing”.

Link to the paper: https://onlinelibrary.wiley.com/doi/10.1002/adma.202211637.

Hashtag: #HKU

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Handy packets tailored with professional health survey to address daily nutritional needs

HONG KONG SAR – Media OutReach – 31 August 2023 – HKT (SEHK: 6823) – DrGo, HKT’s one-stop telemedicine platform, announced the launch of DrGo Me+, an innovative personalised nutritional supplement pack. Based on advice from professional nutritionist and pharmaceutical body, DrGo Me+ puts together customised nutritional supplements in handy daily packets and delivers them directly to the user’s doorstep. DrGo Me+ revolutionises the concept of bespoke healthcare, providing users with a more convenient and tailored approach to a healthy lifestyle.

“My Personalised Supplement Pack”: Professional nutritional care tailored to personal needs
Driven by its commitment to leveraging advanced technology for effortless personal health management, DrGo has presented an innovative solution for personalised nutrition supplementation through DrGo Me+.

By simply accessing the DrGo Me+ platform, users are guided through a survey¹ designed by a nutritionist and validated by the Hong Kong Pharmaceutical Care Foundation, aiming to provide insights about their lifestyle, dietary habits, and health goals. Upon completion of the survey, DrGo will instantly generate a curated list of recommended supplements tailored for the user, with information on the health benefits of each type of supplement.

Daily personalised pack of supplements, meeting user’s daily nutritional supplement needs
DrGo Me+ packages the supplements into personalised daily packs according to daily requirements before dispatching them to the user’s designated location in Hong Kong. With just one pack a day or to take as needed, users can effortlessly meet their nutritional supplement needs, sparing them from the hassle of storing and carrying multiple bottles while helping to reduce the chance of missing doses, hence help to reap the most benefits from the supplements.

DrGo Me+ offers monthly subscription plans spanning 30 or 90 days that can be cancelled or modified². With an average price of HK$282, users can enjoy a 30-day plan of up to four supplements that cater to their health needs along with delivery, ensuring that their health regimen will not be interrupted.

Teresa Ng, Chief Commercial Officer of DrGo, said, “The consumption of health supplements as a means to enhance one’s wellbeing has become a growing trend. Even the younger members of the workforce are seeking nutritional supplements to improve their physical health and augment their work performance. Yet the market is overflowing with a bewildering variety of such products, often making it difficult for consumers to find products that genuinely cater to their health needs. They may also realise, only after consumption, that the product has fallen short of their expectations. Professional guidance is rarely sought prior to making such purchases. DrGo Me+ aims to address these challenges by empowering users with an understanding of their personal nutritional needs with professional guidance. From the comfort of their homes, users can access nutritional supplements tailored to their personal health needs conveniently and efficiently.”

Terry Chiu, Council Member of the Hong Kong Health Foods Association and collaborating partner of DrGo, said, “A survey³ conducted by the Hong Kong Health Foods Association in October 2020 revealed that about 90% of respondents are in the habit of purchasing health products. Notably, nearly 40% of those polled indicated that they had purchased more health products since the onset of the pandemic, with the intention of bolstering their immunity. These findings underscore the public’s eager pursuit of health products that are of high quality and effective.”

S.C. Chiang, Director from the Hong Kong Pharmaceutical Care Foundation emphasised the crucial importance of expert advice in maximising benefits derived from nutritional supplements. “Distinct health challenges, such as sleep irregularities, psychological stress, skin conditions as well as gastrointestinal and immune health, can be addressed through the intake of specific nutrients. However, an individual’s nutritional state is shaped by various factors, including dietary habits and lifestyle. This means that the supplementary nutrients and dosage required differ markedly from person to person. A bespoke nutritional plan, therefore, is more effective in meeting individual needs. In fact, the medical community consistently advises that the public consults with professionals prior to taking health products to help prevent excessive intake, which could lead to failure to deliver the expected health benefits and trigger adverse reactions.”

To experience personalised nutritional supplement packs from DrGo Me+, please visit our website at www.drgohealthstore.com.hk/meplus-supplement/.

To register with DrGo, please download the DrGo app at https://drgohkt.page.link/download_app. For more details, please call DrGo’s service hotline at +852 2380 2323 or visit DrGo’s website at www.drgo.com.hk.

Remarks:

¹ The survey and suggestions of supplements were designed by nutritionist Mandy Wong and endorsed by the Hong Kong Pharmaceutical Care Foundation.

² A user’s subscription of personalised pack will be automatically renewed every 30 / 90 days (depending on whether the user has subscribed to a 30-day or 90-day plan). A user may cancel or modify the automatic renewals at least 3 days prior to the expiry date of the 30-day / 90-day plan.

³ The survey was conducted by the Hong Kong Health Foods Association from 5 to 18 October 2020, during the 2020 epidemic period, on Hong Kong people’s health supplement consumption habits, with 570 individuals successfully interviewed and a 92% response rate.

To download the relevant images: https://bit.ly/DrGoMePlusPhotoLibrary

Hashtag: #DrGo #Me+ #Personalisednutritionalsupplementpack #Nutrition #Supplement #TeresaNg

The issuer is solely responsible for the content of this announcement.

About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.

For more information, please visit www.hkt.com.

LinkedIn: linkedin.com/company/hkt

About DrGo
DrGo is an end-to-end app-based platform connecting users with Hong Kong registered medical practitioners, Hong Kong registered / listed Chinese medicine practitioners and other healthcare professionals who will provide medical and healthcare consultation services and advice via video consultation on mobile device. Certain prescribed medicine will be delivered to the user’s designated address. DrGo is the first HealthTech platform pioneered by HKT, offering convenient telehealthcare services via on an end-to-end app-based platform developed and managed locally by HKT professionals. With HKT’s advanced technologies, the entire consultation journey, including service registration, appointment booking, video consultation and payment will take place with encryption, aiming at protecting users’ privacy.

DrGo users in Hong Kong can get access to a one-stop healthcare consultation via their mobile devices. They can speak to medical practitioners, Hong Kong registered / listed Chinese medicine practitioners or other healthcare professional from their home or workplace without the need to making a physical visit or queuing at a hospital or clinic. Remote consultation provides sense of ease and convenience, which is particularly important at a time when social distancing is critical during the current pandemic. Furthermore, DrGo received the “Technology – Best Telemedicine Mobile App” award from The Global Economics Awards 2022 and took Silver in the “Public Affairs and Social Innovation” category of Asia Smart App Awards 2021. These significant global awards are testament to DrGo’s cutting-edge innovation and professional service standard, which have earned the trust of its customers.

At present, DrGo is partnering with over 100 healthcare professionals from the below medical organisations to provide remote telemedicine and healthcare services: Amazing Medical, Ascendo Health, Dr Wendy Wong’s Clinic, EC Healthcare, Fu Heng Medical Center, Gleneagles Hospital, Healthkit Medical Centre, Hong Kong Medical Concierge, Human Health Medical Centre, Max Medical, Mental Health Association of Hong Kong, Pop Point Medical Center, Precious Blood Hospital (Caritas), Premier of Professional Medical Care Center, Quality Healthcare Medical Services Limited and River Cam Chinese Medicine & Acupuncture Clinic.

About DrGo Me+
All information, recommendation and statements provided under DrGo Me+, including, without limitation, any supplement and other recommendations are merely recommendation only and are not in any way intended to prevent, diagnose, treat or cure any illness; and users are free to decide whether or not to purchase any supplement or other products or services at DrGo Health Store after conducting the survey under DrGo Me+. Supplements recommended by DrGo Me+ are not registered under the Pharmacy and Poisons Ordinance nor the Chinese Medicine Ordinance. Any claim made for or in relation to such supplements has not been subject to evaluation for such registration.

Issued by HKT Limited.

HKT Limited is a company incorporated in the Cayman Islands.

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HONG KONG SAR – Media OutReach – 31 August 2023 – Southco Asia Ltd., a subsidiary of Southco Inc., a leading global provider of engineered access solutions such as locks, latches, captive fasteners, electronic access solutions and hinges/ positioning technology has expanded its rotary latch portfolio with new versions that can enable electronic actuation and provide an electronic door status signal. These new products offer increased security and access control in rugged environments. A symmetric design allows the same product to be used either in right and left hand positions, simplifying integration and inventory management.

Southco’s new R4-25 products are a response to customer requests for electronic control and monitoring in demanding applications. A 12 volt actuator can actuate the latch with a signal from the customer’s control system or a Southco controller. The R4-25 pairs well with Southco’s BluetoothTM controller for wireless operation. An integrated sensor communicates when the door striker is present to indicate that the door is closed.

The R4-25 latches feature a symmetric design that enables them to be used in either right and left hand positions. This reduces stock requirements, speeds assembly, and improves inventory management. In addition, the integrated cable mounting bracket eliminates the need for the purchase or design of a separate cable mounting bracket.

Southco Product Manager Cindy Bart adds, “These new R4-25 rotary latches expand our portfolio of mechanical and electronically actuated rotary latches. We are building on our experience in both areas to bring electronic actuation capability to new markets.”

For more information about the functionality of R4 Rotary Latches, please visit southco.com or email the 24/7 customer service department at [email protected].

Hashtag: #southco #Latchsensor #securitysystem #RotaryLatch

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About Southco

Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 70 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.

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Hashtag: #bingx #cryptoexchange #copytrading #coinlisting

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About BingX

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Japanese International Companies to benefit from Crayon core services and worldwide support

TOKYO, JAPAN – Media OutReach – 31 August 2023 – Crayon (OSE: CRAYN), a global leader in IT services and innovation, and Japan Business Systems Inc (JBS), a leading technology solutions provider, today announced the signing of a strategic partnership.

The key focus of the newly formalized partnership is to offer Japanese international firms the ability to purchase Microsoft licenses anywhere in the world, and the deal brings enhanced value to companies’ IT investments. By integrating Crayon’s global operations, renowned Software Asset Management (SAM), and cost optimization services, JBS aims to deliver a holistic suite of services to its customers worldwide. Both companies will further collaborate in AI and security domains centred on Microsoft technologies, advancing customers’ digital transformation efforts.

“I have deep respect and admiration for JBS and believe we have a common business approach to customers,” said Crayon CEO Melissa Mulholland. “We are both committed to helping companies maximize cloud-based services and innovating to enable global success. In addition, JBS’s philosophy of ‘bringing the best technology to everyone, everywhere’ aligns with our belief in ‘the power of technology to drive the greater good.’ Our companies are very synergistic and I’m looking forward to helping more businesses grow through this global partnership.”

The alliance between Crayon and JBS marks an exciting chapter in both companies’ growth and their commitment to providing world-class IT solutions for Microsoft customers worldwide.

“We are very pleased to announce our global business partnership with Crayon, one of the top 10 leading Microsoft partners in the world,” said Yukihiro Makita, JBS CEO and President. “By leveraging Crayon’s global business expertise and offices around the world, JBS has established a foundation to better serve Japanese global companies. We will take this opportunity to further contribute to the development of customers’ business.”

This partnership builds upon JBS’s collaboration in Japan with rhipe, a Crayon subsidiary, elevating it to address the broader international requirements of companies based or operating from Japan. These companies are set to benefit from Crayon’s extensive operations across Europe, North America, Asia Pacific, and the Middle East.

“As Japanese businesses extend their reach, the demand for Microsoft licenses and services has surged. Covering 80% of the global market with more than 50 offices in over 40 countries, Crayon is uniquely positioned to support companies in their worldwide operations and aspirations,” said Rhonda Robati, EVP Asia Pacific at Crayon. “We see the Japanese market as a key growth opportunity and as we strengthen our partnership with JBS, we will continue to invest to enhance both our offering to end customers and our partner base.”

Hashtag: #Crayon #JBS #Microsoft #Technology #Japan #ITCostOptimization

https://www.linkedin.com/company/crayon-group/

The issuer is solely responsible for the content of this announcement.

Crayon

Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We optimize businesses’ IT estate to help them innovate with expertise they can trust. Our services create value for companies to thrive today, and scale for tomorrow. For more information, visit www.crayon.com.

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SINGAPORE – Media OutReach – 30 August 2023 – BingX, a leading futures trading and copy trading platform, is proud to announce a groundbreaking achievement in cryptocurrency futures trading. Through its pursuit of excellence, BingX has achieved a milestone by achieving the industry’s lowest slippage, setting a new standard on the market.

High slippage has poses a significant challenge in crypto trading as it undermines the accuracy and predictability of transactions. This occurs when the executed price deviates substantially from the expected price, leading to increased costs for traders and potential profit erosion. Such unpredictability can adversely impact trading strategies, making it difficult to enter or exit positions at desired levels.

After BingX Perpetual Futures Upgrades, BingX outperformed its counterparts by an impressive 78%, demonstrating its unwavering commitment to delivering an unparalleled trading experience for its users.

For transactions involving BTCUSDT single transaction values ranging from $0 to $50,000, BingX boasts an average slippage of just 0.084. This highlights BingX’s extraordinary 74% improvement in slippage reduction, reaffirming its dedication to ensuring optimal trading conditions. This applies to BTCUSDT spot and BTCUSDT Futures transactions.

In the realm of higher-value transactions, BingX continues to shine. For BTC transactions ranging from $50,000 to $100,000, BingX’s average slippage stands at a mere 0.088. That is an astounding 80% improvement in slippage performance. BingX once again emerges as the leader in the trading arena.

Furthermore, BingX demonstrates its exceptional capabilities in transactions involving larger amounts. For BTC single transactions valued between $100,000 and $500,000, BingX maintains an average slippage of only 0.13. This immense 83% enhancement in slippage reduction underscores BingX’s unassailable position as the preferred platform for traders seeking the utmost precision and reliability.

BingX’s remarkable achievement in reducing slippage reaffirms its dedication to pushing the boundaries of what is possible in the world of cryptocurrency trading. With an average outperformance of 78%, BingX cements its position as the go-to platform for traders seeking superior accuracy, reliability, and performance in Bitcoin Price. Making BingX a clear choice when dealing with larger funds. Overall, this improvement brings larger value to big time investors, especially for higher market cap coins like BTCUSDT and ETHUSDT traders.

Hashtag: #bingx #cryptoexchange

The issuer is solely responsible for the content of this announcement.

About BingX

Founded in 2018, BingX is a leading crypto exchange that offers spot, derivatives, copy, and grid trading services to over 100 countries and regions worldwide with over 5 million users. BingX continues to connect users with expert traders and the platform in a safe and innovative way. Trade new hot crypto pairs like OVOUSDT on BingX platform, suitable for all trader levels.

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DUBAI, UNITED ARAB EMIRATES – Media OutReach – 30 August 2023 – Bybit, the world’s third most visited crypto exchange, has unveiled a revamped launchpad where early investors can buy promising new projects at favorable prices.

Bybit Launchpad 3.0 is a pioneering token launch platform that offers investors the exclusive opportunity for early access to new and pre-listed tokens from promising projects, directly accessible on the Bybit platform. The platform is a bridge, connecting project developers with potential investors and ensuring a more streamlined and transparent token launch process.

To participate, investors commit specific amounts of Mantle (MNT) or Tether (USDT) towards each new project, resulting in the acquisition of new tokens. After the commitment period is over, the initial sums are returned. Bybit Launchpad 3.0 is open to users who have successfully completed Identity Verification Level 1 requisites and have deposited MNT or USDT into their Bybit Wallet.

For those seeking more opportunities, Bybit Launchpad 3.0 offers a chance to earn additional allocations. Users can achieve this by maintaining a higher average daily Spot trading volume, providing enhanced prospects for participating and benefiting from the launch.

“Bybit Launchpad 3.0 is bringing innovative blockchain projects to the forefront,” said Ben Zhou, co-founder and CEO of Bybit. “We are providing direct access to pre-listing rounds and facilitating the acquisition of new tokens. These tokens then seamlessly transition to trading on Bybit’s trading platform.”

As the first Mantle Network project to feature on the Bybit Launchpad 3.0, Cashtree is Indonesia’s top mobile advertising platform. It has become one of the most reliable platforms to connect brands and advertisers with users with a user base of over 20 million.

The platform has now integrated the Cashtree Token (CTT) into its structure, using Mantle’s Layer 2 infrastructure to transition to a blockchain-based rewards system. With a focus on becoming a gateway to the crypto world, CTT will introduce users to Web3, offering loyalty programs, GameFi, and financial services.

Hashtag: #Bybit #TheCryptoArk

The issuer is solely responsible for the content of this announcement.

About Bybit

Bybit is a top-five cryptocurrency exchange established in 2018 that offers a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more information please visit: https://www.bybit.com

For updates, please follow: Bybit’s Communities and Social Media

https://discord.com/invite/bybit
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Enterprise Singapore Encourages More Retailers to Develop New Experiences

SINGAPORE – Media OutReach – 30 August 2023 – The Singapore Retailers Association (SRA), which represents the republic’s retail sector, today unveiled Wunderground Festival 2023 – an immersive three-year initiative that aims to transform the retail & lifestyle sector.

At the core, the goal is to rejuvenate the retail & lifestyle sector through urban and heartland festivals, and encourage experimentation and adoption of immersive and realistic elements to excite and attract consumers.

Wunderground 2023 will be the first edition, with two more annual editions planned in the pipeline. The first year’s effort will focus on promoting cross collaboration of brands under the umbrella of “Wunderground”; the second on creating a flagship go-to event for residents; and the third relating to the creation of opportunities for overseas brands to participate under this Festival.

Mr Ernie Koh, SRA President, said that Wunderground comes at a time when transformation in the Singapore retail sector is essential for the future. “For the retail sector to climb new heights, we need to collectively re-imagine how we will operate in the future. The Wunderground initiative reflects of the key strategies to respond to the new norms and to accelerate business transformation.”

Ms Jeannie Lim, Assistant CEO (Lifestyle & Consumer) of Enterprise Singapore (EnterpriseSG), said, “Enterprise Singapore is supportive of the Wunderground initiative by the Singapore Retailers Association. The new experiential concepts and innovations by Singapore lifestyle brands that are part of the initiative will inject more vibrancy into our retail landscape. We encourage more retailers to develop new experiences and build unique propositions that can set their brands apart.”

Catalysed by SRA’s Roadmap Vision 2025 of “Inspiring Retail Experiences”, this dynamic platform will muster collaboration among retail and lifestyle industry players.

SRA’s 2025 retail industry vision is aligned to the Retail Industry Transformation Map 2025, first announced in late 2022. Led by EnterpriseSG in partnership with key industry players, unions and other government agencies, it focuses on strengthening Singapore as a global lifestyle and retail hub, anchored with new experiential concepts and innovative products. It will centre on building a core of global Singapore brands, and uplifting the quality of job opportunities in the sector.

Touching both urban and heartland target audiences, Wunderground also aims to propel homegrown collaborations into international markets in the longer term. Similarly, it also aims to attract a new wave of local talent to the retail & lifestyle sector to support emerging experiential business models which will play a vital role in rejuvenating Singapore’s retail ecosystem.

Wunderground 2023 Highlights

Wunderground is a platform created for lifestyle brands to showcase collaborations, enable them to display fresh experiences via creative pop-up structures, and promote brands through popular social commerce personalities. In addition, organisers are working with artists, creatives, and design schools to showcase interesting visual merchandising and interactive art installations.

The key notion is that it is curated to be unlike other lifestyle festivals and aimed at creating fresh shopping experiences.

• The Festival will run in two parts, with the intent of touching both the cosmopolitan as well as the heartland audiences. The “city” experience will run at 37 Emerald Hill from 21 September – 1 October 2023, while the “heartland” experience will be located at Tampines West from 6 October – 15 October 2023.

• In this inaugural festival effort, there will be 25 alliances – comprising 50 enterprises – which will participate through several tiers comprising co-branded collaborations, cross promotions, limited edition collaborations, among others.

Hashtag: #SingaporeRetailersAssociation

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