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The Convenient Transportation Between Hong Kong and Qianhai Contributes to the Prosperity and Development of the Greater Bay Area

The Convenient Transportation Between Hong Kong and Qianhai Contributes to the Prosperity and Development of the Greater Bay Area

HONG KONG SAR – Media OutReach Newswire – 5 December 2023 – Hong Kong residents’ enthusiasm for traveling north has surged. In October of this year, the number of arrivals to the mainland reached a record 5.35 million, with more than 200,000 people heading north every weekend. The Greater Bay Area has become a popular destination beloved by Hongkongers. To provide convenient services for residents commuting between Qianhai and Hong Kong, the Qianhai Authority has launched a series of cross-border transportation services known as “Hong Kong-Qianhai.” In November of this year, cross-border buses departing from Qianhai to Hong Kong, Zhuhai, and Macau were officially put into operation. Citizens can conveniently purchase tickets with one click on WeChat mini-programs such as “Trans-Island Chinalink Bus”, “China Travel Bus”, “Three Places Express”. Boarding at any Qianhai station, they can conveniently reach Hong Kong, Zhuhai, and Macau, passing through Shenzhen Bay Port and the Hong Kong-Zhuhai-Macao Bridge, becoming a new choice for residents of both Shenzhen and Hong Kong.

“Hong Kong-Qianhai” Cross-Border Bus (Source: Shenzhen Evening News)

Multiple transportation options to the Bay Area

To meet the diverse travel needs of citizens in the Greater Bay Area, Qianhai provides a variety of transportation options, including ferry services, cross-border buses, subways, and helicopters, totaling 11 routes for your convenience:

Cross-boundary Bus Routes

Qianhai offers three cross-border bus routes, including a route with 24 stops from Hong Kong through the Shenzhen Bay Port to the MixC Qianhai, as well as direct routes from Hong Kong to Qianhai Sam’s Club and Happy Harbor. The flexible and diverse ticket prices cater to passengers’ varied needs, truly achieving “one-stop” service.

Ferry routes

There are currently 4 ferry routes connecting Hong Kong and Qianhai, providing affordable and convenient transportation. The Hong Kong-Macau Ferry Terminal to Shekou Cruise Homeport route operates three times daily, and residents of Qianhai can enjoy a half-price discount, making your journey in the Greater Bay Area even more relaxing.

Subway routes

Currently, taking the East Rail Line from Admiralty to Loma Chau only takes 50 minutes. After passing through the Futian Port, you can immediately transfer to the Shenzhen Metro to reach Qianhai. Alternatively, taking the high-speed rail from West Kowloon in Hong Kong to Shenzhen Futian High-Speed Rail Station only takes 14 minutes. Afterward, you can transfer to a taxi or Line 11 to reach Qianhai Bay, providing the fastest and most convenient way for your Greater Bay Area travel. Qianhai also has three subway lines (Lines 1, 5, and 11) facilitating citizens’ travel to Luohu Port, Futian Port, Shenzhen North Station, and Futian High-Speed Rail Station.

Helicopter routes

For citizens seeking a high-end travel experience, Qianhai has launched a helicopter route from Hong Kong International Airport to Shenzhen International Airport. With the “Eastern Skyway” WeChat mini-program, one can easily make reservations with just a click, completing the journey in a short 15 minutes, allowing for the ultimate enjoyment of an aerial adventure.

Qianhai Sam's Supermarket (Source: Qianhai Investment Holding)
Qianhai Sam’s Supermarket (Source: Qianhai Investment Holding)

Citizens experience the convenience of transportation services first-hand

In the past, Hong Kong residents considered travel to Shenzhen inconvenient. Now, with cross-border buses, travel has become easy and enjoyable, with economical costs that save a considerable amount of expenses. Citizens’ firsthand experiences reflect that transportation services are not only practical but also convenient. Hong Kong residents who frequently travel to the mainland for business point out that in the past, business trips required repetitive transfers, which were time-consuming and cumbersome. With the availability of cross-border buses now, it has become extremely convenient. The point-to-point transportation services provided by Qianhai have received positive feedback from residents of both regions.

Facilitating business exchanges and cultural interactions, contributing to the prosperity of the Greater Bay Area

Cross-border transportation services not only provide citizens with convenient travel options but also serve as bridges for business exchanges and cultural interactions within the Greater Bay Area. Mr. Wong, a businessman from Hong Kong, stated, “With such diverse transportation choices, our small businesses in Hong Kong find it easier to expand, and business is thriving.”

With efficient connections through various modes such as buses, ferries, and subways, the cross-border transportation network between Hong Kong and Qianhai continues to improve, injecting new momentum into the prosperity and development of the Bay Area. As cross-border transportation services continue to enhance, the Greater Bay Area will usher in a brighter future through the deep integration of business and culture.

Hashtag: #Qianhai

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Only 20% of companies globally are meeting their carbon reduction targets, and many acknowledge need for "complete transformation," according to ENGIE Impact report

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ENGIE Impact’s 2024 Net Zero Report reveals five core roadblocks preventing organisations making headway with their decarbonisation plans.

NEW YORK, Dec. 5, 2023 /PRNewswire/ — ENGIE Impact today announced the release of its 2024 Net Zero Report. The report identifies common roadblocks to decarbonisation and explores some troubling findings, including the tendency for many organisations to approach decarbonisation as a limited, narrow initiative instead of the transformational, whole-business approach it needs to be.

This fourth instalment of the annual report, based on surveys of more than 500 senior decision-makers from large global organisations, provides year-over-year analysis of the progress companies are making in their decarbonisation efforts — identifying trends that are both encouraging and concerning.

The share of companies rating their sustainability programmes as either "extremely" or "considerably" successful has significantly increased from a combined total of 28% in 2020 to 68% today. Additionally, half of companies (52%) are already making fundamental changes to their business model to achieve long-term decarbonisation commitments.


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Infographic – https://mma.prnasia.com/media2/2292645/ENGIE_Impact_1.jpg?p=medium600

However, only 20% say they are "meeting or exceeding" their ambitious goals, acknowledging the extent of work that still needs to be done. A majority of companies also expect future "significant change" or "complete transformation" of some fundamental business practices — including technology and data, sourcing and supply chain, employee skillsets, and even the products and services they offer — in order to reach their long-term decarbonisation commitments.

"The signals from our 2024 Net Zero Report research are encouraging, with corporate leaders indicating they are open to the necessary transformational change," said Mathias Lelievre, CEO of ENGIE Impact. ”There are signs of progress, but there is still significant work to be done. The necessary acceleration is not there yet. We need to do it faster. It needs to happen today. It’s time for businesses and governments to prioritise doing the executional work.”

The research revealed five core roadblocks inhibiting corporate decarbonisation progress:

Multiple business priorities and a lack of executive focus. Internal governance bottlenecks that slow decision-making and execution. Budget constraints that limit the speed of execution. Limited data and technology to measure and report progress. Lack of internal skillsets to execute change at pace and scale.

"These roadblocks are cross-functional and cannot be solved by one group or team alone," said Lelievre. "Taking a holistic business approach addresses all of these roadblocks — turning inhibitors into benefits and creating a pathway to success.”

Companies that approach decarbonisation from a business transformation perspective will be able to address all those main barriers — providing clarity of focus, effective governance, smart financing, alignment on data and measurement, and the right implementation delivery models.

"Most organisations have clear decarbonisation goals for 2050 and many organisations have interim targets to hit by the end of this decade. For their decarbonisation ambitions to remain credible in the eyes of investors, employees, customers, and other stakeholder groups, these organisations find themselves under pressure to deliver measurable progress quickly. They cannot wait to begin to make headway. Now is the time to accelerate decarbonisation efforts together," concludes Lelievre.

Download ENGIE Impact’s 2024 Net Zero Report for the latest insights on global decarbonisation trends and opportunities.

About ENGIE Impact
ENGIE Impact partners with companies to accelerate decarbonisation efforts worldwide. ENGIE Impact’s comprehensive engagement model goes beyond strategy to include data excellence and digital tools, project delivery expertise, and financing support. An authentic long-term partner, ENGIE Impact establishes credible paths to hit difficult carbon-reduction metrics while sharing commitments and accountability across portfolios. With 20 offices worldwide and headquarters in New York City, ENGIE Impact today has a portfolio of over 1,500 clients, including 25% of the Fortune 500 Companies. ENGIE Impact is part of the ENGIE Group, a global leader in the transition toward a carbon-neutral economy through reduced energy consumption and more environmentally friendly solutions.

Source : Only 20% of companies globally are meeting their carbon reduction targets, and many acknowledge need for "complete transformation," according to ENGIE Impact report

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Reimagining education: 2023 Yidan Prize Summit explores innovative ideas that spark change

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Professor Michelene Chi, 2023 Yidan Prize for Education Research Laureate opens the panel, ‘Rethinking how we teach based on how students learn: putting theory into practice’.

HONG KONG, Dec. 5, 2023 /PRNewswire/ — The Yidan Prize Foundation, the global philanthropic foundation behind the world’s highest education accolade, hosted its highly anticipated Yidan Prize Summit in Hong Kong on 4 December, under the theme of "Ideas that spark change: a spotlight on solutions advancing education".

In a rapidly changing world, it has become vital to equip all learners with creative and critical thinking skills, for them to become well-rounded, global citizens. To discuss how we can better meet the needs of today’s learners, the 2023 Yidan Prize Summit brought together education experts, policymakers, and philanthropic foundations to explore innovative ideas in research and practice—all with the power to broaden access to quality education.

Dr Charles CHEN Yidan, Founder of the Yidan Prize, welcomed guests from around the world, emphasizing that ideas can spark change. He said, "These visionary educators with us today firmly believe in the transformative power of ideas. Their collective vision leads people to understand that all students can and must succeed. They challenge us to reconceive what good classrooms and good teaching practices look like. They lead us to the conclusion that good education can be made available to everyone. Their actions are continuously reshaping education, further solidifying their commitment to this belief."

Joe Colombano, Head, Office of the UN Resident Coordinator in China, opened with a keynote on the need for renewed investment and innovation in education. He reflected on the concept of what education quality means today and proposed thoughtful questions to set the stage for the day’s discussions. He emphasized that education must keep pace with the changing needs of the economy and underscored the broader goals of education beyond pure employment — as a means for all learners to reach their full potential. Colombano noted that quality education is much more than one of the Sustainable Development Goals (SDGs), it is also the catalyst to achieve all 17 SDGs.

On the first panel, education experts from The University of Hong Kong joined Professor Michelene (Micki) Chi, 2023 Yidan Prize for Education Research Laureate, Michelene (Micki) Chi, Regents Professor & Dorothy Bray Endowed Professor of Science and Teaching, Mary Lou Fulton Teachers College, Arizona State University. They talked about Micki’s groundbreaking theory of cognitive engagement—called ICAP—which gives teachers a proven framework to facilitate quality engagement in the classroom, helping to improve teaching methods from kindergarten through to postsecondary level and beyond. Moderated by Dr Christopher Thomas, Director of Partnerships at Yidan Prize Foundation, the panelists spoke about how interactive, constructive and active learning activities develop students’ autonomy and encourage collaboration.

In the second panel, Dr Laura Savage, Executive Director, International Education Funders Group (IEFG), talked to leaders who are successfully galvanizing social change to ensure more students have access to the transformative power of education. Members of the Yidan Council of Luminaries, Dr Rukmini Banerji, Vicky Colbert, and Wendy Kopp each reflected on their common experience of catalyzing systems change by leveraging the influence of a shared mission and collective —and locally rooted—leadership. They talked about the importance of foundational learning, strong partnerships with government and civil society, and how everyone—from parents to university students—can become agents of change.

In the afternoon, the summit explored how innovative models of higher education can break down barriers to accessibility and affordability. 2023 Yidan Prize for Education Development Laureate, Shai Reshef, President and Founder, University of the People, talked to Professor Arthur Levine, President Emeritus of Teachers College, Columbia University, about how we can ensure higher education keeps pace with our changing global and digital knowledge economies. Shai talked about the importance of embracing the potential of open-source, online technology, so that every qualified student can have access to quality higher education.

In the last session of the day, 2020 Yidan Prize for Education Development Laureates Lucy Lake and Angeline Murimirwa joined Baela Raza Jamil, CEO, Idara-e-Taleem-o-Aagahi, and Ruth Kagia, Former Global Education Director, World Bank, to discuss radical inclusion in education. They talked about how putting the most marginalized and vulnerable at the heart of policymaking is the key to driving change in and through education. The panelists noted that radical inclusion is bold and unapologetic: every student must be educated and protected. Intersectionality and collaboration amongst policymakers and education researchers and practitioners are non-negotiable in this process.

Celebrating the 2023 Yidan Prize laureates

On 3 December, Professor Michelene Chi and Shai Reshef were formally awarded the 2023 Yidan Prize for Education Research and the 2023 Yidan Prize for Education Development respectively at the Yidan Prize Awards Ceremony. They were recognized for their extraordinary work in creating opportunities for learners to fulfill their potential. They join the Yidan Prize Foundation’s global community of education changemakers and the Yidan Council of Luminaries.

Nominate education changemakers for the 2024 Yidan Prize

The Yidan Prize is open for nominations until 31 March 2024. To learn more about the opportunity or to nominate changemakers, visit the Yidan Prize website: https://yidanprize.org/the-prize-and-nominations/nominations.


Professor Michelene Chi, 2023 Yidan Prize for Education Research Laureate opens the panel, ‘Rethinking how we teach based on how students learn: putting theory into practice’.

 


Shai Reshef, 2023 Yidan Prize Laureate for Education Development joined Professor Arthur Levine for a fireside chat: ‘Reimagining higher education: a new model for accessibility and affordability’.

 

ABOUT THE YIDAN PRIZE FOUNDATION

The Yidan Prize Foundation is a global philanthropic foundation, with a mission of creating a better world through education. Through its prize and network of innovators, the Yidan Prize Foundation supports ideas and practices in education—specifically, ones with the power to positively change lives and society.

The Yidan Prize is an inclusive education accolade that recognizes individuals or teams who have contributed significantly to the theory and practice of education.

https://yidanprize.org 

Source : Reimagining education: 2023 Yidan Prize Summit explores innovative ideas that spark change

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Arctech Stands Out as the Sole Solar Tracking & Racking Solution Company at First China International Supply Chain Expo

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BEIJING, Dec. 5, 2023 /PRNewswire/ — Arctech, the global leader in solar mounting and tracking solutions, proudly represented the solar tracking & racking industry as the exclusive participant at the inaugural China International Supply Chain Expo. The event hosted 515 companies and organizations from 55 countries and regions.

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Arctech seized the opportunity to showcase its innovations at the Clean Energy Exhibition Zone during the expo. The company engaged in discussions with both domestic and international clients and partners, highlighting its commitment to advancing industry collaboration and ensuring stable growth. Notably, Mr. Song Hailiang, Board Chairman and Executive Director of China Energy Engineering Group Co. Ltd (CEEC), the official expo partner, visited Arctech’s booth for in-depth discussions with Mr. Cai Hao, Chairman of Arctech.

Arctech has collaborated with China Energy Engineering Group Co. Ltd on landmark projects, including the Saudi ASB2 and Uzbekistan Bukhara and Qarshi projects. This collaboration reflects Arctech’s commitment to strengthening international partnerships in energy projects.

Arctech has strategically positioned itself in over 40 countries, collaborating on 1500+ projects with a delivery capacity exceeding 55GW. The company is dedicated to supporting the sustainable development of the entire clean energy industry chain.

Adhering to the philosophy of "technology empowerment, leading industrial development," Arctech allocated around 186 million U.S. dollars, towards research and development in 2022. With a 200+ member strong R&D team, the company stands as the exclusive photovoltaic enterprise equipped with a wind tunnel laboratory, facilitating distinctive innovative solutions.

Arctech, boasting an annual production capacity of 30GW, has strategically extended its supply chain to multiple countries, encompassing China, the United States, Saudi Arabia, India, and Brazil. The company has established 4 major service centers and 17 branch offices globally, ensuring localized support, 24-hour response, and resident services for the full lifecycle operation of projects.

As a leading enterprise in the tracker industry, Arctech remains committed to playing a pivotal role in collaboration with partners along the entire industry and supply chains. The company aims to advance its global strategic cooperation, contributing to the construction of a sustainable energy system worldwide.

Source : Arctech Stands Out as the Sole Solar Tracking & Racking Solution Company at First China International Supply Chain Expo

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The Westin Surabaya Brings Mini Cooper to Debut for Immersive Stay and Tour Experience

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The newest collaboration from The Westin Surabaya with Plaza Mini Indonesia to bring Mini Cooper as an immersive guest experience.

SURABAYA, Indonesia, Dec. 5, 2023 /PRNewswire/ — The Westin Surabaya ends the year of 2023 with a premium collaboration to provide an immersive stay and tour experience. Collaborating with Plaza Mini Indonesia, The Westin Surabaya unveils Mini Cooper cars as the icon of this year’s Christmas decoration and as a shuttle car for their guests.


The newest collaboration from The Westin Surabaya with Plaza Mini Indonesia to bring Mini Cooper as an immersive guest experience.

"December is the time when our hotel filled with the joy of the families coming from around the world, and they come to Surabaya to see the joy this city has to offer. Therefore, we are thrilled to see this collaboration come to life as two premium brands come together, giving these families a unique and unforgettable experience," stated Tessa Zelyana, Complex Marcomm Manager.

Elevate Your Stay with a One-of-a-Kind ‘Surabaya Mini Tour’

As a desire to curate compelling experiences that elevate guest journey, The Westin Surabaya offers ‘Elevate Your Stay’ package, which is a dedicated room offer for premium rooms such as club and suite only. The package suits the guest needs who prefers enhanced benefits such as larger rooms and exclusive access to Westin Club Lounge. For the special ‘Elevate Your Stay with Mini Cooper’ edition will be exclusively entitled for Executive Suite and Grand Suite rooms. In this edition, guests get an additional benefit of ‘Surabaya Mini Tour’, which is a city tour with curated itinerary to choose. Tessa explains, "We provide three tour categories, Heritage, City-Center, and #DiSurabayaBarat tour. Each comes with two options of well-known landmark and culinary spots – perfect for guests to see glimpses of Surabaya under a two-hour trip. No worries, guests can just sit and enjoy the trip in the Mini Cooper shuttle car, because we also provide a dedicated driver to take them around."

Mini Cooper as Glimmering Christmas Decoration Icon

Aside being a shuttle car, another unit of Mini Cooper is displayed as main hotel decoration at the lobby porte cochere. The car is the new Mini 3 Door Electric with the color of Chili Red, and it stands beside the big red Christmas tree. "As the Christmas is approaching soon, we want to create festive ambiance popped up brightly since the guests’ first journey, which is at the lobby. Guests and visitors are welcomed to take photos with the décor to save festive memories this year."

To book ‘Elevate Your Stay with Mini Cooper’, visit www.westinsurabaya.com.

Contact: 
Tessa Hidayat
[email protected] 

Source : The Westin Surabaya Brings Mini Cooper to Debut for Immersive Stay and Tour Experience

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Dar Group – one of the world's largest privately-owned architecture, engineering, and consulting groups – becomes Sidara

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DUBAI, UAE and LONDON, Dec. 5, 2023 /PRNewswire/ — Dar Group – a global group of industry-leading firms with over 19,000 employees and an annual turnover in excess of $2.5 billion – today becomes Sidara. The group specializes in complex assets and is home to some of the most impactful firms in the built environment, including Dar Al-Handasah, Perkins&Will, Currie & Brown, T.Y.Lin, and Penspen.

For fifteen consecutive years, the group has featured among the top ten international design consultancies, according to Engineering News Record (ENR) rankings.

The new brand has been developed through strategic consultation with both clients and talent. With clients across the industry suggesting that the market’s focus on consolidation and scale has resulted in greater need for more specialist expertise, Sidara continues to emphasize each firm’s unique capability set, while also providing a greater framework for more impactful collective action on complex and multidisciplinary projects.

Each firm within the group will continue to operate independently under its own leadership – providing clients with the same leading specialist technical expertise that has defined the firms for decades.

However, with a greater framework for collaboration and innovation, the new Sidara brand combines the expertise, insights, and capabilities of each of these unique firms, making it easier for clients to access the comprehensive solutions and leading technical excellence they require for their most ambitious projects.

Sidara firms have worked on some of the world’s greatest and most recognizable projects in mobility, healthcare, aviation, energy, science and technology, and urban development.

And as an advocate for change, Sidara will focus on driving innovation and measurable impact in livability, sustainability, and breakthrough digital solutions.

Unveiling the Sidara brand for the very first time at COP28, Talal Shair, Sidara Chairman and Chief Executive Officer, commented:

"We embarked on a mission to better understand what the future holds for our industries and the built environment. We asked clients and talent across multiple continents what they feel our industry must do to truly shape a better world.

"The message was loud and clear – now is the time to think differently. What is needed is a true advocate for change – somebody to create breakthrough solutions and go above and beyond to implement them with the help of the brightest minds out there.

"Inspired by this vision, Dar Group is becoming Sidara. Together, firms will be able to better help our clients respond to unprecedented change in our world. Through increased collaboration, we can now provide access to a greater depth of expertise. Our firms – each with their own specialisms, identity and culture – can be the advocate for change that our industry needs."

The new flagship Sidara brand was inspired by the cedar tree, renowned worldwide for its strength and resilience. In various languages across the world, Sidara evokes concepts such as ‘a collection of stars,’ referencing our collaborative of firms, as well as a ‘force for good,’ which is at the heart of what the Sidara network strives and aspires to become.

For more information please visit: www.sidaracollaborative.com 

For media enquiries, please contact:

[email protected] or call Jordan Mullan (+44) 7703585343

Source : Dar Group – one of the world's largest privately-owned architecture, engineering, and consulting groups – becomes Sidara

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imo Partners with The Game Awards 2023 for Worldwide Live-Streaming

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LONDON, Dec. 5, 2023 /PRNewswire/ — Popular instant messaging app, imo, has collaborated with The Game Awards (TGA) to become its Global Distribution Partner. This partnership will allow imo to broadcast the 2023 ceremony in Los Angeles worldwide on December 8, 2023, at 12:30 am GMT.

The Game Awards is an annual award event that honours the achievements in the video game industry. It brings together game players, developers, and notable popular culture icons to celebrate and showcase gaming as a challenging, immersive, and inspiring art form. This year, an advisory board of top game publishers and platforms will guide the event, which 5,000 special guests and industry insiders will attend.

Past TGA ceremonies have featured famous faces like Gal Gadot, Christopher Nolan, Keanu Reeves, Vin Diesel, Al Pacino, Jason Schwartzman, Jack Black, Margot Robbie, and Tom Holland. This year, Game of the Year nominees are Alan Wake 2, Baldur’s Gate 3, Marvel’s Spider-Man 2, Resident Evil 4, Super Mario Bros. Wonder, and The Legend of Zelda: Tears of the Kingdom.

imo users can access the live stream by clicking a dedicated banner in the ‘Story’ section on the homepage or the Voice Room. They will enjoy an immersive 3-hour broadcast of the prestigious ceremony. "We feel honoured to be The Game Awards’ Global Distribution Partner and bring this exciting event to our community. We will continue to enhance our services and bring new and exciting features to our community," said Mehran Kabir, Business Director of imo.

"We aim to reach more audiences, so we’re thrilled to welcome imo users," said Geoff Keighley, The Game Awards CEO and Host. He added, "We want people to see gaming as an inspiring, immersive, and challenging form of entertainment."

Platforms like Facebook, YouTube, and Instagram have also signed to distribute The Game Awards 2023 globally.

Know more about this event at https://imo.im/blog/imo-partners-with-The-Game-Awards-2023-for-worldwide-live-streaming-en?lang=en&force=true.

Download imo for free at https://imo.im/

About imo

imo is a global instant communication platform aiming to provide the most convenient, interactive, and fun way for people to connect. Through accessible audio and video communication services, imo connects over 200 million users in 62 languages across more than 170 countries and regions around the world. imo has been empowering people with the ability to connect over miles and boundaries between them.

Source : imo Partners with The Game Awards 2023 for Worldwide Live-Streaming

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Global Times: Barrier-free cinemas, streaming apps, bookstores increase access to various TV dramas, movies in China

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BEIJING, Dec. 5, 2023 /PRNewswire/ — With the huge roar of the engine, a giant PLA Air Force fighter jet slices through the sky over a field in an upward maneuver to drive away foreign aircrafts during a combat patrol. For visually impaired Gen-Zer Shen Ke, a young man in his 20s, this experience of viewing Chinese movie Born to Fly(2023) is unlike any other, thanks to it being specially transformed into an accessible version with comprehensive audio descriptions for visually impaired audiences.

"What a thrilling movie!" exclaimed Shen, who was deeply moved by the patriotic movie, the plot of which revolves around the birth of the J-20, China’s most advanced domestically built fighter jet.

The narrator’s voice that transforms screen action into vivid descriptions has allowed thousands of visually impaired people in China to access the country’s various cultural products from TV series to movies. 

From its very first production Pegasus (2019) to the movie Be Somebody(2021), followed by Born to Fly, Shanghai PMF Pictures "has made accessible versions for all its productions for visually impaired audiences to enjoy sitting in the cinemas," Li Wenwen, its CEO, told the Global Times. 

United in action

The company later partnered with China’s streaming sites like Youku to produce accessible versions online to "ensure those who are unable to access movie theaters can also enjoy films."

"Although it increases production costs, it is worthwhile as it is something meaningful to do," she noted. 

December 3 marked the 32nd International Day of Persons with Disabilities (IDPD) and this year’s theme was "United in action to rescue and achieve the Sustainable Development Goals for, with, and by persons with disabilities." According to statistics, there are about 17 million visually impaired people in China. 

With the country’s rapid development, their spiritual and cultural needs are increasingly valued by the whole society. More and more accessible facilities like barrier-free cinemas, streaming apps, and bookstores are building bridges for them to share in the cultural heritage of the country.

Especially after the Marrakesh Treaty to Facilitate Access to Published Works for Persons Who Are Blind, Visually Impaired, or Otherwise Print Disabled, took effect in China on May 5, 2022, relevant institutions and companies have created an increasingly rich range of accessible film and television works to meet the needs of the visually impaired.

Youku launched the First Accessible Screening Festival on December 2, which allows free and easy access to a selection of over 2,000 of the latest TV show episodes and films.

These barrier-free films and TV shows not only "reach more visually impaired people in cinemas, communities, and campus, but also are appreciated through barrier-free streaming app by an even wider audience," said Wu Qian, COO of Youku. 

The app has internal adaptations for blind users as every control and element is adapted to meet users’ needs, which makes it one of the most used apps by those like Shen. "The content is also specially converted to meet our needs," said Shen. 

After verifications on the official website of the China Disabled Persons’ Federation, the visually impaired users can enjoy all the cultural contents on the site from movies and theater works to audios, according to Chen Yanling, head of the program at Youku. 

As the volume of accessible film and television works increases, the forms and themes are also becoming more diverse. 

"I used to ‘watch’ films, but most of them were outdated movies that I had watched many times. New films and TV works have provided us with more opportunities to share and communicate with friends and family, allowing us to be better involved into today’s society," said Dong Yuru, a Beijing woman in her 30s who is visually impaired. 

Being an indispensable part of creating a sense of normalcy in the lives of individuals living with disabilities, barrier-free screen works, in fact, made their China debut one decade ago.

In 2005, a small screening room in the heart of Beijing served as a film screening venue for visually impaired moviegoers, and has been doing so for decades. In 2017, the Communication University of China (CUC) initiated a more formal project called the Guangming Cinema (Light Cinema).

"Accessible movies" are different from ordinary audio clips. They mainly break down the scenes of the movie and use language specially geared toward visually impaired audiences to facilitate better understanding of the action, visuals, and emotional elements portrayed on screen, helping them appreciate the movie. To transform a movie into an "accessible version," it requires multiple steps and different forms of cooperative work, and the Guangming Cinema is on its way to perfecting the process.

"The demand for accessible movies by people living with disabilities is increasing day by day," said Fu Haizheng, manager of the Light Cinema project and associate dean of the Institute of Accessible Information and Communication at CUC.

The group of more than 500 people provides audio descriptions for a variety of films, including Doraemon, Coco, and the Chinese red revolutionary films 1921 and Wolf Warrior 2. Gehua, a cable business, then makes the descriptions available online to over its 200 million subscribers and hosts in-theater movie screenings. 

The Guangming Cinema is now based in a modest recording studio inside CUC, which is a production center for hundreds of movie audio descriptions specially made for theaters across China that serve the visually impaired.

Nearly 600 accessible movies have been completed by the project.

"And our next goal is for these audio descriptions of films to be available at the same time as their main cinema release, so that people with visual impairments can walk into the cinema with their family and friends to cry and laugh together, and even more importantly, ‘enter the society’ by freely participating in its social and cultural life," Fu noted.

Challenges remain not only due to the copyright concerns as few production companies are willing to take part in the barrier-free version, but also because of the long production process and high narrative standards. 

It is necessary to consider the richness of film genres as well as the viewing preferences of the visually impaired when selecting films, according to Chen of Youku. Even the descriptive words used are also carefully selected. 

For example, the use of words such as "colorful" and "extremely bright" is avoided. "First of all, visually impaired people may not be able to form pictures in their imagination; second, they may feel uncomfortable," Chen said. 

Film and television works are the art of telling stories using visual mediums. Different people have different understandings of the same picture. In the production process, the biggest challenge lies in how to use language and scripts to create relatively complete and aesthetically pleasing mental imagery for the visually impaired.

A lot of effort goes into writing scripts. They need to be mindful of how many seconds they have to describe something, and they have to make decisions about what the most important things to describe are. With limited time, they can’t describe everything.

"In using visually descriptive language, their psychological vision can correspond to real things, and they are not far away from really ‘seeing’ things," said Chen. "More importantly, descriptions can’t be given coldly, which not only describes what is seen on screen, but also conveys emotions, thoughts, and culture that the director really wants to express."

Source : Global Times: Barrier-free cinemas, streaming apps, bookstores increase access to various TV dramas, movies in China

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