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Japan’s National Football League Urawa Red Diamonds Collaborates with Minkabu for NFT Launch, Powered by THXNET.’s Blockchain Infrastructure

Japan’s National Football League Urawa Red Diamonds Collaborates with Minkabu for NFT Launch, Powered by THXNET.'s Blockchain Infrastructure

TOKYO, JAPAN – Media OutReach – 4 December 2023 – Urawa Red Diamonds (Urawa Reds), a leading football club in the Japan League, has announced a landmark venture into the digital asset space through a collaboration with Minkabu, leveraging the advanced blockchain technology provided by THXNET. This initiative represents a significant stride in integrating innovative digital solutions in sports.

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Minkabu, renowned for its financial information media services for investors, has taken a pioneering step by partnering with Urawa Reds to launch a unique Non-Fungible Token (NFT) collection. This venture is facilitated by the Minkabu wallet, a central element in the ecosystem powered by THXNET.

THXNET., a cutting-edge blockchain hybrid infrastructure, provides comprehensive Layer 0 (L0) and Layer 1 (L1) support and blockchain solutions. This robust infrastructure is instrumental in enabling Minkabu wallet to launch the Urawa Reds NFT collection on the THXNET.’s blockchain, setting a new standard in the intersection of sports and technology.

A notable feature of this NFT initiative is its accessibility. Japanese football fans and prospective buyers can purchase these NFTs without the need for a traditional crypto asset wallet, thanks to the infrastructure provided by THXNET. within the Minkabu wallet. This approach is designed to make NFTs more accessible to a wider audience, thus expanding the reach of digital collectibles in the sports community.

Minkabu’s entry into the NFT market is backed by a strong belief in the sector’s potential for exponential growth. The company foresees a fourfold increase in the market size within a year and is actively seeking to expand its alliance network to foster this growth.

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Minkabu is set to revolutionize fan engagement for Urawa Reds through the introduction of a bespoke NFT platform, harnessing the power of blockchain technology, offering exclusive digital content, including rare memorial videos, audio clips, and photographs, each accompanied by a digital certificate. These unique items will be available in limited quantities, creating an exclusive experience for Urawa Reds fans within a dedicated community.

The innovation does not stop there. These NFTs are designed to be easily accessible, purchasable without the need for a cryptocurrency wallet. This feature not only simplifies the acquisition process but also provides fans with a novel way to support their favorite players while holding these digital assets as a form of asset value.

In an exciting development, Minkabu is also integrating this technology with retail experiences. A new function is in the works that will connect online shop products and in-store goods. Customers purchasing specific products will have the opportunity to obtain an NFT card through a QR code, seamlessly blending the physical and digital worlds.

Leveraging Minkabu’s expertise in AI and blockchain technology through THXNET.’s infrastructure, this initiative marks the beginning of an expansive journey into various sectors, starting with sports. Minkabu is committed to providing innovative NFT products that redefine the way fans interact with their beloved sports teams.

This collaboration between Urawa Reds, Minkabu, and THXNET. demonstrates a shared vision for innovation in sports engagement and a commitment to pioneering the integration of blockchain technology in football.

For more info on THXNET., please visit website and socials at:
Website: https://thxnet.org/
Twitter: https://twitter.com/THXNET_WEB3aaS
LinkedIn: https://www.linkedin.com/company/THXLAB/

Hashtag: #THXNET

The issuer is solely responsible for the content of this announcement.

About Urawa Reds

Urawa Red Diamonds, commonly referred to as Urawa Reds, and formerly known as Mitsubishi Urawa Football Club from April 1992 to January 1996, is a professional football team located in Saitama, within the Greater Tokyo Area of Japan. Competing in the J1 League, the highest level of football in the nation, the club holds a significant presence in Japanese football.

About Minkabu

The company oversees prominent media platforms in Japan, including “MINKABU,” an asset-building information outlet, and “Kabutan,” a dedicated stock information source. These channels offer a wide range of financial information, encompassing cryptocurrency, forex, commodity futures, mutual funds, insurance, real estate, and stocks. Additionally, the company delivers innovative solutions to financial institutions by leveraging user-generated content and AI-driven big data analysis for instant content generation.

About THXNET.

At THXNEX, we pride ourselves on being at the forefront of Web3 technology, offering a comprehensive suite of services tailored to meet the demands of the modern digital landscape. Our core proposition revolves around the concept of Web3-as-a-Service (Web3aaS), embodying the next evolution in online experiences. Central to our offering is a dedicated Layer 1 (L1) infrastructure, meticulously facilitated by the robust THXNET Layer 0 (L0) Rootchain. This foundation is powered by the cutting-edge Substrate framework, fine-tuned to perfection by the experts at THXLAB.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

AIIB, FONPLATA to Explore Energy Transition Cofinancing Opportunities in Asia, Latin America and Beyond

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DUBAI, UAE, Dec. 4, 2023 /PRNewswire/ — The Asian Infrastructure Investment Bank (AIIB) has signed a Memorandum of Understanding with FONPLATA Development Bank (FONPLATA) to strengthen strategic collaboration and explore cofinancing opportunities in Asia, Latin America and beyond.

The agreement was forged on Dec. 2, 2023 during COP28 in Dubai. Signing the MOU were Sir Danny Alexander, AIIB Vice President of Policy and Strategy and Mariana Prado Noya, FONPLATA´s Executive Vice President. AIIB and FONPLATA commit to promote joint initiatives in sustainable infrastructure, energy transition and climate change, among others. The collaboration aligns with the goals of the Paris Agreement and the 2030 Agenda for Sustainable Development, which aim to create sustainable pathways for countries and multilateral institutions.

"The partnership reflects the shared commitment of AIIB and FONPLATA to enhance development cooperation," said Alexander of AIIB. "With common members in Latin America, we look forward to working together to identify common ways to support actions on tackling climate change, enhancing connectivity, and sharing knowledge and experiences."

"We are grateful for AIIB’s confidence in FONPLATA to enter into this partnership, which will enable us to identify cofinancing opportunities for infrastructure, trade, connectivity and climate projects. This joint cooperation will facilitate strategic, technical and operational exchanges between the two banks, bringing the two regions closer together," said Prado of FONPLATA.

ABOUT AIIB

The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank whose mission is financing the Infrastructure for Tomorrow—infrastructure with sustainability at its core. We began operations in Beijing in January 2016 and have since grown to 109 approved members worldwide. We are capitalized at USD100 billion and Triple-A-rated by the major international credit rating agencies. Collaborating with partners, AIIB meets clients’ needs by unlocking new capital and investing in infrastructure that is green, technology-enabled and promotes regional connectivity.

ABOUT FONPLATA

FONPLATA is a Development Bank made up of five countries: Argentina, Bolivia, Brazil, Paraguay and Uruguay. Its main goal is to support the integration of the member countries to achieve a harmonic and inclusive development, through credit operations and non-reimbursable government resources. FONPLATA aims at reducing socioeconomic disparities and favoring the complementarity and synergy of efforts of national development organizations and other development agencies through the implementation of small- and medium-sized projects in specific geographic areas.

Source : AIIB, FONPLATA to Explore Energy Transition Cofinancing Opportunities in Asia, Latin America and Beyond

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Vestas wins 46 MW order in Japan

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SEOUL, South Korea, Dec. 4, 2023 /PRNewswire/ — Vestas has secured a 46 MW repowering order with Eurus Energy Holdings Corporation for Eurus Kamaishi Wind Farm in Iwate prefecture, Japan. The order includes supply and supervision of installation of 11 units of V117-4.2 MW wind turbines.

Vestas will also deliver a multi-year Active Output Management 4000 (AOM 4000) service for the wind farm, providing an energy-based availability guarantee to ensure optimised performance and long-term business case certainty for the customer.

"We are pleased to partner with Eurus Energy Holdings Corporation again and to provide our wind energy solutions for the project. We remain committed to contributing to Japan’s carbon neutrality goal, through our industry-leading wind energy solutions and strong partnership with our customers", said Purvin Patel, Vestas Asia Pacific President.

Delivery of the turbines is planned to begin in the first quarter of 2025, with commissioning scheduled in 2026.

For media inquiries, please contact:
Megumi Sakuma
Marketing & Communications Manager, Japan
Vestas Japan Co., Ltd.
[email protected]
Tel:  +81 90 6723 5325

About Vestas

Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service onshore and offshore wind turbines across the globe, and with more than 173 GW of wind turbines in 88 countries, we have installed more wind power than anyone else. Through our industry-leading smart data capabilities and unparalleled more than 151 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions. Together with our customers, Vestas’ more than 29,000 employees are bringing the world sustainable energy solutions to power a bright future.

For updated Vestas photographs and videos, please visit our media images page on:
https://www.vestas.com/en/media/images.

We invite you to learn more about Vestas by visiting our website at www.vestas.com following us on our social media channels:

www.twitter.com/vestas www.linkedin.com/company/vestas  www.facebook.com/vestas  www.instagram.com/vestas  www.youtube.com/vestas 

About Eurus Energy Holdings Corporation

Eurus Energy Holdings Corporation operates from its headquarters in Japan. Its development activities are managed through its worldwide locations in Japan (Eurus Energy Holdings Corporation), the United States (Eurus Energy America) and Europe (Eurus Energy Europe). Eurus Energy Holdings recognized the potential of wind energy ahead of many other players. It is the largest wind power developer in Japan and is one of the world leaders in the field

For more information, please visit: https://www.eurus-energy.com/en/

Source : Vestas wins 46 MW order in Japan

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

China-ASEAN: Embracing A Safe and Shared Future

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BEIJING, Dec. 4, 2023 /PRNewswire/ — China and ASEAN just celebrated the second anniversary of their comprehensive strategic partnership. Chinese president Xi Jinping said in 2021 that China was, is, and will always be ASEAN’s good neighbor, good friend and good partner. During CGTN’s special program "China and ASEAN: Embracing A Safe and Shared Future" we spoke to guests from ten ASEAN countries to unpack what can be accomplished when nations take China and ASEAN’s example and lay down their arms and develop together. This program is jointly produced with Myanmar International Television, Thailand’s Star Siam Daily and Malaysia’s Sin Chew Daily.

The Global Development Initiative, the Global Security Initiative and the Global Civilization Initiative all resonate with Southeast Asia. Sovinda Po, director of the Southeast Asian Studies Center at Royal University of Phnom Penh, Cambodia, says that the "three major initiatives" for global security and development proposed by Chinese leaders have future significance. The Global Security Initiative will help Asian countries understand the world more clearly and jointly build a peaceful, stable and prosperous future.

Nowhere is China-ASEAN cooperation more visible than in infrastructure. Ibrahim Kholilul Rohman, Senior Research Associate at Indonesia Financial Group Progress, says that the Jakarta-Bandung Railway not only helps economic and trade development, but also helps the livelihood of people along the route. He adds, "The Railway not only speeds up transportation of goods but can be a lifeline in the event of natural disasters." China is also involved in green infrastructure and renewable power generation throughout ASEAN.

Cultural connectivity and exchanges prompt ASEAN regional development. Nina Saiful, who is from Brunei and founded the SEA Association at Peking University, believes that the civilizations of China and ASEAN countries have the same origin. There are common points in historical values. Zhang Li, director of the Global Innovation Center at Siam University in Thailand, believes that mutual connectivity lies in cultural connectivity, and the concept of "peace" in Chinese culture is crucial in today’s higher education. As an educator, we should shape young people’s worldview and values on the basis of peace, and contribute to regional peaceful development. 

China stands ready to work with ASEAN to grasp the overriding trend, remove interference, share opportunities and promote shared prosperity.  China and ASEAN will make new strides toward building a closer China-ASEAN community with a safe and shared future.

Source : China-ASEAN: Embracing A Safe and Shared Future

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

FBS Wins Best Client Support Asia and Two More Accolades in World Business Outlook Awards 2023

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KUALA LUMPUR, Malaysia, Dec. 4, 2023 /PRNewswire/ — FBS,  a global broker, has solidified its leading position in the realm of financial and trading services, being awarded the Best Client Support Asia, Best Introducing Broker Program Global, and Best Forex Broker Africa by World Business Outlook. These achievements recognize FBS for its quality services and long-term commitment to providing people worldwide with swift access to financial markets.

To prove its excellence, FBS had to withstand three rounds of careful jury evaluations and showcase its competitive offerings and unique value propositions. As a result, the World Business Outlook award committed has granted FBS mastery trophies in three categories:

1.  Best Client Support Asia 2023: FBS provides round-the-clock client support in local languages, including Thai, Tagalog, Bahasa, etc.. The brand also engages with its audiences on popular channels and social media platforms and aims to proactively react to clients’ inquiries – in less than a minute.

2.  Best Introducing Broker Global 2023: This award acknowledges FBS’s Introducing Broker (IB) Program as the finest globally. FBS’s IBs get favorable partner conditions, including high commissions reaching 43 percent of spread and the brand’s support on every stage of partner development.

3.  Best Forex Broker Africa 2023: Competitive offerings and transparent trading conditions – ranging from high leverages up to 1:3000 and fast order execution in under 0.01 to free VPS and zero hidden fees – have earned FBS another well-deserved award of a top-tier Forex services provider.

In celebrating a new successful milestone in the FBS history and sharing thoughts on the awards, Eugene Kalugin, FBS Global Business Efficiency Head, commented, "We are thrilled to be recognized as the best across IB programs globally and Forex brokers in Africa, as well as marked for our exceptional client support in Asia. These awards from World Business Outlook are a testament to our hard work that recognizes our dedication to providing a smooth trading experience for more than 27 million of our traders worldwide."

According to Shashank M, CEO at World Business Outlook, "There are many online trading companies with the best tools, features and training programs for their clients. However, by providing the best customer support in local languages, ensuring transparency in their business operations, and focusing on favorable partnerships have ensured that FBS gets three of the most reputed awards. World Business Outlook feels proud in honoring FBS with the Best Introducing Broker Global 2023, Best Client Support Asia 2023 and Best Forex Broker Africa 2023 Awards in their annual edition awards held at Marriott Marquis, Queen’s Park on November 25, 2023."

About FBS

FBS is a licensed global broker with over 14 years of experience and more than 75 international awards. FBS is steadily developing as one of the market’s most trusted brokers, with its traders numbering more than 27,000,000 and its partners exceeding 500,000 around the globe. The annual trading volume of FBS clients is over $8.9 trillion. FBS is also the Official Partner of Leicester City Football Club.

Source : FBS Wins Best Client Support Asia and Two More Accolades in World Business Outlook Awards 2023

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

ZJLD Group been Included in the FTSE Global Equity Index Series

ZJLD Group been Included in the FTSE Global Equity Index Series

HONG KONG SAR – Media OutReach – 4 December 2023 – ZJLD Group Inc. (“ZJLD” or the “Company”, together with the Company’s subsidiaries, collectively the “Group”; SEHK stock code: 06979. HK), the fourth largest private-owned baijiu enterprise in China, is pleased to announce its inclusion in the FTSE Global Equity Index Series (GEIS), of them four indices are FTSE All World Index, FTSE Global All Cap Index, FTSE Global Total Cap Index, and FTSE Global Large Cap Index with effective from 18 December 2023 (i.e. after market close on Friday, 15 December).

FTSE Russell is a wholly-owned subsidiary of the London Stock Exchange Group (“LSEG”) that provides stock market indices and related data services. As one of the leaders in the global index industry, FTSE Russell provides innovative benchmarking, analytics and data solutions to investors worldwide. Its thousands of indices are used to measure and benchmark various asset classes across more than 70 countries and regions, covering approximately 98% of investable markets globally, with around US$20 trillion in assets benchmarked to FTSE Russell indices.

In addition, ZJLD Group was included in the Hang Seng Composite and nine other indexes on September 4 of this year and officially accessed the “Hong Kong Stock Connect”. The inclusion into the FTSE Russell GEIS reflects the international capital market’s recognition of the Group’s future development potential and long-term investment value. It is expected to bring more potential incremental capital inflows and enhance liquidity. Moreover, the endorsement of internationally authoritative indices will help boost brand awareness and attract the attention of global capital, thereby facilitating the realisation of long-term investment value.

Wind, a top-tier financial information service provider in Mainland China, has recently awarded the Group an ESG “AA” rating. Ranking fourth among 61 companies in the beverage industry and first among baijiu companies, ZJLD’s series of practices from the three dimensions of environmental, social, and governance have been well acknowledged by authoritative institutions. In the future, the Group will continue to uphold the principles of sustainable development, continuously improve its ESG project governance capabilities and risk management, strengthen information disclosure related to ESG and social responsibility, and increase investor confidence in the Group’s potential for sustainable development.

Hashtag: #ZJLD

The issuer is solely responsible for the content of this announcement.

About ZJLD Group Inc

Zhenjiu was established in 1975 in Zunyi, Guizhou, China’s prime production area of sauce-aroma baijiu. In 1988, it was honored with the Silver Award of the National Quality Award at the 5th National Wine Appreciation Conference. It is one of the “Three Great Sauce Flavor Brands in Guizhou”, along with Moutai and Xijiu. In the same year, it was admitted by the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau to become one of the four baijiu brands served at China’s national banquets.

ZJLD Group Inc. is a leading baijiu group in China devoted to offering baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma, with sauce-aroma being its core. In terms of revenue in 2022, the Company was deemed the fourth-largest private baijiu company in China, according to Frost & Sullivan statistics. The Company operates four major baijiu brands in China, including Zhenjiu and Lidu, and two leading regional names, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic recipes and classical flavours. It strives to develop a wide variety of aromatic and mellow baijiu products to meet the diverse preferences of consumers, seize broader market opportunities, and promote traditional Chinese baijiu culture.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Popilush Unveils New Outerwear Onesie Series: A Fusion of Comfort, Confidence, and Style

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Long Sleeve Shapewear Zip Front Jumpsuit

WILLIAMSBURG, Va., Dec. 4, 2023 /PRNewswire/ — Popilush, the dynamic and trend-setting shapewear brand, has launched a fresh series of outerwear onesies, meticulously designed to accommodate a variety of situations. The brand’s unwavering dedication to body positivity and comfortable confidence is beautifully mirrored in the design and functionality of these innovative new products.


Long Sleeve Shapewear Zip Front Jumpsuit

"At Popilush, we believe in celebrating all body types and empowering women to feel confident and comfortable in their own skin," said Eve DeMartin, Co-Founder of Popilush. "This new series of outerwear onesies underscores our dedication to our core values, showcasing our enhanced capabilities and potential to enrich the fashion wardrobes of many more women."

The new series introduces four distinctively designed onesies, each boasting unique attributes. These designs all share common features that enhance their appeal and functionality. They are crafted from high-stretch shapewear fabric, ensuring a comfortable fit that adapts to the body’s movements. Additionally, a double-layer mesh design is incorporated into each onesie, providing both comfort and a shaping effect. This combination of features makes these onesies versatile, making them an ideal choice for both athletic activities and everyday wear.

The integrated shaping mesh is expertly designed to sculpt the waistline effectively, enhancing the wearer’s natural silhouette. The unique chest support design offers superior coverage and support, ensuring comfort and confidence. The crotch area is lined with soft cotton, eliminating the need for additional underwear and providing added comfort. The design also incorporates a user-friendly, easy on-and-off feature, considering the practical needs of the wearer for convenience and ease of use.

Each onesie in the series has its own unique design elements.

The Long Sleeve Shapewear Zip Front Jumpsuit is designed with a unique double-layer fabric that significantly enhances the shoulder and neckline areas. This feature not only adds to the aesthetic appeal but also provides additional comfort. Moreover, it incorporates a three-dimensional body-shaping design that effectively creates a slimming effect. This innovative design not only flatters the figure but also promotes a more confident and stylish appearance. The jumpsuit is a perfect blend of fashion and functionality, offering a superior wearing experience.

The Square Neck Wide-Leg Long Sleeve Shapewear Jumpsuit is meticulously crafted from high-stretch shaping nylon fabric, designed to offer a perfect blend of comfort and flexibility. It features a snug fit at the top and a relaxed fit at the bottom, effectively camouflaging any undesired bulges while sculpting and enhancing the natural shape of the wearer’s legs.

With the unveiling of the new outerwear onesie series, Popilush continues to shape the way women express their confidence through fashion. The brand is dedicated to crafting designs that authentically reflect the strength and beauty of every woman. In addition to this, Popilush is set to further diversify its design offerings to meet an even wider range of customer needs, ensuring that every woman can find a style that aligns with her unique personality and lifestyle.

About Popilush

Popilush is an empowering, inviting, and fashion-forward shapewear line for women. Their mission is to highlight what women of all shapes and sizes love about their bodies and to promote comfortable confidence. Popilush gives all women the freedom and confidence to be themselves every single day with high-quality shapewear that comes in a diverse range of sizes and is exceptionally affordable for the high level of quality. While caring for its customers, the brand is also committed to caring for the environment. The brand uses rapidly biodegradable textiles for its clothing and uses less plastic when packaging them.

To learn more about Popilush and discover its modern shapewear products for women of every size and color, please visit www.popilush.com, or engage with the Popilush community on Instagram @popilush.


Square Neck Wide-Leg Long Sleeve Shapewear Jumpsuit

Source : Popilush Unveils New Outerwear Onesie Series: A Fusion of Comfort, Confidence, and Style

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

TECNO Launches "Don't Stop Rising" Campaign, Inspiring Filipino Youth to Reach New Heights

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Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.

MANILA, Philippines, Dec. 4, 2023 /PRNewswire/ — Innovative technology brand TECNO today launched its brand campaign "Don’t Stop Rising" in the Philippines, marked by the unveiling of its new brand manifesto video "Never Not Ready". With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves.

This campaign takes flight with a compelling and creative music manifesto"Never Not Ready", transcending traditional brand films. The video embodies the core spirit of contemporary Filipino youth – they do not wait for the perfect moment to be prepared; instead, they seize the opportunity to rise: A fashionista can discover creative ways to express herself on social media by using light from just a CD; a game lover never misses opportunities to enhance his gaming skills, even when waiting for coffee; a passerby can grab a basketball that comes to his feet, shoot and score; and a dancer can spontaneously choreograph and create captivating TikTok content anytime, anywhere.

The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: "We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life."

Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation’s development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.

The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte’s journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ’s story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, "In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter."

The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own "Don’t Stop Rising" stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.

In essence, the "Don’t Stop Rising" campaign serves as a living expression of the overarching brand ethos, encapsulated by the resolute commitment to "Stop at Nothing". It also aligns seamlessly with TECNO’s global endeavors, exemplified by the brand’s previous campaign – "Don’t Stop Exploring Life’s New Angles" – designed to inspire youth in India to unearth their true passions. Collectively, these initiatives manifest TECNO’s brand essence, transcending mere rhetoric to become a guiding force within local operations. TECNO stands not only as a provider of technological innovation but as a catalyst for substantial progress, and a pioneer of technologies that enable global youth to rise to their full potential.

Source : TECNO Launches "Don't Stop Rising" Campaign, Inspiring Filipino Youth to Reach New Heights

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network