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Visa study: 97% of Asia Pacific travellers opt to go cashless when travelling

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Only 31 percent of travellers brought cash to their destinations in 2023, down from 79 percent in 2020. Travellers are also spending more, with an average of $2,525 per trip – a significant jump from $1,708 in 2020

SINGAPORE, Nov. 30, 2023 /PRNewswire/ — Asia Pacific travellers prefer using credit, debit and prepaid cards as payment method when travelling, according to the latest findings from Visa’s latest Global Travel Intentions (GTI) study, underlining consumers’ growing reliance on digital payment methods.

The number of travellers bringing cash on their trips has also fallen by 60 percent post-pandemic, with only 31 percent of respondents bringing cash in 2023, as compared to 79 percent in 2020. Respondents cite reasons such as wide acceptance by merchants, travel security and good foreign exchange rates as drivers for overseas card usage.

"We are witnessing a significant shift in travellers’ behaviours and payment preferences post-pandemic, with many opting for safe, digital, and touch-free payment methods, " said Danielle Jin, Head of Marketing, Asia Pacific, Visa. "Our Global Travel Intentions study reaffirms the growing importance of digital payments in enhancing the overall travel experience, and how the travel ecosystem needs to help local businesses provide secure and contactless payment solutions that align with the preferences of today’s travellers."

Understanding evolving travel trends and consumer preferences

According to this year’s study, which surveyed more than 15,000 travellers across Asia Pacific, travellers are displaying several notable trends and behaviours:

Top destinations of choice: Japan secured the top spot among destinations that respondents travelled to the most, with 25 percent of respondents having visited the country this year, followed closely by Australia (18%) and Singapore (12%). Australia (16%), Japan (16%), and Mainland China (9%) topped the list for international business leisure, or ‘bleisure’, trips, where consumers combine leisure with business activities during their span of travel. Rising trip expenses:  Travellers are also spending more in 2023, with an average of $2,525 per trip – a significant jump from $1,708 in 2020. Motivations for travel: In addition, the survey highlighted that the main motivations for travel are relaxation (39%), followed by the desire to explore and learn something new (14%) and visiting family and friends (13%). Other motivators include shopping (8%) and going on an adventure (8%). Sustainability takes centerstage: 63 percent of respondents indicated an interest in sustainable travel, citing choosing sustainable accommodation, utilising energy efficient modes of transport and avoiding use of single-use plastics during their trips as ways to travel sustainably. Inspiration for future trips: When planning future trips, travellers draw inspiration from various sources, with advertising (49%) and word of mouth (48%) leading the way. Promotions (41%), social media (39%), and travel content (37%) are also significant triggers when picking a destination and choosing activities.

Unlocking new opportunities in travel with data

For the travel industry, navigating these shifting consumer trends will be a critical part of success. Visa’s close partnerships with many players in the travel ecosystem – from travel agencies to airlines, merchants, financial institutions, and government bodies – demonstrate that it is the organisations primed with data that can better engage their travelling customers at scale with personalised, high-impact experiences.

"Visa’s data capabilities and insights provide a holistic picture of the how, where, why and who pertaining to Asia Pacific travel trends, helping organisations attract and support travellers right from the moment they decide to travel," Jin continued. "To serve our partners better, we have also recently set up a Centre of Excellence for travel here in Asia Pacific, which is a team wholly dedicated to helping clients leverage data and maximise opportunities in the travel and cross-border payments space."

Visa’s payments data and in-house data science capabilities can help organisations plan ahead so they can maximise opportunities when travel surges. When combined with partners’ data such as airline seat capacity, Visa’s data insights can offer predictions for peaks in travel seasons for travel ecosystem players, which consists of merchants and retailers to banks, fintechs, and government bodies in the travel space. These institutions – big to small – can use Visa’s data insights to better support their customers’ demands and preferences during peak travel periods, and chart out travel deals and rewards for Visa cardholders right when they want it.

The Visa Global Travel Intentions Study 2023 was conducted by 4SIGHT Research & Analytics in April to June 2023 and surveyed 15,467 respondents across Australia, Hong Kong, India, Indonesia, Japan, Mainland China, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Spanning over a decade, the biennial GTI survey sheds light on travel and payment behaviours while capturing emerging trends in the travel landscape.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. 

Source : Visa study: 97% of Asia Pacific travellers opt to go cashless when travelling

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

HKTB Wins Inaugural IBTM Asia Pacific 2025

HKTB Wins Inaugural IBTM Asia Pacific 2025

Marks one of the world’s most established MICE trade shows’ first entry in APAC

HONG KONG SAR – Media OutReach – 30 November 2023 – The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM, the world’s leading Meetings, Incentives, Conventions and Exhibitions (MICE) event brand, to organise its inaugural MICE trade show IBTM Asia Pacific 2025, in Spring 2025 in Hong Kong.

IBTM World 2023, one of the world’s largest and leading MICE trade shows, is held in Barcelona, Spain. General Manager, MICE & Cruise, Regional Director, Europe of Hong Kong Tourism Board, Mr Kenneth Wong (right), and Vasyl Zhygalo, IBTM Portfolio Director (left), announce Hong Kong as the host of IBTM Asia Pacific 2025 at a press conference during the event.
IBTM World 2023, one of the world’s largest and leading MICE trade shows, is held in Barcelona, Spain. General Manager, MICE & Cruise, Regional Director, Europe of Hong Kong Tourism Board, Mr Kenneth Wong (right), and Vasyl Zhygalo, IBTM Portfolio Director (left), announce Hong Kong as the host of IBTM Asia Pacific 2025 at a press conference during the event.

The event is expected to attract more than 1,500 travel trade and MICE professionals from the Mainland, Southeast Asia, India, Japan, South Korea and other markets in the region, and long-haul markets. The event not only provides an ideal platform for Hong Kong, Mainland and overseas travel agents, hotels, MICE venues, attractions, airlines and other industry players to explore business opportunities, but also helps consolidate Hong Kong’s position as the World’s Meeting Place.

Dr Pang Yiu-kai, HKTB Chairman, said, “IBTM’s decision to host its inaugural flagship trade show for the Asia Pacific region in Hong Kong is a strong testament to Hong Kong’s international standing and its unique role as a super-connector of the Greater Bay Area (GBA) by the global MICE industry. The event will not only bring more than 1,500 high-yield visitors from the global travel trade and MICE industry to Hong Kong but will also generate positive word-of-mouth with their personal experience. This, in turn, will help bring more MICE events to Hong Kong, creating multiplier effect contributing to the city’s economy.”

Vasyl Zhygalo, IBTM Portfolio Director, agreed that Hong Kong is an international MICE hub, “Hong Kong comes with various competitive edges, such as its diverse choice of venues, convenient transport facilities and the provision of comprehensive professional support. Geographically, it is well positioned as a gateway between the world and the Mainland, especially cities in the GBA, which makes the city the ideal host of IBTM Asia Pacific. I am confident that this exhibition will help MICE trade members in different markets establish contacts with each other and explore opportunities in the region.”

Team Hong Kong celebrates the announcement of IBTM Asia Pacific 2025 at Hong Kong Stand with a lion dance performance.
Team Hong Kong celebrates the announcement of IBTM Asia Pacific 2025 at Hong Kong Stand with a lion dance performance.

Showcasing Hong Kong’s unique advantages with the trade and new growth opportunities

In order to bring this APAC flagship event to Hong Kong, the HKTB teamed up with the Travel Industry Council of Hong Kong, Hong Kong Hotels Association, Hong Kong Association of Amusement Parks and Attractions, and AsiaWorld-Expo to pitch to the organiser with Hong Kong’s latest tourism updates and growth momentum, showcasing the city’s unique edges with the strong support of the Mainland while being closely connected to the world, as well as the city’s potential in developing multi-destination tourism in GBA.

Hong Kong’s new infrastructural developments are also set to take business events to new heights. Excellent accessibility is enabled through state-of-the-art cross-boundary transport infrastructure including the Hong Kong-Zhuhai-Macao Bridge and the High-Speed Rail (HSR) (Hong Kong Section) that connects to 73 Mainland stations. Hong Kong International Airport (HKIA) is transforming from a city airport into an Airport City, including the development of SKYCITY and the Three-runway System (3RS). HKIA is capable in handling an annual passenger volume of 120 million when the 3RS operates in full. The developments will further strengthen Hong Kong as an international aviation hub and create a new landmark for Hong Kong.

With strong fundamentals, new growth opportunities coupled with novel tourism offerings and experiences, the HKTB will continue to bid for major MICE events for Hong Kong, adding impetus to the city’s MICE sector and taking the industry to a new height!

For more information, visit https://www.ibtmasiapacific.com/

Hashtag: #HKTB

The issuer is solely responsible for the content of this announcement.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

The inaugural Golden Panda Awards concluded successfully! See you again in 2025!

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CHENGDU, China, Nov. 30, 2023 /PRNewswire/ — On September 19th to 20th, a gathering of heavyweight guests took place in Chengdu, featuring a series of exciting events with a rigorous and professional award evaluation. The inaugural Golden Panda Awards, successfully held in Chengdu, presented to the world a grand international communication event with both global standards and distinctive Chinese characteristics, enriched with the charm of Sichuan. From Chengdu, the Golden Panda extends its reach to the world, while the world converges upon the hometown of the panda.

The Golden Panda Awards will continue to embrace inclusivity and openness, providing essential spiritual resources and cultural support for the construction of a shared human destiny. Together, we appreciate the beauty of diverse cultures, collaborate on the exchange and mutual learning of civilizations. In 2025, let’s meet again!

 

Source : The inaugural Golden Panda Awards concluded successfully! See you again in 2025!

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

JOYY Reports Third Quarter 2023 Results: Profitability Sustains, BIGO Regains Revenue Growth

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SINGAPORE, Nov. 30, 2023 /PRNewswire/ — JOYY Inc. (NASDAQ: YY) ("JOYY" or the "Company"), a global leading technology company, announced its unaudited financial results for the third quarter of 2023.

During the third quarter of 2023, JOYY’s total revenues rose 3.6% sequentially to US$567.1 million. The Company’s core business segment BIGO generated revenues of US$494.1 million, a sequential increase of 4.9% and a year-over-year increase of 2.2%, its first year-over-year top-line growth in six quarters. JOYY recorded net profit and non-GAAP net profit1 of US$72.9 million and US$81.2 million, with GAAP and non-GAAP net margins1 of 12.9% and 14.3%, respectively. The BIGO segment’s operating profit and non-GAAP operating profit1 reached US$68.5 million and US$81.9 million, and it further expanded its GAAP and non-GAAP operating profit margin1 to 13.9% and 16.6%, respectively. JOYY continued to generate positive operating cash flows, reaching US$72.9 million in the third quarter.

In addition, JOYY maintained its commitment to return value to shareholders, as it repurchased an additional US$43.5 million of its shares during the third quarter. In the first three quarters of 2023, JOYY had returned an aggregate amount of US$355.4 million to its shareholders through dividends and share buybacks.

Mr. David Xueling Li, Chairman and Chief Executive Officer of JOYY, commented, "Effective execution of our operational strategies to optimize users’ content and social experiences drove BIGO’s enhanced user engagement and monetization. At the group level, our global average mobile MAUs grew by 2.6% year over year to 276.8 million in the third quarter. Notably, Bigo Live’s MAUs maintained its strong growth trajectory, increasing by 14% year over year to 40.3 million. BIGO’s number of paying users experienced a steady increase of 6.6% year over year, with ARPPU (Average Revenue Per Paying User) also improving sequentially during the quarter. Moving forward, we remain committed to our long-term, targeted strategy to pursue high-quality growth. We will continue to explore ways to innovate across our products and operations, and drive the steady recovery of our global business with a continued focus on improving operating cash flows. We will further concentrate our resources on building our core strengths and global businesses that align with our long-term strategies, and effectively pursue growth opportunities."

Third Quarter 2023 Business Highlights

Bigo Live maintained its double-digit user growth momentum in the third quarter, with MAUs increasing by 14% year over year to 40.3 million. Growth was observed across several key regions, with year-over-year increases of 12.9% in Europe, 15.3% in the Middle East, and 14.4% in Southeast Asia and other emerging markets. Bigo Live also recorded sequential revenue growth. The Developed Countries Region, especially Europe and Eastern Pacific countries, outpaced other markets and generated high-single-digit sequential growth in revenue.

Bigo Live introduced a diverse range of high-quality and viral content during the third quarter. In the Middle East, Bigo Live premiered "The Acting Coach", an exclusive show in which Monther Rayahneh, a famous Jordanian actor, shared his personal insights into the art of acting. In Indonesia, Bigo Live debuted "Friends for Live", a collaborative mini-series featuring three Bigo Live streamers and some new local actors. The show was broadcast on a popular Indonesian video platform called Vidio, introducing Bigo Live’s streamers to new audiences. Bigo Live also launched a "Summer Vibe" campaign in the MENA region and teamed up with several local KOLs who have tens of millions of followers, significantly boosting user engagement and inspiring creativity. Bigo Live continued to encourage users to explore and participate in Family activities. The third quarter saw a steady increase in the size of Families, with a 5.1% sequential increase in DAUs and a 17.4% sequential increase in the number of contracted streamers in Families.

Bigo Live further refined its content recommendation algorithms and continued to incentivize BAR creators. It also started to develop a premium content pool on its BAR channel, covering popular genres such as K-pop, pets, and workout. In the third quarter, the number of users sharing videos on BAR surged by 42.8% from the prior quarter, while the average effective views per person for video content rose by 29.3% in the same period. At the same time, Bigo Live fine-tuned features to enhance the appeal and interactivity inside livestreaming rooms. This drove an 8.5% sequential increase in the total number of livestreamers, along with a 3.7% sequential increase in the number of livestreamers in multi-guest rooms. In line with its commitment to fostering social interaction and forging relationships, Bigo Live enhanced its Real Match feature to make it easier to connect with people nearby by simply swiping through profiles. The upgrade fueled a 16.3% sequential increase in the number of people mutually following each other through Real Match, and a 21% sequential increase in direct chat messages.

In the third quarter, Likee’s revenue continued to grow sequentially, and it continued to be profitable at the product level. In September, Likee orchestrated a series of offline community events in celebration of Saudi National Day. These included streamer parties and movie days, accompanied by online discussions designed to deepen connections among users, creators, and the platform. During the quarter, Likee also partnered with a number of popular creators to exhibit at the Asian Culture Festival, an event that captivated fans of anime, K-pop, and more, highlighting the ACG (Anime, Comics, and Games) that is an integral component of Likee’s content ecosystem and community. At the product level, Likee remained dedicated to fostering community interaction, driving a 14.7% overall sequential increase in average user time spent. Overall user engagement, as measured by the ratio of DAUs to MAUs, increased by 1% sequentially, while the IM penetration rate rose by 1.5% over the same period.

During the third quarter, Hago maintained sequential revenue growth, and its operating cash flow remained positive during the quarter. Efficient content distribution remained a priority, along with a refined push notification strategy designed to boost participation in multi-guest interactive rooms across regions. Hago also iterated and enhanced its IM and interactive features, helping to drive increased social activity among users. Notably, the average user time spent in social channels reached nearly 95.8 minutes per day, and the average time spent in multi-guest audio livestreaming rooms grew by 1.2% sequentially. Besides Hago 3D Space, Hago is actively exploring alternative social interactive applications and combining livestreaming and interactive gaming experiences powered by AI.

For details of the non-GAAP measures, including the reconciliations of GAAP measures to non-GAAP measures, please refer to the press release titled "JOYY Reports Third Quarter 2023 Unaudited Financial Results" issued by the Company on November 30, 2023.

Source : JOYY Reports Third Quarter 2023 Results: Profitability Sustains, BIGO Regains Revenue Growth

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Worldwide Release 6th Anniversary Campaign Kicks Off "Captain Tsubasa: Dream Team"

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KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will be holding the Worldwide Release 6th Anniversary Campaign to celebrate the 6th anniversary of the game’s worldwide release from Friday, December 1.

TOKYO, Nov. 30, 2023 /PRNewswire/ — KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will be holding the Worldwide Release 6th Anniversary Campaign to celebrate the 6th anniversary of the game’s worldwide release from Friday, December 1. See the original press release (https://www.klab.com/en/press/) for more information.


KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will be holding the Worldwide Release 6th Anniversary Campaign to celebrate the 6th anniversary of the game’s worldwide release from Friday, December 1.

In addition to the events listed below, other special 6th anniversary events will be held such as the Worldwide Release 6th Anniversary Login Bonus, the Worldwide Release 6th Anniversary: Daily Scenarios, the Worldwide Release 6th Anniversary: All-Out! Dream Match, the Worldwide Release 6th Anniversary Rising Sun Festival Dream Team Cup, and more.

Worldwide Release 6th Anniversary: Gifts for All

Event Period: Friday, December 1 16:00 until Friday, January 5, 2024 13:59 (JST/UTC+9)

All users who log in to the game during the event period will receive an SSR Michael.

Worldwide Release 6th Anniversary: Thank You Gift

Event Period: Tuesday, December 5 0:00 until Friday, January 5, 2024 13:59 (JST/UTC+9)

Log in to the game during the event period to receive the following items.

50 Dreamballs 1 Tamotsu Ide 1 Worldwide Release 6th Anniversary Badge

In addition, users will receive a set number of Worldwide Release 6th Anniversary SSR Transfer Tickets based on their cumulative number of login days thus far.

1 to 365 Days: 1 Ticket
366 to 730 Days: 2 Tickets
731 to 1095 Days: 3 Tickets
1096 to 1459 Days: 4 Tickets
1460 to 1825 Days: 5 Tickets
1826 Days or More: 6 Tickets

Worldwide Release 6th Anniversary SSR Transfer Tickets obtained from the Worldwide Release 6th Anniversary: Thank You Gift event can be used in a special Worldwide Release 6th Anniversary SSR Ticket Transfer. Users can select one player to keep out of the ten players that are displayed.

Some limited-edition players from Dream Festival, Dream Collection, and NEXT DREAM events that were held in the past will also be available in this Transfer.

Fight, Warriors in Blue: Japan National Team Transfer

Event Period: Friday, December 1 16:00 until Friday, December 15 13:59 (JST/UTC+9)

Tsubasa Ozora, Mamoru Izawa, and Shingo Aoi debut as new players wearing the official uniform of the Japan national team. One SSR player is guaranteed on Step 4 and one new SSR player is guaranteed on Step 6.

Starting Friday, December 8, Ken Wakashimazu will also debut as a new player wearing the official uniform of the Japan national team in the Fight, Warriors in Blue: Super Dream Collection.

For further details, please check the in-game announcements or the official social media accounts.

Overview of Captain Tsubasa: Dream Team

Supported OSes:                               

Android™ 4.4+, iOS 11.0+, HarmonyOS 2.0+

Genre:                                                  

Head-to-head football simulation game

Price:                                                    

Free-to-play (In-app purchases available)

Supported Regions:                         

Global (Excludes Japan and Mainland China)

Official Website:                                

https://www.tsubasa-dreamteam.com/en

Official X Account:                             

@tsubasaDT_en

Official Facebook Page:                   

https://www.facebook.com/tsubasaDTen

Official YouTube Channel:               

https://www.youtube.com/channel/UCTgOPO7kIQ35YzB7SBIQoWQ/

Official Discord Channel:                 

https://discord.gg/6tyEs48

Copyright:                                         

©Yoichi Takahashi/SHUEISHA

©Yoichi Takahashi/SHUEISHA/TV TOKYO/ENOKIFILM

© KLabGames

Download here:

App Store: https://itunes.apple.com/app/id1293738123

Google Play: https://play.google.com/store/apps/details?id=com.klab.captain283.global

AppGallery: https://appgallery.huawei.com/#/app/C105375049

Source : Worldwide Release 6th Anniversary Campaign Kicks Off "Captain Tsubasa: Dream Team"

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

Callie Revolutionises Skincare with the XOSOME Collection Featuring Innovative Immune Regulation Technology

Callie Revolutionises Skincare with the XOSOME Collection Featuring Innovative Immune Regulation Technology

KUALA LUMPUR, MALAYSIA – Media OutReach – 30 November 2023 – Callie, a renowned Malaysian healthcare brand owned by Rentas Health, recently announced expansion of its product line from medical facial masks to include a revolutionary skincare collection named XOSOME.

7 Days Skin Revolution by Callie XOSOME Transformation
7 Days Skin Revolution by Callie XOSOME Transformation

Driven by the visionary leadership of Kelly Teoh, Callie’s key mission focuses primarily on enhancing general well-being with trend-setting products that empower everyday people with the assurance they need to succeed in the workplace, irrespective of age, or gender – XOSOME fulfils that aim to a tee being a strategically purposeful progression from masks to the lucrative yet highly competitive skincare industry.

Not only is this move expected to bolster its position in wellness but also customer confidence in the company too as it caters to a wider variety of needs.

Backed by a newly emerging and highly promising therapeutic science, the XOSOME Collection is set to elevate skincare to a benchmark level of anti-ageing rejuvenation that was previously only possible with micro-needle injections.

The secret? Exosomes — nano-sized regenerative bubbles containing proteins, growth factor lipids and nucleic acids that actively promote tissue healing, regeneration and repair at the cellular level whilst also regulating immune responses for added skin health.

This powerful anti-ageing solution harnesses a proprietary XOSOME blend to diminish fine lines and wrinkles and rejuvenate the skin from within. Scientifically proven, it promises remarkable results — brighter skin in 7 days, a 32% improvement in skin elasticity, coupled with noticeable fortification of the skin barrier in 14 days, and a visibly more youthful complexion in as little as 21 days.

The XOSOME Collection will debut with a Serum and a Moisturiser, positioned and marketed as a truly revolutionary skincare solution for anti-ageing with the irresistible promise of timeless allure.

“We are genuinely thrilled to introduce the XOSOME Collection — a significant paradigm shift in skincare. Our commitment to scientifically proven ingredients and revolutionary technology reaffirms our dedication to offering transformative solutions for our customers,” said Kelly Teoh.

In line with this renewed commitment to product innovation, Callie will be unveiling yet another game-changing skincare collection in February 2024 ­— a move that will further underscore the company’s drive to broaden its market reach whilst also solidifying its position as a competitive high-powered industry pioneer.

For more information on the XOSOME Collection and Callie’s visionary approach to skincare, visit www.callie.care.

Hashtag: #Callie #Skincare #XOSOMETransformation


The issuer is solely responsible for the content of this announcement.

Callie

Rentas Health Sdn Bhd specialises in management consulting, business development and marketing communications in the healthcare and technology sector. Our comprehensive partnership with Health Insights aims to revolutionise healthcare information management for hundreds of medical caregivers and centres across the nation. Callie is one of the Beauty & Health brand under Rentas Health, focusing on medical facial masks and skincare products.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

ADA Partners with Databricks to Drive Business Value with Unified Data Analytics

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Services ADA will build on Databricks Data Intelligence Platform will address the critical challenge of enhancing organizational agility and competitiveness by seamlessly integrating scalable Data and AI capabilities, alongside tailored accelerators such as Ecommerce Data Models, Dynamic Pricing, building a Data Market place utilising ADA’s XACT data as well as composable Customer Data Platform (CDP) and Marketing Analytics use cases.

SINGAPORE, Nov. 30, 2023 /PRNewswire/ — ADA, Asia’s largest independent Data and Digital Transformation company, today announced they have partnered with Databricks, the Data and AI company, to drive business value by unifying data and artificial intelligence (AI). The partnership is centered around bringing best-in-class technology to help solve complex business challenges for ADA’s enterprise customers across 12 markets in APAC where ADA operates. Through this partnership, ADA will seamlessly integrate its data and AI expertise into Databricks, focusing on enhanced Ecommerce and Marketing Analytics.

In this strategic partnership, ADA will deploy its advanced Data and AI accelerators, tackling key challenges in the Ecommerce and Marketing sectors. This initiative includes bespoke data models for ecommerce, offering businesses critical insights and predictive analytics to refine their online strategies. ADA’s dynamic pricing model will enable real-time market adaptation, optimizing revenue potential. Additionally, ADA will enhance Data Marketplace offerings leveraging its proprietary X-ACT data and integrating services like Composable Customer Data Platform (CDP), demand forecasting, and price optimization. This provides a versatile framework for businesses to effectively utilize customer data for personalized engagement, underlining ADA’s commitment to equipping businesses with cutting-edge, data-driven tools on Databricks Platform.

Databricks Data Intelligence Platform built on top of the data lakehouse architecture, helps organizations accelerate innovation by unifying data and AI teams with an open, scalable platform for all of their data-driven use cases. From streaming analytics and AI to business intelligence (BI), Databricks provides a modern lakehouse architecture that unifies data engineering, data science, machine learning and analytics within a single collaborative platform.

"The ability to uncover actionable insights from data has never been more important as enterprises look to adapt, innovate and better prepare for the future in this AI age," said Greg Taylor, Vice President, Partners, APJ, at Databricks. "ADA has deep industry experience in creating value for both B2B and B2C organisations by leveraging data for applications such as customer acquisition and customer data clean rooms, to name a few. We’re excited to be working with ADA as they leverage the power of Databricks Data Intelligence Platform to help organizations solve their toughest problems with data."

Srinivas Gattamneni, Chief Executive Officer of ADA, said: "We’re excited about our partnership with Databricks, a pivotal step in revolutionizing data and digital transformation in APAC. By integrating our Data and AI solutions with Databricks’ cutting-edge Data Intelligence Platform, we are actively redefining the future of data analytics and transformation. This alliance is a testament to ADA’s dedication not only to advancing AI-driven analytics but also to providing comprehensive data transformation services that enable businesses to navigate and excel in an increasingly digital world."

About ADA
ADA offers a comprehensive suite of services that empower enterprises and brands to bolster digital marketing, sales transformation, and data transformation across Asia. The company has a multi-faceted, data-driven approach that encompasses: 

Data Transformation Services: Drawing expertise from data analytics, data engineering, and Customer Data Platform (CDP) services, ADA helps brands make data-informed decisions, optimize data infrastructure, and manage customer data effectively for personalized and efficient marketing efforts.

Marketing Solutions: This entails performance marketing, enabling clients to efficiently target consumers on platforms like social media, native ads, display ads, and search marketing. Additionally, ADA offers creative solutions tailored to boost user engagement and conversion rates. The segment also involves marketing technology transformation, which includes consultation on the implementation of managed services. These services equip brands to deliver outstanding customer experiences using advanced technology platforms.

E-commerce Solutions: ADA assists brands with comprehensive store management, ensuring smooth operations on various platforms such as marketplaces, social channels, third-party messaging channels, and proprietary websites.

Customer Engagement Solutions: Enterprises leverage these solutions to improve customer support. It facilitates real-time communication with consumers through channels like SMS, WhatsApp, and other popular messaging applications.

ADA maintains a robust presence in Asia with 12 offices spread across the region and employs approximately 1,400 professionals. The company’s dual headquarters are in Singapore and Malaysia. Notably, ADA’s shareholders include industry giants like Softbank, Axiata, Mitsui, and Sumitomo Corporation.

About Databricks
Databricks is the Data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.

Source : ADA Partners with Databricks to Drive Business Value with Unified Data Analytics

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This content was prepared by our news partner, Cision PR Newswire. The opinions and the content published on this page are the author’s own and do not necessarily reflect the views of Siam News Network

'Cun Chao': The Fiery Soccer Frenzy of Summer in China

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BEIJING, Nov. 30, 2023 /PRNewswire/ — ‘Cun Chao’, a sporting event that has become a hot topic on the Internet and in the minds of the Chinese public this summer, has been hailed as a tournament that has surpassed the Chinese Football Super League. The Village Super League is a self-organized soccer tournament for people in villages, with players including local drivers, workers, traders and ordinary students. Held in Rongjiang County, Guizhou Province, this village soccer tournament has attracted the attention of the official media, social media platforms and even overseas celebrities, with an exciting live atmosphere and amazing goal-scoring moments bringing it into the limelight.

Located in Guizhou Province, Rongjiang County is home to 15 ethnic groups, with ethnic minorities making up more than 83% of the population. According to local government statistics, the average number of spectators at Village Super matches has exceeded 10,000, on par with China’s professional league, the Chinese Super League. For spectators, the Village Super League is more than just a soccer match.

Diao Yong and Han Yongkun are two old friends who have worked together in the advertising field for many years. Seeing that the Village Ultra is not only an exciting sporting event, but also a far-reaching rural activity for all, they decided to do something about it. With more partners on board, the Art Toilet Project was born, and they decided to create a practical public facility for the local community through artistic expression.

In less than a month, they successfully planned, designed and built ten unique art public toilets, which were implemented by Diao Yong’s creative brand ‘Oh Not Gallery’ in conjunction with several advertising and creative companies. These public toilets not only have practicality, but also incorporate artistic elements, attracting a large number of tourists and media attention. From the art public toilet project, people can not only feel the beauty of art, but also experience the creativity in the earth and people’s hearts grow touched. The artist who cooperated with the project, Mr. Zha Songgang, was involved in the whole process from the preliminary design to the construction of the building, ‘It really wasn’t easy.The project was almost a month long.The major problem in the whole process was to translate this artistic expression into real thing. There are all sorts of engineering and technical problems to be solved to really make it easy for everyone.’

After weeks of design, fabrication and construction, the artistic public toilets were officially opened for free use on July 21, becoming an organic part of the Village Premier Arena. These public toilets are full of creativity and cover a wide range of themes, from sci-fi minimalist style to traditional non-heritage elements, and even a double room special edition.These artistic public toilets not only addressed the practical needs of visitors during ‘Cun Chao’, but also sparked heated discussions on social media. The success of the project demonstrated the ingenious combination of creativity and practicality, injecting vitality into this summer.

Hosted by: Rongjiang County Bureau of Culture, Oh Not Gallery

Co-organized by: Inn Hotel, Tian Yu Kong, Atunit, ATBunit, Sesame & Watermelon, Xing Chi Advertising, 24H Studio | 24 Hours, Ding ZhiZhu

Architectural Consultants:  Chen Guodong from Wu Ming Architecture Workshop, Zhang Yingwu from Kai Wu Design, Yi Du

Art Consultant: Zha Songgang

Supported by: ShuYing DIGITALING

Source : 'Cun Chao': The Fiery Soccer Frenzy of Summer in China

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