HONG KONG SAR – Media OutReach – 6 October 2023 – Trend Micro (TYO: 4704; TSE: 4704), a global cybersecurity leader, today revealed its citation by analyst Forrester in a new report which will help IT buyers better understand the landscape of cloud workload security offerings.
Forrester’s report, The Cloud Workload Security Landscape, Q3 2023, lists Trend Micro as one of six vendors that generate $250m or more in annual revenue from their cloud workload security (CWS) portfolio.
The report also covers extended use cases that include three areas of focus for Trend: agent-based cloud workload protection; container protection; and cloud security posture management (CSPM). Trend has decades of experience innovating in all three product areas, and will be showcasing further advancements at AWS re:Invent in November.
Container and cloud workload protection will be enhanced, unified and integrated with XDR to deliver centralized detection and response for the cloud (CDR).
Trend will also look to integrate its CSPM and container runtime vulnerability capabilities into a major new offering to help customers better manage risk across their cloud attack surface.
These enhancements are part of the Trend Vision One™ strategy designed to deliver visibility, control and risk management across the entire IT and OT environment from a single platform.
“Trend Micro pioneered cloud security as we know it,” said Kevin Simzer, COO at Trend. “We remain focused on innovating for our customers, whatever stage of the cloud journey they’re at. Our upcoming announcements at AWS re:Invent will deliver even more value as we accelerate our platform-based security strategy to help global organizations improve attack surface risk management.”
The issuer is solely responsible for the content of this announcement.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,500+ employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
SINGAPORE – Media OutReach – 6 October 2023 – The technological environment has undergone rapid and significant development in recent decades. The rate of innovation has been staggering, as seen from the early days of on-premise call centers to the present era of cloud-based, omnichannel contact centers. Remego Consulting in Singapore, being one of the leading providers of technology solutions, is steadfastly committed to riding these technology waves.
Remego’s recent implementation of PRTG – an IT monitoring software developed by Paessler AG, is a testament to the company’s adaptability to satisfy the industries’ changing demands and provide value to its clients.
PRTG, which stands for Paessler Router Traffic Grapher, is designed for telecommunication providers to effectively and efficiently monitor their IT infrastructure, ensuring optimal performance and quality of service to their customers. Understanding this, Remego deployed PRTG to a notable telecom operator in Singapore, helping the client collect, monitor, and analyze data from various network elements, such as switches, routers, and firewalls. These data include bandwidth usage, latency, jitter, packet loss, availability, and SLA compliance.
However, the client also wanted to learn more about the trends and patterns in their network data, as well as spot and be warned about any abnormalities that would point to problems or threats. As such, Remego paired PRTG with Elasticsearch – a distributed AI-based search and analytics engine capable of handling large-scale structured and unstructured data. This integration allowed the client to perform advanced analysis and visualization, in turn enabling them to identify root causes of network problems, optimize network performance and capacity planning, and enhance security and compliance.
This particular customer service story serves as one of the many examples of how Remego pursues a goal of excellence and adapts quickly to customers’ requests. Remego has three main pillars of excellence: on-premise and centre solutions; outbound dialer solution and network monitoring solution. Remego prides itself on being a nimble, reliable and experienced solution provider that aims to delight its customer by delivering high-quality, value-added technology in both the contact center and network monitoring space.
Moving forward, Remego is looking to stay ahead of the competition by continuously introducing state-of-the-art and innovative technology to its clients, as well as offering exceptional customer experiences. As seen with the implementation of both PRTG and Elasticsearch, the company will always look for ways to meet the requests and needs of its clients.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
Study quantifies impact of technology upgrades on energy performance and carbon reduction in office buildings
Research finds retrofitting buildings using a digital-first approach is best pathway to decarbonization
HONG KONG SAR – Media OutReach – 6 October 2023 – Retrofitting buildings using a digital-first approach is the best pathway to decarbonization, according to new research from Schneider Electric, the leader in the digital transformation of energy management and automation.
Buildings represent an estimated 37% of global carbon emissions[i], and as about half of today’s buildings are still likely to be in use in 2050[ii], the sector must urgently reduce operational carbon emissions, by making buildings more energy efficient.
The research findings show that deploying Schneider Electric’s digital building and power management solutions[iii] in existing office buildings could reduce their operational carbon emissions by up to 42% with a payback period of less than three years. If fossil fuel-powered heating technologies are replaced with electric-powered alternatives, and a microgrid with local renewable energy sources is installed, all-electric, all-digital buildings will see an additional 28% reduction in operational carbon emissions resulting in a total reduction of up to 70%.
Mike Kazmierczak, Vice President of the Digital Energy Decarbonization Office, the team leading the science-based research and product innovation to accelerate the energy transition within Schneider Electric’s Digital Energy division, explained that, “Tackling operational emissions is the number-one lever to decarbonize existing buildings at scale and achieve net-zero emissions targets by 2050. This breakthrough research reveals that reducing carbon emissions by up to 70% is feasible if we transform our existing building stock into energy-efficient, fully-electrified and digitized assets.”
The research, carried out with the global design firm WSP, is based on modeling the energy performance and carbon emissions of a large office building built in the early 2000s across various U.S. Climate Zones[iv]. This digital approach to building renovations is, however, applicable to all building types and climates, and is, therefore, the most effective building decarbonization strategy, yielding fast results with lower ‘upfront carbon’[v].
Renovating through the deployment of digital technologies is not only less disruptive to daily operations, but also more effective from a lifecycle carbon perspective. Failing to rapidly decarbonize buildings could also result in stranded assets that lose value and are unattractive to both investors and tenants.
Schneider Electric is widely recognized as an impact company and a leader in decarbonization. Its connected products, software and sustainability services help drive operational efficiency, eliminate energy waste, and provide strategies for carbon reduction in buildings, factories, data centers, infrastructure, and homes. Schneider Electric’s research and decarbonization scenarios offer immediate, practical solutions to help organizations navigate the complexities of the energy transition.
To learn more about the findings of Schneider’s research and three step process (strategize, digitize, decarbonize) to accelerate the path to net-zero buildings, visit here. Related resources:
[i] Tracking Clean Energy Progress (International Energy Agency 2022).
[ii] Energy Technology Perspectives (International Energy Agency 2020).
[iii] Schneider Electric solutions include EcoStruxure Building Operation, EcoStruxure Building Advisor, Connected Room Solutions, Accusine power factor correction and harmonic filtering, PowerLogic submetering
[iv] Using the ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers) 90.1-2004 baseline for large offices (12-stories, 46728 m2).
[v] Upfront carbon refers to the emissions primarily related to the extraction and production of building products and materials
The issuer is solely responsible for the content of this announcement.
About Schneider Electric
Schneider’s purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On.
Our mission is to be your digital partner for Sustainability and Efficiency.
We drive digital transformation by integrating world-leading process and energy technologies, end-point to cloud connecting products, controls, software and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centers, infrastructure and industries.
We are the most local of global companies. We are advocates of open standards and partnership ecosystems that are passionate about our shared Meaningful Purpose, Inclusive and Empowered values.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles
NEW DELHI, INDIA– Media OutReach – 6 October 2023 – This World Smile Day, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.
Colgate first commissioned an independent study across Asia-Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.
The Colgate Smile Study 2023 found that a whopping 96 per cent of people in India would like the ability to smile more freely. This is higher than the regional average of 94 per cent.
In fact, India is the only market surveyed which pointed to cultural norms as being the main reason why they do not feel that they have the freedom to smile whenever they like. Indians indicate that cultural norms discourage smiling at strangers, so many hold back their smiles to avoid making others uncomfortable. In contrast, the primarily reason people across Asia-Pacific worry about is what others think about their smile.
The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely India, Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Australia and Thailand. More than 500 individuals were surveyed in India.
This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause. This includes Ethan Kuan from Taiwan, and Xixi Lim from Singapore who have personally experienced Smile Shame but are now embracing their own unique smiles.
Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.
Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia-Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day, Colgate is leading the charge by celebrating all smiles.”
A significant 70 per cent of Indians believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.
Advocating for the Benefits of Smiling
Indians indicate that they generally feel relaxed, confident and comfortable when they smile freely. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].
A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].
Standing against Smile Shame
Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile.
The Colgate Smile Study 2023 revealed that more than 61 per cent of Indians have personally experienced Smile Shame, the highest percentage across the region. 43 per cent of Indians have been made to feel bad about their smile because they’ve witnessed family and friends commenting about others’ teeth and also that social media makes them feel like they should have perfect teeth to smile.
Celebrating the Diversity of Smiles
Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In India, Smile Shame is typically attributed to whether their smile makes their face look good, or whether they are smiling too widely.
The Colgate Smile Study 2023 also revealed that the key factor that makes Indians worry about their smile is concerns about comments from others including family, friends, and even strangers. This is the concern of approximately one in two people in India.
#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.
The issuer is solely responsible for the content of this announcement.
About Colgate-Palmolive Company
About Colgate-Palmolive Company Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.
For more information about Colgate’s global business and how we are building a future to smile about, visit www.colgatepalmolive.com.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
HONG KONG SAR – Media OutReach – 6 October 2023 – With support from the “Mega Arts and Cultural Event Fund,” INK ASIA returns to the public eye this autumn after a three-year hiatus. As the pioneering art fair dedicated to ink art, INK ASIA 2023 will present the city with a world-renowned initiative that celebrates niche and exquisite ink art. The event will feature a series of captivating exhibitions, public installations, ink art events, and educational activities, taking viewers on a journey through the evolution of ink art from its ancient roots to its contemporary expressions. INK ASIA 2023 will be held at the Hong Kong Convention and Exhibition Centre from Thursday 5 October to Sunday 8 October 2023, with a VIP Preview on Wednesday, 4 October 2023.
About INK ASIA INK ASIA, the first-ever art fair specialising in ink art, was successfully inaugurated in 2015. INK ASIA aims to promote ink art at an international level through an art fair platform. The fair presents galleries and artists from Hong Kong and other Asian countries, featuring ink works in a wide variety of different forms. INK ASIA explores the limitless possibilities of ink art and fosters a dialogue between traditional aesthetics and contemporary interpretations of ink, with the goal of promoting this traditional ink art to an international audience in an innovative way, particularly among young viewers.
Highlight Galleries To celebrate the return of INK ASIA, participating galleries from different regions will proudly present works by a number of ink art masters and well-known contemporary artists, interpreting ink art in a brand new way.
Participating galleries from Hong Kong are showcasing a strong line-up, including Kwai Fung Hin Art Gallery, which features works by ink masters Li Huayi and Pan Gongkai, as well as contemporary ceramic artist Bai Ming; Hanart TZ Gallery presents works by renowned contemporary calligrapher Wang Dongling; Grotto Fine Art features works by several local artists, such as Hung Hoi, Yau Wing Fung, Wai Pong Yu, and Shum Kwan Yi; Alisan Fine Arts showcases works by prominent artists including Irene Chou and Lui Shou-Kwan; and Chelesa Art Co. Ltd. presents works by artists who are highly sought-after, such as Ren Zhong and Stewart Wong.
Galleries from other regions are also presenting an impressive line-up, including Beijing galleries No.55 Art Space, which features works by ink master Shen Qin; TAIHE ART GALLERY featuring large-scale ink works by Bei Dao; Yunmiao Art Center, White Art,and Yi.Project are each presenting solo exhibitions by three artists. These exhibitions include works by esteemed artist Zhao Lengyue, as well as young artists Li Na and Wu Huaheng. Shenzhen gallery Bamboo Space presents an exhibition commemorating the 125th birth anniversary of Feng Zikai which showcases artworks and letters from the three generations of the Feng family. Macau gallery Lotus Art exhibits works by ink masters Zhang Zikang and Feng Zhongyun. Additionally, two of the most important galleries from Taipei, Xi Zhi Tang Gallery and CHINI Gallery, are bringing works by several notable Asian contemporary artists, including Wu Chi-To, Chen Chien-Fa, Teng Pu-Chun, and Lee Kuang-Yu.
*Please refer to the appendix for all highlighted pieces of INK ASIA 2023
The Diversification of Ink Art Artificial Intelligence (AI) has rapidly emerged as a transformative force, bringing unlimited opportunities for the future development of art. In recent years, integrating technology with art has become an inevitable trend to enhance viewers’ experience. Immersive Ink Art Experience Cornerand metaverse project via The Sandbox enable students to understand Ink Art through diversification of Ink Art, fostering an engaging and interactive learning experience. INK ASIA 2023 will reinterpret contemporary ink art through innovative technology and new media by featuring six diverse special exhibitions, six large-scale installation artworks, and an ink workshop, providing viewers with a brand-new visual experience.
Special Exhibition: “Ink Asia 2023 Immersive Ink Art Experience Corner”
Collaboratively created by Sine Motion – Steven Ng and Flamesquads. The immersive ink art space not only provides viewers with an immersive experience but also offers an innovative way of exhibition. There are two experiences at this corner: The Eight Principles of the Character “Yong”: Audiences can learn about the fundamentals of calligraphy by using motion capture technology. “The Splendor of Ink”: Combining traditional ink art elements with LED technology, bringing audiences into ink art paintings that span more than a millennium.
Special Exhibition: “INK ASIA 2023 metaverse project via The Sandbox”
By bringing traditional ink painting into the metaverse, players can immerse themselves in the breathtaking scenery of ink paintings. Additionally, the exhibition area offers mini puzzles, artworks, and historical topics for everyone to appreciate and learn from, presenting ink art in an intriguing and engaging way.
Special Exhibition: “Ink+: Light Play”
To encourage innovation in ink art and expand artistic horizons, INK ASIA 2023 will once again showcase the “Ink +” project. The exhibition invites nine artists from mainland China, Hong Kong, and Macau to present alternative ink artworks. These artworks utilise non-traditional ink art mediums, including video, new media, dynamic installations, and AI technology, resulting in a refreshing contemporary ink art experience. Curated by the experienced curator Eric Leung, the exhibition titled “Light Play” conveys the concept of ink wash through the use of light and shadow effects, offering the audience a unique and alternative ink art experience.
Special Exhibition: “A Tribute to Chu Hing Wah”
The Ink Society will present the special exhibition, “A Tribute to Chu Hing Wah” at INK ASIA 2023. It marks the seventh instalment of the Ink Society’s “Tribute” series, which celebrates the art and legacies of master ink painters. Now in his 80s, Chu Hing Wah is one of Hong Kong’s most original artists, recognised for his evocative ink paintings of human figures and depictions of life in the city.
Special Exhibition: “Unknown Mountains and Rivers”
Curated by Grace Cheng, artist Seth Hon deviates from traditional ink and brush portrayals and instead focuses on presenting data from various perspectives and dimensions through different media. By studying the patterns of various minerals, the Generative Adversarial Network (GAN) generates stones with diverse colors and patterns. After exploring the potential of natural hues, the stones transition into flowing ink, ultimately forming a landscape of mountains and rivers.
Special Exhibition: “Ink Smile”
Presented by artist Hong Ko, “Blinkeyes” is an art series he has been working on. The iconic star-eyes smiley is an eye-catching emoji through which he expresses the spirit of times. The plush spheres of different sizes, like totems, or some kind of creatures, are the three-dimensional interpretation of the transformation between the brush and ink. Spheres, like cells dividing and converging, symbolise the tiniest and grandest imaginations.
Workshop:CopyINK Cat by project CAT COPY CAT
Hong Kong-based digital artist Kevin Ng seamlessly combines contemporary technology with urban motifs, building upon the expressive marks and essence of ink art. His work explores the convergence of technology and art, innovation and tradition, while delving into the mysteries of the night and the depths of a cat’s soul. From an animal’s perspective, it questions what imbues the creative spirit and life with meaning. By capturing the cat’s nocturnal moments and reimagining them through unique displays enhanced with digital art, the exhibition harmoniously merges technology and art. Moreover, it sheds light on the creative processes that breathe life into our artistic endeavors. The workshop welcomes participants of all painting backgrounds, offering them the opportunity to create distinctive works under the guidance of the artist.
Large-scale Ink Art Installations INK ASIA 2023 will present six large-scale public art installations at the venue, including works by well-known artists Xu Longsen, Wang Dongling, Liao Jianhua, Lee Kuang-Yu, Kan Tai Keung and Danny Lee Chi Fai; an album by traditional Chinese ink painting master Shi Lu will also be presented at the same venue.
Academic Programme INK ASIA 2023 is grateful to have The Ink Society as the Education Partner, hosting the Academic Programme at the fair by inviting experts from different fields. The line-up of speakers is impressive, including Cai Heng, the Senior Curator from the National Gallery Singapore; Luk Yuping, the Curator of Chinese Paintings, Prints, and Central Asian Collections at the British Museum; Professor Zhang Zikang, Director of Central Academy of Fine Arts Art Museum; Dr Susan L. Beningson, Independent Curator; and Professor Huang Zhiyang, Dean of the College of Humanities and Arts at Huafan University in Taiwan. These esteemed experts will share their valuable insights with the audiences during INK ASIA 2023.
Fair Sponsors INK ASIA 2023 is sponsored by LG Electronics which provides top-quality OLED TV and display screens throughout the fair area. Additionally, the fair is also sponsored by The Macallan, one of the world’s leading single malt whiskies.
Ink Art Programmes in the City 2023 In addition to all the exciting exhibitions at the fair venue, the outdoor installations and exhibitions of INK ASIA 2023 will continue until the end of the year across various locations in Hong Kong, with the aim of promoting new ink art to the general public. Several exhibitions will take place at prominent venues such as Hysan Place in Causeway Bay, the public space of Star Ferry Pier in Central, the courtyard and outdoor areas of Asia Society Hong Kong Centre, the Hong Kong Arts Centre, and various art galleries in the city. Further details to be announced.
Dates & Times Wednesday, 4 October 2023 2 – 9pm Preview (by invitation only) Thursday, 5 October – Saturday, 7 October 2023 11am – 7pm Open to public Sunday, 8 October 2023 11am – 6pm Open to public
Venue Hall 3E, Hong Kong Convention and Exhibition Centre
The issuer is solely responsible for the content of this announcement.
Fair Organiser
Art and Antique International Fair Ltd (AAIF) is the pioneer of art fairs in Hong Kong. Founded in 2006 by well-known antique Chinese furniture dealer, Andy Hei, providing a vibrant new platform for the art world in Asia and worldwide. The inaugural edition of Fine Art Asia was the first international art fair in Hong Kong in more than a decade.
AAIF has successfully organised 22 fairs in Hong Kong to date. Fine Art Asia is recognised worldwide as a home-grown, Hong Kong-based art enterprise, which has gained a reputation for quality and value in the international art world. Ink Asia was inaugurated in 2015 and has quickly been acclaimed as the only international fair devoted to modern and contemporary ink art.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles
MANILA, PHILIPPINES – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.
Colgate first commissioned an independent study across Asia Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.
The Colgate Smile Study 2023 found that a resounding 94 per cent of respondents across Asia would like the ability to smile more freely. Philippines jointly tops the list alongside Taiwan and Thailand where an overwhelming 98 per cent indicated their desire to smile without reservations.
The study also revealed that 95 per cent of Filipinos feel like they have the freedom to smile whenever they like – on par with the Asian Pacific average – but nearly one in five (18 per cent) shared that they do not smile as often as they can, citing self-consciousness about how their smile looks.
The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Philippines, Australia, Singapore, Malaysia, Hong Kong, Taiwan, Thailand and India. More than 500 individuals were surveyed in the Philippines.
This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause including Filipino TikTokers Jillian Raine (@raineioop) and Anne Lopez (@anneglopezz), who have both experienced Smile Shame but are now embracing the smiles that perfectly reflect their respectively unique individualities.
Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.
Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day®, Colgate is leading the charge by celebrating all smiles.”
Three in four Filipinos (74 per cent) believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.
Advocating for the Benefits of Smiling
When able to smile freely, Filipinos report feeling more confident in themselves. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].
A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].
Standing against Smile Shame
Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile.
The Colgate Smile Study 2023 revealed that seven in ten Filipinos can relate to the concept of Smile Shame – the highest proportion across the whole of Asia Pacific. One in two Filipinos have personally experienced Smile Shame themselves.
That said, 84 per cent of Filipinos felt safe talking openly about the issue, with the belief that society is becoming more accepting to open dialogues on how personal insecurities affect us.
Celebrating the Diversity of Smiles
Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In the Philippines, Smile Shame is typically associated with the structure of one’s teeth, which ranked notably higher than other possible associations.
The Colgate Smile Study 2023 also revealed that the key factor that makes Filipinos worry about their smile is concerns about comments from others, including family, friends, and even strangers. Amongst those who confirmed personally experiencing insecurities about their smiles, comments from others and social media influence play an equally big role, with the latter creating a false impression that one needs perfect teeth to be able to smile beautifully.
#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.
The issuer is solely responsible for the content of this announcement.
About Colgate-Palmolive Company
Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.
For more information about Colgate’s global business and how we are building a future to smile about, visit www.colgatepalmolive.com.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles
KUALA LUMPUR, MALAYSIA – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.
Colgate first commissioned an independent study across Asia-Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.
The Colgate Smile Study 2023 found that a resounding 97 per cent of Malaysians would like the ability to smile more freely. The main reason why Malaysians say they cannot smile freely is because of personal feelings of doubt about the beauty of their smile, exacerbated by the influence of social media content making 43 per cent of Malaysians feel that they should have perfect teeth to smile. These findings are consistent across the region where approximately nine in ten people in Asia-Pacific wish they could smile without reservations.
Regardless, most Malaysians (96 per cent) have said that they will smile whenever they like, compared to the regional average of 74 per cent.
The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Malaysia, Singapore, Hong Kong, Taiwan, Philippines, Australia, Thailand and India. More than 500 individuals were surveyed in Malaysia.
This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause including Instagram personalities Ta Ta and Ming Yue, who have both experienced Smile Shame but are now embracing the smiles that perfectly reflect their unique self.
Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok or Instagram, and spread the message to celebrate all smiles.
Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia-Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles . We believe brands have the power to challenge unrealistic beauty standards and promote authenticity, and our range of products to support everyone on their own personal journey. This World Smile Day®, Colgate is leading the charge by celebrating all smiles.”
Four in five Malaysians (81 per cent) believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.
Advocating for the Benefits of Smiling
When smiling freely, Malaysians indicate that they generally feel relaxed, comfortable and confident. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].
A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].
Standing against Smile Shame
Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile.
The Colgate Smile Study 2023 revealed that 63 per cent of Malaysians can relate to the concept of Smile Shame, with 45 per cent having personally experienced it themselves.
86 per cent of Malaysians feel that it is safe to talk about Smile Shame, a sentiment primarily driven by the belief that society is becoming more open and accepting of transparent dialogue discussing personal insecurities.
Celebrating the Diversity of Smiles
Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In Malaysia, Smile Shame is typically associated with teeth structure, whether their smile looks fake, and the colour of their teeth.
The Colgate Smile Study 2023 also revealed that the key factor that makes Malaysians worry about their smile is their own feeling of self-doubt, followed by concerns about comments from others including family, friends, and even strangers.
#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.
The issuer is solely responsible for the content of this announcement.
About Colgate-Palmolive Company
Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.
For more information about Colgate’s global business and how we are building a future to smile about, visit www.colgatepalmolive.com.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles
HONG KONG SAR – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.
Colgate first commissioned an independent study across Asia-Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.
While 88 per cent of Hong Kongers felt that they had the freedom to smile whenever they liked, the Colgate Smile Study 2023 also found that a significant 97 per cent of them want the ability to smile more freely – higher than the regional average of 94 per cent.
The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Hong Kong, India, Singapore, Malaysia, Taiwan, Philippines, Australia and Thailand. More than 500 individuals were surveyed in Hong Kong.
This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause. This includes Ethan Kuan from Taiwan, and Xixi Lim from Singapore who have personally experienced Smile Shame but are now embracing their own unique smiles.
Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.
Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia-Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day, Colgate is leading the charge by celebrating all smiles.”
At 84 per cent, most Hong Kongers believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.
Advocating for the Benefits of Smiling
More than any other feeling, 39 per cent of Hong Kongers feel that being able to smile freely allows them to be more relaxed. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].
A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].
Standing against Smile Shame
Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile.
The Colgate Smile Study 2023 revealed that a significant 63 per cent of Hong Kongers can relate to Smile Shame. 61 per cent of Hong Kongers have been made to feel bad about their smile, thanks to the influences of pop culture in television and movies making them feel the need to have perfect teeth to smile beautifully, social media giving the same impression, and getting comments from friends and family about their teeth.
Celebrating the Diversity of Smiles
Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In Hong Kong, Smile Shame is typically attributed to whether their smile makes their face look good, or whether their smile looks fake.
#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.
The issuer is solely responsible for the content of this announcement.
About Colgate-Palmolive Company
About Colgate-Palmolive Company Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.
For more information about Colgate’s global business and how we are building a future to smile about, visit www.colgatepalmolive.com.
This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
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