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Colgate is combating Smile Shame to address concerns of 92 per cent of Singaporeans who wish they could smile freely

Colgate is combating Smile Shame to address concerns of  92 per cent of Singaporeans who wish they could smile freely

On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles

SINGAPORE – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.

Caption

Colgate first commissioned an independent study across Asia Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.

The Colgate Smile Study 2023 found that a resounding 92 per cent of Singaporeans would like the ability to smile more freely. The main reason why they say they cannot smile freely is because of the fear of being judged. These findings are consistent across the region where approximately 9 in 10 people in Asia Pacific wish they could smile without reservations. Only 64 per cent of Singaporeans smile whenever they can, compared to the regional average of 74 per cent.

colgate SG.jpg

The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Australia, Thailand and India. More than 500 individuals were surveyed in Singapore.

Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day®, Colgate is leading the charge by celebrating all smiles.”

79 per cent of Singaporeans believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.

This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause including well-known actress and TV personality Xixi Lim from Singapore who has experienced Smile Shame because of a chip on her front tooth but is now embracing her smile which perfectly reflects her unique self.

Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles. Digital Out of Home content in areas such as Ion Orchard, CIMB Plaza, Raffles Place, Raffles City and One Raffles Place will further encourage more people to join the movement.

Advocating for the Benefits of Smiling for Singaporeans

Singaporeans indicate that they generally feel relaxed, comfortable and confident when they smile freely. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural antidepressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].

A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].

Standing against Smile Shame

Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile.

The Colgate Smile Study 2023 revealed that 54 per cent of Singaporeans can relate to the concept of Smile Shame, with two in five having personally experienced it. 36 per cent of Singaporeans have been made to feel bad about their smile because of expectations of perfect teeth on social media, and because they’ve also witnessed family and friends commenting about others’ teeth.

Ivan Chong, General Manager (Singapore), Colgate-Palmolive, “While Smile Shame continues to be a challenge here in Singapore, it is heartening to note that more than four in five Singaporeans feel that it is safe to openly discuss Smile Shame and its effects on personal insecurities. Colgate’s #FreeYourSmile campaign is the first step we are taking to combat Smile Shame, empowering everyone to smile more freely and confidently.”

79 per cent of Singaporeans feel that it is safe to talk about Smile Shame, a sentiment primarily driven by the belief that society is becoming more open and accepting of transparent dialogue discussing personal insecurities.

Celebrating the Diversity of Smiles

Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In Singapore, Smile Shame is typically associated with colour of teeth and whether their smile appears fake.

The Colgate Smile Study 2023 also revealed that the key factor that makes Singaporeans worry about their smile is their own feeling of self-doubt. This was followed by concerns about comments from others including family, friends, and even strangers.

#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles, inspire individuals to express themselves freely and proudly, and combat Smile Shame, with more initiatives in the pipeline.

Generate your own unique Colgate Smile today: colgate.com/yourcolgatesmile


1 ‘Good reasons to Smile’ (2023) John Hopkins Medicine. John Hopkins All Children’s Hospital. Available at: https://www.hopkinsallchildrens.org/Patients-Families/Health-Library/HealthDocNew/Good-Reasons-to-Smile

2 Smile! It’s Good for Your Heart’ (Sep 2012) Greater Good Science Center at the University of California, Berkeley. Available at: https://greatergood.berkeley.edu/article/item/smile_its_good_for_your_heart

3 ’11 Benefits of Smlling’ (Oct 2021) Delaware Psychological Services. Available at: https://www.delawarepsychologicalservices.com/post/11-benefits-of-smiling ’11 Benefits of Smlling’ (Oct 2021) Delaware Psychological Services. Available at: https://www.delawarepsychologicalservices.com/post/11-benefits-of-smiling

Hashtag: #Colgate

The issuer is solely responsible for the content of this announcement.

About Colgate-Palmolive Company

Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.

For more information about Colgate’s global business and how we are building a future to smile about, visit .

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Colgate is combating Smile Shame to address concerns of 94 per cent of people in Asia-Pacific who wish they could smile freely

Colgate is combating Smile Shame to address concerns of 94 per cent of people in Asia-Pacific who wish they could smile freely

On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles

SINGAPORE – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.

Caption

Colgate first commissioned an independent study across Asia-Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.

The Colgate Smile Study 2023 found that a resounding 94 per cent of respondents across Asia-Pacific would like the ability to smile more freely. Jointly topping the list are Philippines, Taiwan and Thailand where an overwhelming 98 per cent indicated their desire to smile without reservations. The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Australia, Thailand and India.

colgate REGINAL.jpg

This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause. This includes Ethan Kuan (關韶文) from Taiwan and Xixi Lim from Singapore who have personally experienced Smile Shame but are now embracing their own unique smiles.

Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles. Digital Out of Home content will further encourage others to join the movement with activities being organised in local markets to further promote this important message.

Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia-Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day, Colgate is leading the charge by celebrating all smiles.”

Approximately one in two people across the region believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.

Advocating for the Benefits of Smiling

While people across Asia-Pacific indicate that they feel relaxed when they smile freely, the majority of respondents in the Philippines express that smiling freely bolsters their sense of confidence.

Scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].

A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].

Standing against Smile Shame

Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile.

The Colgate Smile Study 2023 revealed that three in five individuals across Asia-Pacific can relate to the concept of Smile Shame, with two in five having personally experienced it. Smile Shame has been experienced most in Thailand, with 59 per cent indicating that they have had such encounters. Key reasons cited across Asia-Pacific for worrying about their smiles include concerns about comments from others, whether it be from family, friends, or strangers, as well as personal feelings of self-doubt.

Australia (85 per cent) and Hong Kong (88 per cent) stand out for scoring the lowest when asked about whether they feel like they have the freedom to smile whenever they like. The other markets averaged 94.5 per cent in comparison.

Celebrating the Diversity of Smiles

Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. Attributes such as the colour of teeth, the structure of teeth, and the impact of smiles on facial appearance vary in importance.

The Colgate Smile Study 2023 also revealed that concerns about external perceptions of their smiles and fear of judgment are significant factors inhibiting individuals from freely expressing their genuine and spontaneous smiles.

#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.

For more information, please visit colgate.com/yourcolgatesmile


1 ‘Good reasons to Smile’ (2023) John Hopkins Medicine. John Hopkins All Children’s Hospital. Available at: https://www.hopkinsallchildrens.org/Patients-Families/Health-Library/HealthDocNew/Good-Reasons-to-Smile

2 Smile! It’s Good for Your Heart’ (Sep 2012) Greater Good Science Center at the University of California, Berkeley. Available at: https://greatergood.berkeley.edu/article/item/smile_its_good_for_your_heart

3 ’11 Benefits of Smlling’ (Oct 2021) Delaware Psychological Services. Available at: https://www.delawarepsychologicalservices.com/post/11-benefits-of-smiling ’11 Benefits of Smlling’ (Oct 2021) Delaware Psychological Services. Available at: https://www.delawarepsychologicalservices.com/post/11-benefits-of-smiling

Hashtag: #Colgate

The issuer is solely responsible for the content of this announcement.

About Colgate-Palmolive Company

About Colgate-Palmolive Company Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.

For more information about Colgate’s global business and how we are building a future to smile about, visit .

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Colgate is combating Smile Shame to address concerns of 97 percent of Taiwanese who wish they could smile freely

Colgate is combating Smile Shame to address concerns of 97 percent of Taiwanese who wish they could smile freely

On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles

TAIPEI, TAIWAN – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.

Caption

Colgate first commissioned an independent study across Asia Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.

The Colgate Smile Study 2023 found that a resounding 94 per cent of respondents across Asia Pacific would like the ability to smile more freely. Taiwan tops the list alongside Philippines and Thailand where an overwhelming 98 per cent indicated their desire to smile without reservations.

colgate TW EN.jpg

The study also revealed that 93 per cent of Taiwanese feel like they have the freedom to smile whenever they like – just under the Asian Pacific average of 95 per cent – with nearly one in two (47 per cent) having experienced instances where they were made to feel bad about their smile.

The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Taiwan, Australia, Singapore, Malaysia, Hong Kong, Philippines, Thailand and India. More than 500 individuals were surveyed in Taiwan.

This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause including Taiwan’s content creator Ethan Kuan (關韶文) and weightlifting athlete Hsing-Chun Kuo (郭婞淳), both of whom have experienced Smile Shame but are now embracing the smiles that perfectly reflect each of their unique selves.

Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.

Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day®, Colgate is leading the charge by celebrating all smiles.”

80 per cent of Taiwanese believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.

Advocating for the Benefits of Smiling

When able to smile freely, Taiwanese report chiefly feeling more relaxed with themselves, with others saying that they feel more confident. In fact, scientific research supports the idea that smiling positively impacts mental health. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[1].

Standing against Smile Shame

Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile. The Colgate Smile Study 2023 revealed that a significant 62 percent of Taiwanese relate to the concept of Smile Shame

Four in five Taiwanese feel that it is safe to talk about Smile Shame, with the understanding that society is becoming more accepting of open and honest conversations around such topics, and how it can negatively affect a person.

Shauna Lee, Senior Brand Manager, Taiwan, Colgate-Palmolive, “It is wonderful for us to note that whether they have personally experienced Smile Shame or not, Taiwan’s citizens are mostly able to relate to the concept. As social media continues to play an undeniable role in how we judge beauty, we hope that today’s initiative will ignite greater conversation to combat Smile Shame, and help all of Taiwan free their individually beautiful smiles.”

Celebrating the Diversity of Smiles

Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In Taiwan, the main factor that Smile Shame is typically associated with is colour of one’s teeth.

The Colgate Smile Study 2023 also revealed that in Taiwan, social norms hold the biggest sway over those who worry about their smile. Aside from being concerned about comments from others about one’s smile, 37 per cent point to social media influences pressuring them with the idea that one needs perfect teeth to smile confidently.

#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.

For more information, please visit colgate.com/yourcolgatesmile

Hashtag: #Colgate

The issuer is solely responsible for the content of this announcement.

About Colgate-Palmolive Company

Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

The Beauty of Shared Arts Premieres on CCTV-1, Telling Stories of Exchange and Mutual Learning Under the BRI

The Beauty of Shared Arts Premieres on CCTV-1, Telling Stories of Exchange and Mutual Learning Under the BRI

BEIJING, CHINA – Media OutReach – 6 October 2023 – Amidst the 10th anniversary of the Belt and Road Initiative (BRI), China Media Group (CMG) and the Ministry of Culture and Tourism of China jointly produced The Beauty of Shared Arts, a grand TV program focusing on international cultural exchanges, to showcase the charm of diverse cultures and promote their exchanges. Themed around the Cultural Silk Road, this program welcomes guests from BRI members and offers a panoramic view of cultural interplay, open collaboration, and interaction among diverse cultures through the BRI. Featuring artists in China and beyond, The Beauty of Shared Arts presents viewers with refreshing contents, including singing, dancing, theatrical performances, and acrobatics to showcase the profound fusion of different cultures, as the BRI builds a modern Silk Road for the shared benefit of countries around the world. The program premiered on October 5 at about 8:00 PM on CCTV-1 and was simultaneously broadcast on online media platforms such as Yangshipin.cn and CCTV.com.

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With concerted efforts from member countries, the BRI has yielded fruitful results over the past decade, as it has promoted public well-being and fostered cultural dialogues among BRI members. Following the initiative’s footsteps, The Beauty of Shared Arts shot VCRs and held interviews around the world to fully capture the BRI’s vision: We advocate respect for the diversity of civilizations, the common values of humanity, the importance of inheritance and innovation of civilizations, and robust international people-to-people exchanges and cooperation.

In one episode, the program introduced viewers to the touching mentorship between Chinese train conductor Dai Rui and her Laotian counterpart Tong Kangmi on the China-Laos railway. During the episode, the two conductors sang One Belt One Road, together with Laotian singer Atisal Ratana and Hong Kong actor/singer WONG Cho-lam. The BRI has not only connected economies but also created closer ties between people from different nations. Upcoming episodes of the program will also feature guests from Southeast Asian BRI members. Through the program, viewers feel the emotional side of the BRI, as they witness the similarities, mutual understanding, and friendship between different cultures.

From the story of joint BRI contribution to the artistic performances on stage, The Beauty of Shared Arts transcends national boundaries to present direct dialogues between different cultures and arts. For instance, through their shared love for the blue and white porcelain, Director of the Jingdezhen Imperial Kiln Institute WANG Yanjun and famous Turkish artist Adil Can Güven struck an immediate connection on the program. Through innovative stage collaboration between the Turkish Fire of Anatolia Dance Troupe and Chinese dancers for the New Blue and White Porcelain, the program vividly illustrated the artistic charm of the distinct yet harmonious cultures of China and Türkiye, generating fresh cultural dynamics through mutual exchange.

The program offers many other highlights: Serbian singer Slobodan Trkulja and Chinese singer SHA Baoliang creatively adapted the classic song Bella Ciao/Goodbye My Friends; celebrated pianist LANG Lang engaged in a musical dialogue with Kazakh singer Dimash Kudaibergen on the same stage. Through the program, touching stories are seamlessly incorporated into various art forms, including music, dance, and visual aesthetics, to create a series of impressive artistic feasts.

The Beauty of Shared Arts, broadcast on CCTV-1, invites all viewers to witness the evolution of the BRI, an epic story of our times.

Hashtag: #TheBeautyofSharedArts

The issuer is solely responsible for the content of this announcement.

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

ISCA and CPA Australia Sign Mutual Recognition Agreement

Hong Kong Baptist University-led research discovers new therapeutic target for irritable bowel syndrome

SINGAPORE – Media OutReach – 6 October 2023 – The Institute of Singapore Chartered Accountants (ISCA) and CPA Australia have signed a Mutual Recognition Agreement (MRA). The MRA provides a pathway for ISCA members to be members of CPA Australia, and vice versa.

Professional accountants are highly regarded by businesses and are in high demand worldwide. As businesses globalise, organisations frequently transfer their senior finance and accounting staff members to helm key positions across regions. This MRA thus facilitates talent mobility within the global accountancy profession.

The MRA was signed by Ms Fann Kor, Chief Executive Officer of ISCA, and Mr Andrew Hunter, Chief Executive Officer of CPA Australia. It was witnessed by Mr Teo Ser Luck, President of ISCA, and Ms Merran Kelsall, outgoing President and Chair of the Board of CPA Australia.

Under the MRA, ISCA members can apply to be a CPA Australia member without having to fulfil additional professional or educational requirements. To be eligible, the ISCA member must be a CA (Singapore), have completed the Singapore CA Qualification, and held ISCA membership for five consecutive years.

CPA Australia members seeking ISCA membership must have completed the Certified Practising Accountant (CPA) Program, the Singapore Chartered Accountant Qualification (SCAQ) Programme’s Integrative Business Solutions module and other applicable qualifications and experience requirements to qualify under the MRA.

To reach this agreement, ISCA, CPA Australia and the Accounting and Corporate Regulatory Authority (ACRA) conducted a review of the qualifying requirements in education, examination, practical experience, professional standards and regulations of both professional accountancy bodies. This was to assess the equivalence between the Singapore Chartered Accountant Qualification (SCAQ) and the CPA Program, as well as the membership requirements of ISCA and CPA Australia for the purpose of entering the MRA.

Mr Ong Khiaw Hong, Chief Executive, Accounting and Corporate Regulatory Authority (ACRA) said: “We congratulate ISCA and CPA Australia for signing the Mutual Recognition Agreement. We look forward to this mutually beneficial collaboration which will enhance the flow of accountancy talent between our countries.”

Ms Kor said: “We are pleased to sign this agreement with CPA Australia. This agreement reflects our commitment to enhancing the global mobility of our members and reinforces ISCA’s position as a globally recognised professional accountancy body. Together with CPA Australia, we aim to create new opportunities for our members, promote knowledge sharing, and contribute to the continued growth and success of the global accountancy profession.”

Mr Hunter added: “We are delighted to partner with ISCA through this Mutual Recognition Agreement as it brings immense benefits to members from both organisations on their professional journeys. This marks a significant milestone in our dedication to forging a path towards greater opportunities and fostering professional growth, all driven by our commitment to excellence in the accounting profession.”

For more information and to apply for membership under the MRA, ISCA members and CPA Australia members can visit the following websites https://isca.org.sg/membership/become-a-member/individual-membership/chartered-accountant-pathway/ca-(singapore)-via-reciprocity-agreement and https://www.cpaaustralia.com.au/become-a-cpa/starting-the-cpa-program/membership-pathways-and-arrangements/institute-of-singapore-chartered-accountants respectively.
Hashtag: #ISCA #InstituteofSingaporeCharteredAccountants #CPAAustralia #Accountancy #SCAQ

The issuer is solely responsible for the content of this announcement.

About the Institute of Singapore Chartered Accountants

The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore. ISCA’s vision is to be a world-class accountancy body of trusted professionals, contributing towards an innovative and sustainable economy. There are over 33,000 ISCA members making their stride in businesses across industries in Singapore and around the world.

Established in 1963, ISCA is an advocate of the interests of the profession. Complementing its global mindset with Asian insights, ISCA leverages its regional expertise, knowledge, and networks with diverse stakeholders to contribute towards the advancement of the accountancy profession.

ISCA is the Designated Entity to confer the Chartered Accountant of Singapore – CA (Singapore) – designation.

ISCA is a member of Chartered Accountants Worldwide, a global family that brings together the members of leading institutes to create a community of over 1.8 million Chartered Accountants and students in more than 190 countries.

For more information, please visit .

About CPA Australia

CPA Australia is one of the largest professional accounting bodies in the world, with more than 172,000 members in over 100 countries and regions, including more than 8,600 members in Singapore. CPA Australia has been operating in Singapore since 1954 and opened our Singapore office in 1989. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at

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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.

Colgate is combating Smile Shame in Australia where only 85 per cent of Australians feel like they have the freedom to smile whenever they like – the lowest proportion in Asia-Pacific

Colgate is combating Smile Shame in Australia where only  85 per cent of Australians feel like they have the freedom to smile whenever they like – the lowest proportion in Asia-Pacific

On World Smile Day®, Colgate launches its #FreeYourSmile campaign by adapting its logo to celebrate all smiles

SYDNEY, AUSTRALIA – Media OutReach – 6 October 2023 – This World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) is taking a stand against Smile Shaming, underscoring the beauty and importance of all smiles through its #FreeYourSmile campaign. This is especially significant given the proven benefits smiles bring to society’s health, mental wellbeing and social bonding. The region-wide campaign kickstarts Colgate’s efforts to tackle this complex topic for society and drive real positive change.

Caption

Colgate first commissioned an independent study across Asia-Pacific to gain insights and inform initiatives to propel this movement to eradicate Smile Shame for society to fully gain the benefits of smiling.

The Colgate Smile Study 2023 found that only 85 per cent of Australians feel like they have the freedom to smile whenever they like – the lowest proportion across the entire region which is at an average of 95 per cent. Top reasons why Australians feel they don’t have the freedom to smile whenever they like is that they worry about what others think about their smile, and that they are afraid of being judged.

colgate AU.jpg

The inaugural study, conducted by research company Pureprofile in August – September 2023, surveyed more than 4,000 individuals aged 16 to 55 years old across eight Asia-Pacific markets namely Australia, Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Thailand and India. More than 500 individuals were surveyed in Australia.

This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic logo to represent the many different and beautiful smiles that surround us daily. Colgate is also collaborating with influencers across the region to further champion this cause including Australia’s fashionista Sam Todd and chef Genio Ng, who have both experienced Smile Shame but are now embracing the smiles that perfectly reflect their unique self.

Additionally, as part of #FreeYourSmile, Colgate is introducing a Smile Generator AI tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalised Colgate smile on TikTok and Instagram, and spread the message to celebrate all smiles.

Yves Briantais, Executive Vice President, Marketing Asia-Pacific, Colgate-Palmolive said, “Smile Shame is especially prevalent in Asia-Pacific and this must change. At Colgate, we are on a mission to free people from the constraints of Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day®, Colgate is leading the charge by celebrating all smiles.”

Approximately three in four Australians (74 per cent) believe that brands should have a role to play in tackling the issue of Smile Shame, according to the Colgate Smile Study 2023.

Advocating for the Benefits of Smiling

When able to smile freely, Australians chiefly indicate that they feel more relaxed. In fact, scientific research supports the idea that smiling positively impacts mental health, acting as natural anti-depressants and pain relievers[1]. Smiling is also good for the heart, aiding in lowering blood pressure and expediting recovery after stressful events[2].

A key health benefit of smiling includes strengthening the immune system by increasing white blood cell counts, providing protection against infections[3]. Socially, smiling is a powerful tool to foster bonds and building trust by making a lasting positive impression on others[4].

Standing against Smile Shame

Smile Shame may not be a familiar term to many. It encapsulates the feelings of embarrassment, self-consciousness, or insecurity regarding one’s smile. The Colgate Smile Study 2023 revealed that approximately one in two Australians (46 per cent) can relate to the concept of Smile Shame.

79 per cent of Australians feel that it is safe to talk about Smile Shame, a sentiment primarily driven by the belief that society is becoming more open and accepting of transparent dialogue discussing personal insecurities.

Celebrating the Diversity of Smiles

Smile Shame is associated with different attributes across markets, reflecting diverse perceptions of what makes a beautiful smile. In Australia, Smile Shame is typically associated with the colour of teeth, teeth structure, and whether their smile looks fake.

The Colgate Smile Study 2023 also revealed that the key factor that makes Australians worry about their smile is their own feeling of self-doubt, followed by concerns about comments from others including family, friends, and even strangers.

#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and combat Smile Shame, with more initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.

For more information, please visit colgate.com/yourcolgatesmile


1 ‘Good reasons to Smile’ (2023) John Hopkins Medicine. John Hopkins All Children’s Hospital. Available at: https://www.hopkinsallchildrens.org/Patients-Families/Health-Library/HealthDocNew/Good-Reasons-to-Smile

2 Smile! It’s Good for Your Heart’ (Sep 2012) Greater Good Science Center at the University of California, Berkeley. Available at: https://greatergood.berkeley.edu/article/item/smile_its_good_for_your_heart

3 ’11 Benefits of Smlling’ (Oct 2021) Delaware Psychological Services. Available at: https://www.delawarepsychologicalservices.com/post/11-benefits-of-smiling ’11 Benefits of Smlling’ (Oct 2021) Delaware Psychological Services. Available at: https://www.delawarepsychologicalservices.com/post/11-benefits-of-smiling

Hashtag: #Colgate

The issuer is solely responsible for the content of this announcement.

About Colgate-Palmolive Company

Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, they sell their products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.4 billion children since 1991. Our range of products are for everyone to find a way to get the smile they want.

For more information about Colgate’s global business and how we are building a future to smile about, visit .

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Renesas Extends Tender Offer and Receives CFIUS Clearance for Proposed Acquisition of Sequans

Renesas Extends Tender Offer and Receives CFIUS Clearance for Proposed Acquisition of Sequans

Shareholders to Receive U.S. $0.7575 per Ordinary Share and U.S. $3.03 per ADS in cash

Tokyo, Japan and Paris, France – Newsfile Corp. – October 5, 2023 – Renesas Electronics Corporation (TSE: 6723) (“Renesas”) and Sequans Communications S.A. (NYSE: SQNS) (“Sequans”) today announced that (i) Renesas has extended the expiration date of its tender offer to acquire all of the outstanding ordinary shares of Sequans for $0.7575 per ordinary share and American Depositary Shares (“ADSs”) of Sequans for $3.03 per ADS (each ADS representing four ordinary shares) in cash, without interest and less any applicable withholding taxes and (ii) the Committee on Foreign Investment in the United States (“CFIUS”) has cleared the proposed acquisition of Sequans by Renesas.

The tender offer, which was previously scheduled to expire at one minute after 11:59 P.M., New York City time, on October 6, 2023, has been extended until one minute after 11:59 P.M., New York City time, on October 23, 2023, unless the tender offer is further extended or earlier terminated. The tender offer was extended to allow additional time for the satisfaction of the closing conditions of the tender offer, including, the valid tender of ordinary shares and ADSs of Sequans representing – together with ordinary shares and ADSs of Sequans beneficially owned by Renesas, if any – at least 90% of the fully diluted ordinary shares of Sequans, as well as confirmation of tax treatment from relevant authorities, regulatory approvals (other than the CFIUS approval which has been obtained) and other customary closing conditions.

The Bank of New York Mellon, the Tender Agent for the tender offer, has advised Renesas that as of 6 P.M., New York City time, on October 4, 2023, approximately 15,647,106 ordinary shares of Sequans (including ordinary shares represented by ADSs), representing approximately 6.67% of the fully diluted ordinary shares of Sequans, have been validly tendered and not properly withdrawn pursuant to the tender offer. Holders that have previously tendered their shares do not need to re-tender their shares or take any other action in response to this extension.

The tender offer is being made pursuant to the Offer to Purchase, dated September 11, 2023 (as it may be amended or supplemented from time to time, the “Offer to Purchase”), the related Ordinary Share Acceptance Form, ADS Letter of Transmittal and certain other offer documents (together with any amendments or supplements thereto), copies of which are attached to the combined Tender Offer Statement and Rule 13e-3 Transaction Statement filed under cover of Schedule TO filed by Renesas and Purchaser with the U.S. Securities and Exchange Commission (the “SEC”) on September 11, 2023, as amended.

About Renesas Electronics Corporation

Renesas Electronics Corporation (TSE: 6723) empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com. Follow us on LinkedIn, Facebook, Twitter, YouTube and Instagram.

About Sequans Communications

Sequans Communications S.A. (NYSE: SQNS) is a leading developer and supplier of cellular IoT connectivity solutions, providing chips and modules for 5G/4G massive and broadband IoT. For 5G/4G massive IoT applications, Sequans provides a comprehensive product portfolio based on its flagship Monarch LTE-M/NB-IoT and Calliope Cat 1 chip platforms, featuring industry-leading low power consumption, a large set of integrated functionalities, and global deployment capability. For 5G/4G broadband IoT applications, Sequans offers a product portfolio based on its Cassiopeia Cat 4/Cat 6 4G and high-end Taurus 5G chip platforms, optimized for low-cost residential, enterprise, and industrial applications. Founded in 2003, Sequans is based in Paris, France with additional offices in the United States, United Kingdom, Israel, Hong Kong, Singapore, Finland, Taiwan, South Korea, and China. Visit Sequans online at http://www.sequans.com/, and follow us on Facebook, Twitter and LinkedIn.

Advisors

BofA Securities is serving as financial advisor to Renesas, and Goodwin Procter LLP is serving as legal counsel. Needham & Company is serving as financial advisor to Sequans, and Orrick, Herrington & Sutcliffe LLP is serving as legal counsel.

Important Additional Information and Where to Find It

In connection with the proposed acquisition of Sequans Communications S.A. (“Sequans”) by Renesas Electronics Corporation, a Japanese corporation (“Parent” or “Renesas”), Parent commenced a tender offer for all of the outstanding ordinary shares, including American Depositary Shares of Sequans, on September 11, 2023. This communication is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell securities of Sequans. It is also not a substitute for the tender offer materials that Parent and Renesas Electronics Europe GmbH, a direct wholly owned subsidiary of Parent (“Purchaser”) filed with the SEC or the solicitation/recommendation statement that Sequans filed on Schedule 14D-9 with the SEC upon commencement of the tender offer. Purchaser filed tender offer materials on Schedule TO with the SEC, and Sequans filed a solicitation/recommendation statement on Schedule 14D-9 and a transaction statement on Schedule 13E-3 with respect to the tender offer with the SEC. THE TENDER OFFER MATERIALS (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF TRANSMITTAL AND CERTAIN OTHER TENDER OFFER DOCUMENTS), THE SOLICITATION/RECOMMENDATION STATEMENT AND TRANSACTION STATEMENT CONTAIN IMPORTANT INFORMATION THAT SHOULD BE READ CAREFULLY AND BE CONSIDERED BY SEQUANS’ SECURITYHOLDERS BEFORE ANY DECISION IS MADE WITH RESPECT TO THE TENDER OFFER. Both the tender offer materials and the solicitation/recommendation statement and transaction statement will be made available to Sequans’ investors and security holders free of charge. A free copy of the tender offer materials and the solicitation/recommendation statement and transaction statement will also be made available to all of Sequans’ investors and security holders by contacting Sequans at [email protected], or by visiting Sequans’ website (www.sequans.com). In addition, the tender offer materials and the solicitation/recommendation statement (and all other documents filed by Sequans with the SEC) will be available at no charge on the SEC’s website (www.sec.gov) upon filing with the SEC. SEQUANS’ INVESTORS AND SECURITY HOLDERS ARE ADVISED TO READ THE TENDER OFFER MATERIALS, THE SOLICITATION/RECOMMENDATION STATEMENT AND THE TRANSACTION STATEMENT, AS EACH MAY BE AMENDED OR SUPPLEMENTED FROM TIME TO TIME, AND ANY OTHER RELEVANT DOCUMENTS FILED BY PARENT OR SEQUANS WITH THE SEC WHEN THEY BECOME AVAILABLE BEFORE THEY MAKE ANY DECISION WITH RESPECT TO THE TENDER OFFER. THESE MATERIALS CONTAIN IMPORTANT INFORMATION ABOUT THE TENDER OFFER, PARENT AND SEQUANS.

Cautionary note regarding forward-looking statements

This announcement may contain certain statements that are, or may be deemed to be, forward-looking statements with respect to the financial condition, results of operations and business of Renesas and/or Sequans and/or the combined group following completion of the transaction and certain plans and objectives of Renesas with respect thereto. These forward-looking statements include, but are not limited to, statements regarding the satisfaction of conditions to the completion of the proposed transaction and the expected completion of the proposed transaction, the timing and benefits thereof, as well as other statements that are not historical fact. These forward-looking statements can be identified by the fact that they do not relate to historical or current facts. Forward-looking statements also often use words such as “anticipate,” “target,” “continue,” “estimate,” “expect,” ”forecast,” “intend,” “may,” “plan,” “goal,” “believe,” “hope,” “aims,” “continue,” “could,” “project,” “should,” “will” or other words of similar meaning. These statements are based on assumptions and assessments made by Renesas and/or Sequans (as applicable) in light of their experience and perception of historical trends, current conditions, future developments and other factors they believe appropriate. By their nature, forward-looking statements involve risk and uncertainty, because they relate to events and depend on circumstances that will occur in the future and the factors described in the context of such forward-looking statements in this announcement could cause actual results and developments to differ materially from those expressed in or implied by such forward-looking statements. Although it is believed that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to be correct and you are therefore cautioned not to place undue reliance on these forward-looking statements which speak only as at the date of this announcement.

Forward-looking statements are not guarantees of future performance. Such forward-looking statements involve known and unknown risks and uncertainties that could significantly affect expected results and are based on certain key assumptions. Such risks and uncertainties include, but are not limited to, the potential failure to satisfy conditions to the completion of the proposed transaction due to the failure to receive a sufficient number of tendered shares in the tender offer; the failure to obtain necessary regulatory or other approvals; the outcome of legal proceedings that may be instituted against Sequans and/or others relating to the transaction; the possibility that competing offers will be made; potential adverse reactions or changes to business relationships resulting from the announcement or completion of the proposed transaction; significant or unexpected costs, charges or expenses resulting from the proposed transaction; and negative effects of this announcement or the consummation of the proposed acquisition on the market price of Sequans’ ADS and ordinary shares. Many factors could cause actual results to differ materially from those projected or implied in any forward-looking statements. Among the factors that could cause actual results to differ materially from those described in the forward-looking statements are changes in the global, political, economic, business and competitive environments, market and regulatory forces, future exchange and interest rates, changes in tax rates and future business combinations or dispositions. If any one or more of these risks or uncertainties materializes or if any one or more of the assumptions prove incorrect, actual results may differ materially from those expected, estimated or projected. Such forward looking statements should therefore be construed in the light of such factors. A more complete description of these and other material risks can be found in Sequans’ filings with the SEC, including its annual report on Form 20-F for the year ended December 31, 2022, subsequent filings on Form 6-K and other documents that may be filed from time to time with the SEC, as well as, the Schedule TO and related tender offer documents filed by Parent and Purchaser and the Schedule 14D-9 and Schedule 13E-3 filed by Sequans. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date of this announcement. Neither Renesas nor Sequans undertakes any obligation to update or revise any forward-looking statement as a result of new information, future events or otherwise, except as required by applicable law.

No member of the Renesas group or the Sequans group nor any of their respective associates, directors, officers, employers or advisers, provides any representation, assurance or guarantee that the occurrence of the events expressed or implied in any forward-looking statements in this announcement will actually occur.

Except as expressly provided in this announcement, no forward-looking or other statements have been reviewed by the auditors of the Renesas group or the Sequans group. All subsequent oral or written forward-looking statements attributable to any member of the Renesas group or the Sequans group, or any of their respective associates, directors, officers, employers or advisers, are expressly qualified in their entirety by the cautionary statement above.

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All names of products or services mentioned in this press release are trademarks or registered trademarks of their respective owners.

Media Contacts:
Renesas Electronics Corporation
Akiko Ishiyama
+ 1-408-887-9006
[email protected]

Sequans Communications S.A.
Kimberly Tassin
+1-425-736-0569
[email protected]

Investor Relations Contacts:
Renesas Electronics Corporation
Yuuki Oka
+81 3-6773-3002
[email protected]

Sequans Communications S.A.
Kim Rogers
+1-541-904-5075
[email protected]

The issuer is solely responsible for the content of this announcement.

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Octa: U.S. unemployment is likely to decline in September

Octa: U.S. unemployment is likely to decline in September

KUALA LUMPUR, MALAYSIA – Media OutReach – 5 October 2023 – U.S. new hires are expected to rise by 150,000 jobs in September, and unemployment is likely to fall to 3.7.%, which could help the Fed continue to keep interest rates on pause.

The U.S. is expected to add 150,000 jobs and bring unemployment down to 3.7.% in September.

The better labour market situation will give a reason for the U.S. Fed to be hawkish. In that case, the main upside target for USDJPY is 150.00–152.00.

The U.S. Labour Department is expected to report on Friday that the U.S. added 150,000 jobs in September, according to economists polled by Reuters, down from 187,000 added in August. They also expect the unemployment rate to fall from 3.8 per cent in August to 3.7 per cent in September.

This data will be an essential part of the Fed’s settlement as it assesses the current state of the U.S. economy and the appropriate course of monetary policy. An improving labour market will give the U.S. Fed a reason to be hawkish, while a decline in new jobs will suggest that the U.S. labour market is not strong enough, prompting the central bank to be more dovish in its decisions and statements.

‘According to the August data, the labour market is returning to normal with a gain of 187,000 jobs, and this trend is likely to continue in September,’ said Kar Yong Ang, the Octa financial market analyst. ‘Such an improvement in the U.S. labour market will support the U.S. dollar,’ he added.

The Fed’s recent announcement that interest rates will remain ‘high for longer’ has rattled global markets, adding strength to the U.S. dollar. It may strengthen even more if the U.S. labour market forecast is confirmed. For the currency market players, this may mean that USDJPY is likely to continue rising, breaking through the critical resistance level of 150.00. The main target is 150.00–152.00.

Hashtag: #Octa

The issuer is solely responsible for the content of this announcement.

About Octa

is an international broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services already utilised by clients from 180 countries with more than 42 million trading accounts. Free educational webinars, articles, and analytical tools they provide help clients reach their investment goals.

The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.

Octa has also won more than 60 awards since its foundation, including the ‘Best Educational Broker 2023’ award from Global Forex Awards and the ‘Best Global Broker Asia 2022’ award from International Business Magazine.

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