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Thai government holds reception to thank all involved in cave rescue mission, PRD

Thai government holds reception to thank all involved in cave rescue mission, PRD
Photo from Thailand’s Government Public Relations Department

Bangkok, 07 September, 2018 – Thailand’s Government Public Relations Department (PRD) has reported that the Thai government hosted a reception to thank all Thais and foreigners for their help and sacrifice throughout the 18-day rescue mission that brought 12 boys of Mu Pa Academy youth football team and their coach out of Tham Luang Cave in Chiang Rai.

Held under the theme “United as One”, the reception took place on 6 September, 2018, from 18.00-21.00 Hrs. at the Royal Plaza in Bangkok.

His Majesty King Maha Vajiralongkorn Bodindradebayavarangkun graciously granted the use of the Royal Plaza as the venue for the reception. His Majesty also sponsored the provision of Thai and international food including traditional Thai desserts, while the Government provided other popular Thai dishes and beverages.

The PRD quoted Thai Prime Minister General Prayut Chan-o-cha as saying that His Majesty King Rama X and members of the royal family had been concerned about the cave incident and closely followed up on the rescue operation. His Majesty also gave moral support to all the rescuers and provided royal assistances of all forms, which contributed to the success of the mission.

Prime Minister Prayut also honoured the heroic and courageous act of the late Lieutenant Commander Saman Gunan, who sacrificed his life for the team, saying that he would be remembered forever.

Thai government holds reception to thank all involved in cave rescue mission, PRD
Photo from Thailand’s Government Public Relations Department

According to the PRD, members of Mu Pa Academy youth football team took the stage to express their profound gratitude toward His Majesty King Rama X and all Thai and foreign rescuers. In return, they are committed to living their lives as decent humans, being good children to their parents, and good students to teachers.

Prime Minister Prayut and his spouse greeted participants in the reception and departed after joining them…

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Maximizing your return on investment in digital advertising

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Mr. Ricardo Glenn, Digital Media Director at Infocus Mekong, looks at measuring reach and frequency in digital advertising.


Maximizing your return on investment in digital advertising, vietnam economy, business news, vn news, vietnamnet bridge, english news, Vietnam news, news Vietnam, vietnamnet news, vn news, Vietnam net news, Vietnam latest news, Vietnam breaking news

There are two major players in Vietnam at present with respect to digital advertising spend.

The Google story began in 1995 at Stanford University in California, when it was founded by Larry Page and Sergey Brin while they were Ph.D. students. In September 1997 they registered the domain name google.com.

Facebook, meanwhile, was launched by Mark Zuckerberg and Eduardo Saverin in February 2004, while both were students at Harvard.

Today, these two giants capture 25 per cent of the global advertising spend and 61 per cent of global online advertising; figures that are even higher in Vietnam. Media agency Magna forecasts that digital media will take 44 per cent of all ad money spent globally this year and 50 per cent by 2020.

Maximizing your return on investment in digital advertising, vietnam economy, business news, vn news, vietnamnet bridge, english news, Vietnam news, news Vietnam, vietnamnet news, vn news, Vietnam net news, Vietnam latest news, Vietnam breaking news

Is Vietnam following the global trend?

Is Vietnam behaving the same as the rest of the world? Simple answer: NO! TV ad spend is still triple the size of online spend compared to the rest of the world.

Maximizing your return on investment in digital advertising, vietnam economy, business news, vn news, vietnamnet bridge, english news, Vietnam news, news Vietnam, vietnamnet news, vn news, Vietnam net news, Vietnam latest news, Vietnam breaking news

Digital behavior in Vietnam

In many respects, Vietnam mimics the rest of the world in terms of online behavior.

– 2.5 hours / day spent on mobile phones

– 70 per cent of mobile phones are smartphones

– Internet penetration of 67 per cent

– 85 per cent of internet users use mobiles to go online

– 60 per cent plus of smartphones are in rural areas

– 7th largest number of active Facebook users globally

– 5th highest use of YouTube globally

As can be seen, the issue is definitely not reach, as Vietnamese are online or on mobiles often. So, what is driving the disparity between online audiences and advertising spend?

A simple search for the answer is to look at Vietnam’s northern neighbor, China – today the world’s biggest consumer of digital everything.

The evolution of China’s digital ad boom 2004-2012

Back in 2004, China was a mirror image of Vietnam in terms of advertising spend. TV advertising was beginning to lose audiences due to channel fragmentation and the increase of online activities. However, TV had a true and trusted measurement system providing advertisers with reach and frequency (GRP), thus allowing them to better understand their return on investment, which digital did not. Hence, investment was limited on digital because there was no way to understand how impactful this new format of advertising was, making advertisers wary of investing in digital advertising and driving continued spend on TV, even though audience viewership was in decline.

Breakthrough solution

In 2009, Miaozhen (China’s digital ad monitoring currency) suggested a more complete and practical way to understand digital advertising, by developing a consistent measurable system between TV and digital advertising using scientific planning, which was based on two key points.

– We cannot ignore the fact that, like TV, when an online ad is exposed, people get some impressions of a brand

– Because only so few will click, we cannot ignore non-clickers

Maximizing your return on investment in digital advertising, vietnam economy, business news, vn news, vietnamnet bridge, english news, Vietnam news, news Vietnam, vietnamnet news, vn news, Vietnam net news, Vietnam latest news, Vietnam breaking news

After massive data collaboration between Miaozhen, Millward Brown, and Lightspeed, the concept of IGRP was born in China, ahead of the rest of the world. Today, due to Miaozhens’s digital systems, digital spend in China now outweighs TV and is the largest globally.

Good news for Vietnam

In Vietnam, we are now able to provide advertisers with the same advantages China experienced to drive digital growth.

– Optimization and planning software (X-Reach) to maximize campaign reach / frequency while minimizing campaign spend

– Providing you with in and out of target results by publisher / channel, driving publishers to become more transparent and effective in their placements

– Providing data norms to compare your campaign versus the market

– Maximizing your marketing mix between TV and digital to optimize your overall campaign spend and reach

– The only holistic solutions covering all digital devices, including mobile

Budget allocation

Budget allocation should be placed based on your media objectives, either to gain higher reach or higher frequency. X-Reach software allows you to plot and simulate your desired impact to optimize your overall campaign strategy before you spend any money, by either achieving fixed reach with lower budget or achieving maximum reach within a fixed budget.

Campaign results

– There are four options to have 50 per cent reach with a 3+ frequency

– We can see different options in terms of investment in GRPs

– Next step is to input the scorecards and understand the best option

Maximizing your return on investment in digital advertising, vietnam economy, business news, vn news, vietnamnet bridge, english news, Vietnam news, news Vietnam, vietnamnet news, vn news, Vietnam net news, Vietnam latest news, Vietnam breaking news

As witnessed above, Option 4, with a mix of 300 GRP’s on TV and 140 iGRP, can achieve the 50 per cent reach required.

Even with a duplication of 8 per cent, meaning you would reach them on both platforms, it gives us the best budget. After understanding how to allocate the money the next step would be to track and understand the performance of your campaign.

This chart can help you understand if your objectives were achieved or not. The reach curve of your campaign vs. initial plan or vs. industry should look similar to this.

VN Economic Times

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Awards ceremony: 13 winning photographs to be featured in TAT’s 2019 calendar

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Bangkok, 27 August, 2018 – The Tourism Authority of Thailand (TAT) together with the Royal Photographic Society of Thailand (RPST) has with great pleasure unveiled 124 winning entries in a nationwide photography competition that aimed to capture the kingdom in all its beauty.

TAT Calendar Photography Competition Winners

The 124 photographs, selected from a total of 10,656 photographs entered into the competition that ran this past April, were presented at an awards ceremony held in Bangkok on Friday, 24 August.

The 13 winning photographs were selected by none other than Thai Prime Minister General Prayut Chan-o-cha.

TAT Governor, Mr. Yuthasak Supasorn, said: “The 13 winning photographs will be featured in the TAT’s 2019 calendar, in its wall, desk and digital versions. Each is a stunning snapshot of Thailand’s beauty and uniqueness, and as such will also be weaved with great effect into our extensive promotional material to stimulate year-round travel.”

Open to the general public, the photography competition featured different categories under which entries could be submitted. These included nature and gastronomy, which are among the key focuses of the TAT’s Amazing Thailand: Open to the New Shades communication concept that encourages tourists to experience the kingdom from new and existing perspectives.

The other categories were maritime tourism, historical tourism, community-based tourism, sports tourism, activities and festivals and man-made attractions.

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The 13 photographs selected, each of which received a cash prize of 50,000 Baht and a congratulatory plaque from TAT, were:

  1. Thung Salaeng Luang National Park, Phetchabun
  2. Sam Phan Bok, Ubon Ratchathani
  3. Wat Bang Thong, Krabi
  4. Ko Wai, Mu Ko Chang National Park, Trat
  5. Richelieu Rock, Mu Ko Surin National Park, Phang Nga
  6. Tha Kha Floating Market, Samut Songkhram
  7. Wat Phuket, Nan
  8. Khlong Roi Sai (100 canals), Surat Thani
  9. Ban Nai Thung, Nakhon Si Thammarat
  10. Ban Pak…

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Indonesian ride-hailing firm pressures Grab

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After just a short time being launched in Vietnam, Indonesian company Go-Jek’s services have attracted many drivers and passengers.


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Go-Jek, on entry into Vietnam, have established a partnership with local teams to launch operations under the name Go-Viet.   

After just a short time being launched in Vietnam, Indonesian company Go-Jek’s services have attracted many drivers and passengers.

Launched in early this month, Go-Viet now provides motorbikes (Go-Bike) and delivery services (Go-Send) in 12 districts of HCM City with thousands of motorbikes.

Go-Viet has offered many attractive policies to lure drivers and passengers. Passengers who travel a distance of below eight kilometres have to pay just VND5,000 (21.76 US cents) and Go-Viet has to cover the loss of VND25,000 in this case.

Drivers will get a bonus of VND220,000 for the 13th trip per day.

Go-Viet is expected to launch a Go-Car service soon.

Meanwhile, lots of GrabBike drivers complained that their daily income was quite modest at VND600,000 (USD27.27). So some have moved to Go-Viet.

Grab has increased commission for GrabBike drivers following competition from Go-Viet.

Nguoi Lao Dong/Dtinews

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CNN Travel Facebook Poll lists seven Thai dishes among World’s 50 Best Foods – Facebook, Lifestyle, Tourism, Travel

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The latest CNN Travel World’s 50 Best Foods list was compiled based on the votes of 35,000 readers via a Facebook poll. The seven Thai dishes in the list are Tom Yum Kung in fourth place, Phat Thai (fifth), Som Tam Papaya Salad (sixth), Massaman Curry (10th), Green Curry (19th), Chicken Fried Rice (24th) and Mu Nam Tok or spicy minced pork salad (36th).

According to CNN Travel writer, Tim Cheung, the original World’s 50 Best Foods article, which was released in 2011 “stimulate some impassioned debate about the conspicuous lack of French dishes and the merits of ketchup over mayonnaise” and so the online publication “threw it open to a vote on a Facebook poll.”

Mr. Yuthasak said, “With seven Thai dishes voted into this influential list shows how Thai Cuisine is increasingly perceived as a world-class culinary experience and Thailand a great destination for foodie tourism.

TAT plays a large role in promoting Thai Cuisine through several initiatives, including launching the Amazing Thai Taste campaign in 2016, publishing several publications about Thai dishes and ingredients and the best places to find them, and sponsoring a large number of food based events around the world.

This year, TAT has entered into a partnership with Michelin Travel Partner to publish a Michelin Guide Bangkok as well as with Gault & Millau to publish a…

Read the complete story on Thailand Business News

Vietnamese exporters required to be perfect to enter US market

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The Vietnamese exporters are required to be perfect when it comes to export to the US, a demanding market with stringent requirements, according to industry insiders. 


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Statistics from the Ministry of Industry and Trade showed that Vietnam’s exports to the US topped 21 billion USD in the first half of this year, up 10 percent year-on-year, accounting for 19 percent of the country’s total. Notably, the figure has grown 20 percent annually over the past years. 

Nguyen Thang Vuong, head of the ministry’s Department of European – American Markets, said the US market is highly competitive with high transportation cost due to far geographical distance and complicated trade laws. 

Another obstacle is high technical barriers on food safety and increased protection of domestic manufacturing. 

Former Minister Counselor at the Vietnam Embassy’s Trade Office in the US Dao Tran Nhan said the US’s Food Safety Modernisation Act (FSMA) poses a barrier to Vietnamese exporters, laying a burden on both importers and manufacturers regarding food safety and hygiene and supervision. 

Nhan described the FSMA’s regulation on building a food safety and hygiene programme at the manufacturing and processing facilities as very stringent because the US will trace the origin of products before they enter the market. 

The programme requires having Vietnamese staff proficient in English and allows the US staff to inspect manufacturing facilities without informing Vietnamese agencies concerned. 

Though entering the US via supermarkets like Walmart and Kroger is the fastest way, it is by no means easy, he said, adding that one of the criteria for Walmart to consider opening an outlet is that the market must have at least 100 million people. The giant retailer is eyeing China and India. 

He suggested navigating the US market via representative offices or branches of retail groups, adding that Walmart and Target have established their representative offices in Ho Chi Minh City. 

He noted that major US retailers also pay attention to salary, working hours, welfare, training and environment hygiene.-VNA

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How mass transit reshapes Bangkok’s property market – Real Estate

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Developers and buyers all want to know the impact on the property market of the 197-kilometre mass transit lines under construction in Bangkok.

These new infrastructure developments, in addition to the 110km of existing mass transit lines, will improve access to and from inner city areas and link midtown areas.

This will affect the property market, especially the residential market. The popularity of each line can be seen from its ridership, as well as the number and prices of residential units along the line. These factors show not all lines are equal.

Currently, the BTS Light Green Line, with 750,000 passengers per day, has seen the most developments of residential, office, retail, and hotel properties.

It is followed by the MRT Blue Line, with 350,000 passengers per day, where developments have been concentrated along Ratchadaphisek road.

For the MRT Purple Line, many condominiums were launched during its construction with high expectations. However, with currently only 51,000 passengers per day, it will be less attractive for developers to invest further in projects along the line until the passenger numbers improve.

Residential developers are also acquiring land plots before the completion of the new lines under construction. Speculative residential property buyers are willing to purchase soon after construction starts on the lines.

End-user buyers who represent real demand only make decisions when they see there is significant progress on the lines and the projects they are planning to buy can be completed about the same time the line becomes operational. Many end users need the line to be operating before they decide to live in the property.

How mass transit moves condominium market | Bangkok Post: business

Read the complete article on Thailand Business News

Listing beckons for local property developers

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Last month saw the listing of the Hai Phat Investment JSC (Stock code: HPX), a Vietnamese property developer specializing in residential, hospitality and industrial real estate in Vietnam’s north, on the Ho Chi Minh Stock Exchange (HSX), with a reference price of VND26,800 ($1.16) per share and market capitalization of around $175 million. 


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This year has seen something of a wave of Vietnamese real estate developers and brokers listing or planning to list. “After three years of recovery and unprecedented growth, Vietnam’s real estate sector has experienced major breakthroughs in fundraising, with the recent $1.35-billion IPO and listing of Vinhomes,” said Ms. Dang Phuong Hang, Managing Director of CBRE Vietnam. “This is a landmark event that will influence the decision on listing of many other local developers.”

Rising stars

More local developers looking to list comes as the local property market has seen a host of changes over the last year and the profile of local real estate developers and brokers has risen to a new level in the eyes of investors. Real estate pulled in the second-highest amount of FDI in the first half of the year, with investors seeing much potential for growth.

The Van Phu Investment JSC (Stock code: VPI) reached a turning point in June when it moved from the Hanoi Stock Exchange (HNX) to HSX at a price of VND43,500 ($1.89) per share, after joining the northern bourse at the end of last year. Focusing on both Hanoi and Ho Chi Minh City, VPI posted handy business results in 2017, with after-tax profit of more than $18 million. Foreign investors such as Dragon Capital, Vietnam Holdings, and APS now hold more than 10 per cent, just half a year after it joined the market. “Listing is inevitable for major real estate developers,” said Mr. Pham Hong Chau, Deputy General Director of Van Phu Investment. “Our listing has had a positive impact on our business performance.”

With 15 years of experience in implementing large real estate projects, including residential, commercial buildings, and urban areas, as well as highway construction and acting as a technical infrastructure contractor, VPI had sold more than 4,000 apartments as at the end of 2017 and is currently involved in nearly 20 projects in Hanoi and Ho Chi Minh City. “We will continue to accumulate a land bank in major cities and tourism hubs, and at the same time gradually move our existing land reserve into the city center,” Mr. Chau said.

Foreign funds have been dynamic in stake acquisitions in a number of other local developers. VinaCapital’s flagship fund the Vietnam Opportunity Fund (VOF) and Dragon Capital announced a few months ago they had outlaid $21 million on a 25 per cent stake in the Century Land JSC (CenLand), one of Vietnam’s leading real estate brokerages and the leader in the northern region. CenLand last month held roadshows introducing investment opportunities in the company as part of its efforts to inform investors about its plan to list on HSX this year, though it is yet to confirm exactly when.

The market has also taken in increasing FDI inflows from Japanese investors either with plans to go it alone or team up with local property developers. After debuting on HNX in early April, NetLand (Stock code: NRC) signed a strategic investment agreement with Japan’s Sanei Architecture Planning, while another Japanese company, G-7 Holdings Inc., became a major investor in the company in May. “We are also on the way to negotiating with three other Japanese investors this year to acquire more project capital,” said Mr. Nguyen Huu Quang, Deputy General Director of NetLand.

Another Vietnamese real estate developer, First Real JSC, which focuses on the mid- and high-end hospitality segments and land products and has a large land reserve in the central region, has already submitted documents to HSX and plans to list 30 million shares during the third quarter. “We will implement more than 20 projects in central and southern cities and provinces in the time to come and we’ve also been receiving investment requests from both local and foreign investors,” Mr. Nguyen Hao Hiep, Chairman of First Real, told VET.

Supply, Hanoi & HCMC

Source: VARS, Q1/2018

Source: VARS, Q1/2018

Transactions, Hanoi & HCMC

Source: VARS, Q1/2018

Source: VARS, Q1/2018

Future prospects

Residential remains a major asset class of appeal thanks to strong fundamentals driven by a low ratio of modern home ownership, young demographics, and rising incomes, which continue to lay the foundation for further IPOs and private placements to come, according to Ms. Hang from CBRE. “Investment interest in commercial, industrial and hospitality real estate is also on the rise,” she said. “Expansion of sectors across the board is fueled by GDP growth, which continues to impress, reaching more than 7 per cent for the first half of the year, the highest since 2011, and by sustained strong FDI flows.” 

She also noted that foreign investors have never been more welcome, and while on an institutional level they have capital and know-how they have increasingly found themselves faced with competition from local developers with increased capabilities and financial prowess. “The listing of prestigious real estate firms will bring new quality products to the stock market, raising the overall market price of real estate shares and attracting more interest from domestic and foreign institutional and individual investors, leading to rising liquidity, transaction value, and market value of real estate stocks,” Mr. Chau from VPI said.

Large land reserves in prime locations are among the primary advantages held by all major Vietnamese property developers. First Real, for example, plans to build 20 projects this year with 5,000 apartments, raise its number of branch offices around the country to 16, and reach market capitalization of $44 million. Meanwhile, NetLand’s growth vision to 2020 includes it becoming a Top 3 company in Vietnam with a good distribution network and products that provide customers with real value. “We aim to raise investment and partner with foreign investors to acquire stable capital resources and their management experience,” Mr. Quang said.

He added that the local market will continue to consume good products in prime locations and at reasonable prices during the second half of the year, in particular apartments at less than $65,000. “Foreign investment funds are still keen to work with domestic companies to create products that are attractive to buyers,” he said. “Generally, the market in the second half will grow at about 5 per cent.”

Market limitations

Vietnam is still a developing market and investors see much growth potential after watching how the real estate market has progressed in other regional countries. One thing Vietnam could do to boost investor confidence further would be to speed up the construction of infrastructure projects, according to Ms. Hang.

In the context of tightening credit flows into real estate, it is becoming more difficult for developers to rely on funding from bank loans and it’s imperative they look at other channels. Besides the commonly-adopted strategy of forming a joint venture, strong local developers are now more open to the option of issuing shares on the local stock exchange. “Vietnam’s stock market witnessed tremendous growth in the beginning of 2018, but right now is going through a correction period,” Ms. Hang said. “Developers planning to list will have to plan carefully.” 

Meanwhile, Mr. Nguyen Tho Tuyen, CEO of CenLand, believes that the state of the real estate market in the time to come will depend greatly on the finance market. Some investors have already cooled on Hanoi and Ho Chi Minh City. “Our survey found that investors continue to be interested in localities with convenient transport and a central location,” he said. “The market size has not changed much, which leads investors to properties with good locations.”

Mr. Quang from NetLand said that Vietnam’s real estate market has experienced a land fever since the beginning of the year, which is causing a lot of difficulties, especially in the provinces. “The situation is now under control,” he believes, “But banks are cautious about real estate lending and property transactions in May and June slowed, as did prices.”

Stakeholders are paying greater attention to sustainability, according to CBRE Vietnam. Many have pointed to overheated growth in sub-sectors like land at proposed special economic zones. “Due to the government’s timely intervention, however, we don’t think there is any chance of a real estate bubble,” Ms. Hang said. “We have also observed improvements in product mix and product diversification, even though there is still room for further improvement. Most importantly, many developers are still cautiously optimistic about the market in the near future.”

VN Economic Times

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