Thailand is enhancing tourism with Malaysia by promoting cross-border travel, launching self-drive initiatives, expanding rail links, and organizing cultural events to attract more Malaysian tourists, targeting over 5 million arrivals.
Thailand is prioritizing tourism connections with its Southeast Asian neighbors, particularly Malaysia, as it diversifies its market. This push for cross-border tourism promotes seamless travel within ASEAN, making it easier for tourists to visit by both air and road.
Despite Malaysia’s position as Thailand’s second-largest source market, visitor numbers are expected to increase significantly, potentially exceeding 4.4 million arrivals this year. The Tourism Authority of Thailand (TAT) is focusing on enhancing cross-border routes and services tailored specifically for Malaysian tourists.
To strengthen travel connections, new initiatives like the Self-Drive Tourism Fun Map have been launched, enabling tourists to explore both countries at their leisure. Additionally, improved rail links are being developed to facilitate easier access, with events and festivals planned to attract Malaysian visitors to Thailand’s rich cultural offerings.
Source : Thailand and Malaysia’s Cross-Border Tourism Initiative Hits the Road
