The environmental startup, Negawatt Utility Ltd., has launched a ground-breaking sustainability reward platform, Zero2, marking a significant moment for the environmental movement in Hong Kong. The launch was celebrated with the first carbon neutral wedding held at the ‘Zero Carbon Park’.
Negawatt’s CEO, Mr. Arthur Lam, stated that Zero2 is a low-carbon, environmentally friendly mobile game application. It rewards individuals with merchant discounts, encouraging users to make sustainable behavioral changes in their daily lives. The aim is to promote social responsibility and bring positive energy. He also mentioned that Negawatt will sponsor a brand new Tesla Model Y electric car by the end of this year and reward it to the Zero2 user who best practices a sustainable lifestyle. This user will also have the chance to join Lin Min Chen for a “Green Low-carbon Day Tour”.
A Celebrity Union for Carbon Neutrality
Renowned Malaysian celebrity, Lin Min Chen, has pledged her dedication to a carbon-neutral lifestyle by becoming an integral part of the Zero2 community. In a heart-warming ceremony, Lin declared “I do, Zero2,” symbolizing her dedication to reducing her carbon footprint and inspiring others to do the same. Lin’s union with ESPig, the endearing Zero2 mascot, represents a powerful commitment by both parties to work tirelessly towards transitioning Hong Kong into a net-zero city.
Diamond Ring: A Symbol of Love and Carbon Neutrality
The exchange of a diamond ring during the wedding is more than just a symbol of love; it embodies the commitment to a lifelong journey towards carbon neutrality. As each Hong Kong citizen emits approximately 6 tons of carbon emissions annually, Zero2 has gifted Lin Min Chen an astounding 50 years’ worth of carbon credits (6 tons x 50 years) to offset her future carbon emissions. This significant carbon credit offering ensures that Lin will not only offset the whole-life-worth of carbon footprint but also become a carbon-positive role model for the entire city of Hong Kong.
The Eco-Friendly Wedding Gown
Adding to the sustainability of the event, the wedding gown worn by Lin Min Chen is a stunning creation from the atelier of Ms. Noel Chu. This exquisite gown has been designed with utmost care for the environment, using low-carbon and reusable materials. Crafted from high-quality Italian satin, soft tulle, and delicate French lace, the gown exemplifies elegance and eco-consciousness. Moreover, the gown features recyclable die-cut paper embellishments, making it a unique blend of artistry and environmental responsibility.
The choice of a low-carbon and reusable wedding gown sends a powerful message about embracing sustainable practices in the fashion industry. Ms. Noel Chu’s atelier has set an example for the world, showing that style and beauty need not come at the expense of the environment.
Achieving a Net-Zero Wedding
Negawatt, the mastermind behind the event, has taken a low-carbon approach when designing the celebration. The event will feature an array of recyclable materials, underscoring the commitment to sustainability at every step. To achieve a net-zero wedding, two types of carbon emissions are considered: embodied carbon and operational carbon.
Embodied carbon, arising from non-recyclable materials used for the event, such as the wedding dress, has been meticulously calculated and offset. Additionally, operational carbon, encompassing the energy and resources utilized during setup, operation, and dismantling, has been measured and compensated.
Transportation emissions from guests arriving at the event have also been accounted for and offset, with each guest receiving 3 carbon credits as part of the initiative. Negawatt has gone the extra mile by purchasing and retiring carbon credits from HKEx’s Core Climate and sponsoring a rainforest restoration project in Nguru Mountains, Tanzania, Africa, to offset any remaining carbon emissions.
An official ‘vow’ as activation
During the mobile app Kick-off ceremony, Lam, Lin and guests followed the emcee’s lead and together shouted the ‘wedding vow’ “I Do Zero2” on stage, further declaring their collaboration and determination with Negawatt in promoting sustainable development and circular economy in Hong Kong.
A Memorable and Inspirational Event
The day-long event features an exciting lineup of activities, including inspiring speeches from esteemed personalities. Among them is Mr. Suleiman Amin, Managing Director of Catalyst, Masdar City’s accelerator, who signed a strategic partnership MoU in Dubai with Negawatt earlier this year. The momentous occasion was witnessed by the Hong Kong Chief Executive, Mr. John Lee.
Joining the stage were Ms. Pamela Leung, Corporate Communications Director from Hong Kong Housing Society. Ms. Leung stated that this year marks the 75th anniversary of the Housing Association, which has been tirelessly pushing environmental work forward for over 20 years and has held numerous regional events to raise residents’ awareness of environmental protection. She pointed out that Zero2 starts with clothing, food, housing, and transportation to record the carbon footprint of Hong Kong people. The Housing Association has recently been promoting the community project, ‘Community ESG Program’, through the ‘Zero 2’ platform since the beginning of July, hoping to make new breakthroughs and set an example.
Mr. Tom Gaffney, Managing Director of CBRE HK, also congratulated Zero2 on its official launch through video. Gaffney’s sharing was followed by Mr. Kelvin Kwong, founder of XGD media, who appreciated Lam for sparing no effort in driving ESG in Hong Kong.
Mr. Eddie Lee, Associate Director of the Hong Kong Trade Development Council’s (HKTDC) Merchandise Trade and Innovation, presented Lam, CEO of Negawatt Utility, with the Start-up Award and the ESG Award of the sixth edition of the “Start-up Express” organized by HKTDC. The organizing company, Negawatt Utility, received these two awards at the beginning of the month. Lee was also attending the ceremony to present the two awards to Lam in person. During the ceremony, Lee also pledged “I Do Zero2” on stage.
Besides the esteemed speakers, the event was well attended by distinguished executives from prominent organizations, including Mr.Alex Ho, Designated Director of Construction Industry Council (Industry Development) and Mr.Ricky Lai, Chairman of the Hong Kong Students Union.The presence of these key players in the industry further highlights the importance of collaborative efforts in driving sustainability and regenerative economy for Hong Kong.
Additionally, health and fitness influencers lent their valuable insights to the event, emphasizing the significance of individual well-being in the broader context of a sustainable future.
During the event, attendees were given the opportunity to experience first hand how Zero2 is paving the way for a regenerative economy.
A Special Incentive for the Most Sustainable Zero2 User
During the event, Mr. Arthur Lam, CEO of Negawatt, made an exciting announcement. Negawatt will sponsor a free Tesla Model Y for the most sustainable Zero2 user by the end of the year. The winning user will also have the chance to go on a green low-carbon day tour with the Zero2 artist endorser Lin Min Chen! This grand gesture underscores Negawatt’s commitment to rewarding and encouraging individuals who actively contribute to building a greener future. The Tesla Model Y, an all-electric SUV, epitomizes sustainable mobility and embodies the spirit of Zero2’s environmental mission.
Join us in celebrating this historic milestone in Hong Kong’s journey towards sustainability and carbon neutrality. Together, let’s create a greener, cleaner, and brighter future for generations to come.
Hashtag: #Negawatt
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About Zero2
Zero2 aspires to gamify ESG and drive sustainability involvement, by setting up a reward platform for the society. Through missions, points and rewards, Zero2 encourages users to achieve a low-carbon lifestyle. Visit 
https://www.zero2.app/ to find out more about its vision and impact.
Zero2’s visions
Zero2’s vision is to move towards a future of zero waste and net-zero emissions. We believe this is a necessary goal for the health of our planet. While we are committed to partnering with sustainable businesses, we also understand that relying solely on these partnerships is not enough to achieve our net-zero emissions target. We acknowledge that we must collaborate with companies that have not yet incorporated sustainability into their business strategies. Our focus is not to promote consumerism but to help all businesses undergo digital transformation and achieve sustainable operations. We believe that doing so can collectively have a positive impact on the environment, save our planet, and create a circular economy.
About Negawatt
Negawatt started as an AIoT (Artificial Intelligent of Things) startup specializing in ESG with smart city solutions. Using proptech to accelerate digital transformation for landlords and building occupants to drive quantifiable ESG impact. To make impact scalable, we newly launched a B2B2C with an ESG GameFi app called Zero2 to reward individuals with merchant discounts. By incentivizing individuals, users will make sustainable behavioral changes in their daily lives and we can digitize all of the impact for future work.
About Mr. Arthur Lam, CEO of Negawatt Utility Limited
Mr. Arthur Lam is the co-founder and CEO of Negawatt Utility Limited, an AIoT (Artificial Intelligent of Things) startup specializing in ESG with smart city solutions. As a serial entrepreneur with over 14 years in property technologies with the focus on sustainability, he was the Co Founder and Executive Vice Chairman of Unity Group （1539.hk）, a publicly listed company on HKEx Main Board specializing in Energy Management Contracts with businesses across APAC and Africa. He is a certified ESG Planner of the International Chamber of Sustainable Development, Carbon Audit Professional and a certified Energy Manager of The Association of Energy Engineers (Hong Kong Chapter). Arthur has also completed executive courses such as Net Zero from Cambridge University, Artificial Intelligence for Business from MIT, and Venture Capital from Stanford University. He graduated from the University of Notre Dame, Indiana, United States, with a Bachelor’s degree in Mechanical Engineering in May 2008.
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This content was prepared by Media OutReach. The opinions expressed in this article are the author’s own and do not reflect the view of Siam News.
