Founder and CEO Nima Karimi said, “The personal loan journey is often complex and unnerving for the borrower. Consumers deserve clarity and choice when making critical loan decisions. That has always been Lendela’s goal.”
Unlike the convoluted and often opaque lending landscape, Lendela stands out as a beacon of simplicity and transparency. “Our platform increases access to the most affordable and realistic credit options available, taking into account each profile’s credit history. We aim to transform the borrower experience, making it easier for individuals to make informed decisions about their loans”, Karimi explained.
Lendela’s commitment to providing a superior borrowing experience is evident in its extensive track record. In the last year alone, the fintech has brought over USD 3.7m in savings to borrowers thanks to its unique reverse auction model. Their extensive network of lenders also ensures that borrowers have access to a wide array of loan options, regardless of credit and transactional profiles.
Charting a path forward
Notable lead investors from Lendela’s Series A round include Cocoon Capital and Chocolate Ventures. Chocolate Ventures was started by Singlife founder and former Group Chief Executive, Walter de Oude, who recognised the pressing need for enhanced options and transparency in financial services.
De Oude emphasised that “Businesses that add real value to customers are businesses that will last. Consumer finance is a necessary part of so many lives, and making lending more democratic is a meaningful endeavour. Lendela is well loved by the customers it services and will grow as a result. I love businesses that really add value to everyday people and make people’s lives better.”
Looking ahead, Lendela plans to expand across the Asia-Pacific region, following its launch in Australia earlier this year. Additionally, the funds will be directed toward product development to enhance integration and broaden the scope of consumer services benefiting from greater transparency.
“We are not disruptors – we are enablers. Our platform connects consumers with the best loan providers, streamlining the process for greater efficiency so nobody pays more than necessary for their loan”, said Karimi.
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This content was prepared by Media OutReach. The opinions expressed in this article are the author's own and do not reflect the view of Siam News Network.
