HSBC is crowned Best Digital Campaign of the Year
HONG KONG, March 15, 2024 /PRNewswire/ — As one of the most active advertising and digital marketing associations in Hong Kong, IAB Hong Kong (IAB HK) successfully held its Spring Dinner & Digital Awards Gala 2023 (The Gala) at the Hong Kong Convention and Exhibition Centre on 13 Mar 2024. This event brought together 350 local digital marketing elites to network, celebrate, and recognize outstanding achievements in the industry.
Group photo with all judges and awardees
Kevin Huang, Chairman of IAB Hong Kong, addressed his welcoming speech to mark the opening: "Over the past year, we have seen a healthy recovery in the ad market as brands ramped up their brand-building and marketing efforts again to stay top of mind, gain market share and fuel growth. Tonight, we are here to honor some very talented individuals who have shown outstanding creativity, innovation and achievements with our 2nd annual Digital Awards". This award is the only digital marketing-focused award organized by a non-profit organization, contributing to developing an innovative future for the digital marketing industry. The Gala was first held in the format of a spring dinner and was sponsored by AnyMind Group, EternityX, Google, Hang Seng Bank, HKT, Omnicom Media Group, Publicis Groupe, RFI Asia, RTB House, Uni-China Group and Yahoo.
The judging panel comprised 43 highly recognized industry leaders and senior professionals across the digital marketing industry including brands, agencies, platforms, NGOs, academia, and AdTech (Appendix 1: Judge List of IAB HK Digital Awards 2023). They dedicated almost 550 hours to reviewing over 110 entries and selected the outstanding campaigns based on four key areas: strategy, execution, innovation, and results.
Arthur Chan, Vice Chairman of IABHK, shared that the overall quality of entries was splendid. "The standard of this year’s entries is impressively high. I served as a judge last year as well and I would say the submissions from this year surpassed our expectations," said Chan. "All the entries were solid contenders. Our main discussion was deciding which was better," added Simone Tam, CEO (Greater Bay Area) of Dentsu. All the compliments from the judges are testaments to the industry’s dedication to excellence and the continuous pursuit of innovative marketing strategies.
The award includes six categories, namely Best Use of Adtech & Programmatic Advertising, Best Branding Campaign, Best Use of Commerce, Best Use of Content Innovation, Best Use of Data & Insights, and Best Use of Martech, comprehensively covering various technological aspects and market trends in digital marketing. Each award has an independent judging panel, evaluating the campaigns’ Strategy, Execution, Innovation/Creativity, and Results. Among the gold winners, the campaign with the highest scores and most awards will be crowned the "Best Digital Campaign of the Year".
Winner Results of IAB HK Digital Awards 2023
Category
Award
Brand / Agency
Campaign Name
Best Use of Adtech & Programmatic Advertising
Gold
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
HSBC – Smart Use of Future Money Campaign
Silver
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
2023 Wealth and Stock Decoded Campaign
Bronze
Brand: Hong Kong Disneyland
Agencies: Zenith HK, The Trade Desk Hong Kong
Hong Kong Disneyland – "Momentous" Nighttime Spectacular
Best Branding Campaign
Gold
Brand: Hang Seng Bank Limited
Agency: The Bread Digital
Prestige Banking − CFO Campaign
Silver
Brand: Tam Jai International – TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
TamJai SamGor 15th Anniversary Campaign
Bronze
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
HSBC Fraud Fair
Best Use of Commerce
Gold
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
HSBC – Smart Use of Future Money Campaign
Silver
Brand: SHISEIDO
Agency: iProspect
MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Bronze
Brand: Chow Sang Sang
Agency: Prizm Group
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Best Use of Content Innovation
Gold
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
HSBC Fraud Fair
Silver
Brand: Hang Seng Bank Limited
Agency: Sunny Idea (HK) Limited
Preferred Banking – Be a Game Changer and "Carry" Yourself Campaign
Bronze
Brand: MSD
Agency: Narrow Door
Men’s Choice Matter
Best Use of Data & Insights
Gold
Brand: Chow Sang Sang
Agency: Prizm Group
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Silver
Brand: Hang Seng Bank Limited
Agency: Zenith HK
Preferred Banking – Be a Game Changer and "Carry" Yourself Campaign
Bronze
Brand: Hang Seng Bank Limited
Agency: Zenith HK
Credit Card +FUN Dollars Launch
Best Use of Martech
Gold
Brand: PayMe by HSBC
Agency: OMG
The Biggest Laisee of All
Silver
Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Silver
Brand: FWD Insurance
Agency: Cymballe Limited
Here We Are For Your Health
Best Digital Campaign of the Year
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Brand: HSBC Hong Kong
Agency: OMG, Saatchi & Saatchi
HSBC – Smart Use of Future Money Campaign
Click to view more details on IAB Hong Kong Digital Awards and event photos.
First-ever IABHK Pavilion to feature 15 member booths at MarketingPulse & eTailingPulse
IAB HK organized its first-ever IAB HK Pavilion at MarketingPulse & eTailingPulse and brought together 15 member companies from adtech, agency, and media, including Anymind Group, Aspire, Emarsys, EternityX, First Page, Ignite Vision, Ingenium Digital, Meltwater, Mezzofy, Omnichat, Presslogic, RTB House, Strategic Digital Marketing Company (SDMC), Sleekflow, and Social Power. By showcasing the latest innovative marketing strategies, solutions and technologies, marketing professionals and brand owners can interact with industry experts and explore the latest market trends and best practices.
About IAB HK
IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association that aims to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community. IAB HK has been one of the most active and influential digital marketing associations in Hong Kong, with over 100 company members coming from all aspects of the ecosystem, including media, ad platforms, agencies, brands and more. Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing. The founding members include comScore, Facebook, Google, South China Morning Post, and Yahoo.
Appendix 1: Judge List of IAB HK Digital Awards 2023
Category
Name
Company
Title
Best Use of Adtech & Programmatic Advertising
Alexandra Lo
Nestle
Head of Digital Marketing and Consumer Engagement
Antony Yiu
PHD Media
CEO
Eric Lin
Lee Kum Kee
General Manager, Hong Kong & Macau
Kai Tsang
McDonald’s Hong Kong
Senior Director, Digital Customer Experience and Partnership
Lawrence Yang
Publicis Media
CEO
Tim Hung* (Lead)
Blossom Lane Communications
Founder and CEO
Yvonne Leung
BUPA
Director of Customer Transformation & Growth
Best Branding Campaign
Agnes Lung
Uni China Group
Group Chief Marketing and Digital Officer
Andrea Leung
Sino Group
Group General Manager – Marketing
Brian Hui
HSBC Hong Kong
MD and Head of Customer Propositions and Marketing, Wealth and Personal Banking
Gloria Ho
Shiseido Hong Kong Limited
President & Managing Director
Karen Woo
MTR
General Manager – Branding & Communications
Mark Chan
CMRS Group (HK)
Group CEO
Simone Tam* (Lead)
Dentsu
CEO, Greater Bay Area
Best Use of Commerce
Arthur Chan* (Lead)
Vpon Big Data Group
Consultant
Bonnie Mak
Samsung Electronics
Associate Director, Head of eCommerce, Online Group
Chi Fai Leung
Chow Sang Sang
Associate Director, Omni Channel Business Integration
Kenny Ng
FWD Financial Limited
Head of Digital Commerce
Kenny Sham
Klook
General Manager
Matthew Lam
Swire Hotels
Director of Marketing – Digital
Silas Ho
EssenceMediacom
Managing Director
Best Use of Content Innovation
Angela Wong
AXA
Chief Marketing and Customer Officer
Bruce Lam
HKT Limited
Chief Executive Officer, Consumer
Danny Chan
CUHK
Lecturer
Kitty Lun* (Lead)
Meta
Head of Creative Shop Greater China
Michelle Lam
Kerry Properties Limited
Senior Director – Sustainability & Communications
Miuson Chi
MSL Group
General Manager
Roger Li
Yahoo
Senior Director of Ad Creative, Yahoo Creative Studios, APAC
Rudi Leung
Hungry Digital
Director & Founder
Best Use of Data & Insights
Andrew Chan
Apoidea Group
VP, Growth and Data
Cedric Delzenne
55
Managing Director, APAC
Ellen Yau* (Lead)
Bayer
Head of Marketing and Innovation – Consumer Health North Asia
Fred Ngan
Bowtie Life Insurance Company
Co-Founder & Co-CEO
Ginnie Lam
Emarsys
Regional Vice President of Greater China
Henry Leung
New World Corporate Services Limited (New World Group)
Head of Data Management
Tracy Lui
Havas Group Hong Kong
Strategy Director
Best Use of Martech
Akina Ho* (Lead)
AllStarsWomen DAO
Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter
Andy Ann
YAS Digital
Co-founder
Ben Chien
AnyMind Group
Managing Director, Greater China
Jingtao Ji
Head of App & Measurement
Timothee Semelin
Darewise (Animoca Brands)
Marketing and Ecosystem Director
Keith Li
WTIA
Chairman
Kenny Chien
Cherrypicks
Chief Executive Officer
Source : IAB HK Spring Dinner & Digital Awards Gala 2023: Celebrate digital brilliance with 350 marketers
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