From AVE 2.0 to OTW By Vans, Vans Celebrates the Culture of Skateboarding
LOS ANGELES, June 24, 2024 /PRNewswire/ — Last night, Friday, June 21, Vans’ week-long Paris takeover culminated in a bash blending the energy of Paris Fashion Week, Go Skateboarding Day and Fête de la Musique—at epic scale.
Welcoming the skateboarding, streetwear, fashion, art and entertainment communities of Paris and beyond, the OTW by Vans Checkered Future event featured a monumental installation set on the hill of Montmartre below the Sacré-Coeur Basilica.
Designed by OTW by Vans in partnership with PLAYLAB, INC. and California Skateparks, the installation’s large-scale skate bowl played host to a live skate exhibition paying tribute to the unconventional art derived from skate culture. Vans Skate Team from around the world including Efron Danzig, Curren Caples, Mami Tezuka, Tania Cruz, Elijah Berle, Diego Todd, Martino Cattaneo, Stafhon Boca, Anthony Van Engelen, Rowan Zorilla, Hugo Westrelin, and Willow Voges Fernandes jammed the installation throughout the evening. At the summit of the butte of Montmartre, a checkerboard DJ platform overlooking Paris hosted performances by Kaytranada, Venus X, Busy P and Tatyana Jane, and a headlining DJ set by JUSTICE.
Alongside Drieke Leenknegt, Global CMO of Vans, Ian Ginoza, Vice President, Creative Director for OTW by Vans, and Steve Van Doren, Vans Ambassador and Son of the Founder, guests included Emily Ratajkowski, Paloma Elsesser, Dev Hynes, Bella Poarch, Meadow Walker, Omar Apollo, Jonathan Anderson, Danielle Haim, Fai Khadra, Haze Khadra, Christina Paik, Kim Shui, Moses Sumney, Malick Bodian, Haider Ackermann, Ross Lynch, Devyn Garcia, Yumi Nootenboom, Alva Claire, Rocky Xu, Benji B, Pierce Abernathy, Mike Eckhaus, and Sam Richardson.
Bringing to life the disruptive approach of OTW by Vans, the most aspirational expression of Vans product design and experiences, the event at Sacré-Coeur builds upon recent OTW experiences; most recently, a skateable installation, designed by PLAYLAB, INC. in collaboration with Sterling Ruby, during Frieze Los Angeles.
Earlier this week in Paris, Vans hosted a skate jam on Tuesday, June 18, honoring skateboarding pioneer Anthony Van Engelen and his impact on footwear design progression with the launch of the AVE 2.0. This was followed by the opening of Vans Brand Curator and legendary photographer, Atiba Jefferson: Skate Photography Exhibition, in partnership with Architecture c/o Virgil Abloh™️, on Wednesday, June 19. Ending with OTW by Vans Checkered Future, these moments set the stage for a new storytelling approach launching this July.
Notable Voices
"We have worn out tons of white Vans over the years, it was time we get fresh ones."
– JUSTICE
"We live and make music in the 18th arrondissement, and it’s wild that Vans is taking over the most iconic park in our hometown! We’re super excited to DJ for Paris’ "Fête de la Musique" and Go Skateboarding Day. Vans is bringing people together with style, blending skate, music, and art." – Busy P
"Skating with a massive party is always a good time, but this was next level." – Curren Caples,
Vans Athlete
"OTW continues to elevate and disrupt the way we think about skateboarding against the backdrop of key cultural moments. From the music, to the skateable installation, and this iconic location, OTW embodies our purpose, spirit and attitude rooted in skateboarding."
– Ian Ginoza, Vice President, Creative Director for OTW by Vans
"Over 50 years of Vans events, and this moment is one of the best. Skateboarding, our athletes, our community all together in this special place is one for the history books."
– Steve Van Doren, Vans Ambassador and Son of the Founder
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About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off The Wall", embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture forward across action sports, music, art and design.
About OTW by Vans
OTW by Vans is the most aspirational expression of Vans rooted in celebrating skateboarding’s impact on every facet of culture. OTW by Vans pushes the boundaries of product design and brand experiences with innovators from skateboarding, art, fashion, design, and entertainment. OTW by Vans products are sold through otw.vans.com, and a curated selection of global wholesale partners.
Vans, "Off The Wall" Since ’66
otw.vans.com
instagram.com/otwbyvans
Vans Athlete Mami Tezuka by Atiba Jefferson
Vans Athlete Elijah Berle by Anthony Acosta
Emily Ratajkowski, Jonathan Anderson, Paloma Elsesser by Astra Marina for BFA
OTW by Vans Checkered Future Installation by Astra Marina for BFA
OTW by Vans JUSTICE Performance by Astra Marina for BFA
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