Increasing alignment of corporate real estate’s (CRE) strategic goals with broader enterprise priorities is a key insight emerging from JLL’s top 10 CRE trends for 2019.
They include a mix of both priorities that are shared across the business (including CRE), as well as real estate-specific strategic priorities and operational imperatives.
Enterprise wide priorities impact CRE as much as any other part of an organisation, or CRE has a role in delivering or enhancing:
- Responsible enterprise: Like other functions, there is mounting pressure for the organisation to be more transparent and accountable. This incorporates data protection, responsible procurement, and high standards of ethics.
- Inclusive workplace: Companies that embrace diversity and inclusion perform better, and an inclusive culture can improve innovation. CRE can play a major role by facilitating an inclusive workplace that supports diversity in all its forms.
- Urban futures. Businesses are considering extensive range of factors to inform portfolio, location and talent strategie It’s not just about cost; other factors like resilience, access to talent pools, innovation ecosystems and more are also key considerations.
- Collaborative ecosystems. Reinvention and new ways to innovate are core enterprise priorities. Developing a network of internal and external partners is crucial in driving continuous innovation
We are also seeing new and emerging CRE strategic priorities that support the business:
- Future Fit enterprise: JLL’s 2018 Future of Work Survey of over 500 real estate leaders worldwide points to a strong correlation between best in class CRE strategies and profit growth. Organisations exhibiting characteristics such as experimentation with new technologies, and open…
