Abstract
Market Connections Asia (MCA), an expert in marketing strategy planning and integrated marketing services, will be listed on the Market for Alternative Investment (mai) with a market capitalization of THB 759 million. MCA specializes in field marketing activities and offers various services, with a focus on the food and beverage industry. The company recently started a new business as a distributor for products. Proceeds from the IPO will be used for investments, loan repayment, and working capital.
Market Connections Asia pcl to be Listed on mai
Market for Alternative Investment (mai) will list Market Connections Asia pcl, a marketing strategy planning expert and integrated marketing activity service provider, on Oct 26 under the ticker symbol “MCA”. The company has a market capitalization at its initial public offering (IPO) of THB 759 million (approx. USD 20.89 million). mai President Prapan Charoenprawatt said that MCA will be listed and start trading on mai in the Services industry group.
MCA: One-Stop Marketing Solution Provider
MCA is a one-stop marketing promotion activity solution provider specializing in field marketing activities to cater to clients’ business needs, starting from raising brand awareness, creating customer engagements to continuously stimulating sales. The company offers four main services as follows: 1) Organizing marketing activities and providing digital services, 2) Product packing and logistic service, 3) Product Consultant (PC) service, and 4) Product merchandiser service. In the first half of 2023, the company’s income ratio from these four main services was 39:4:22:35, respectively. Proceeds from the fundraising will be used to invest in assets for the Distributor business, to repay loans from financial institutions, and as working capital.
