Abstract
Market for Alternative Investment (mai) will list Nice Call pcl, a direct marketing company, on July 31, 2024 under the symbol “NCP”. NCP distributes products through telemarketing channels and has a market capitalization of THB 360 million. The company partners with vendors and has its own brand, “BN”. NCP has a database of over 5 million target customer contacts and employs telemarketers under a rehabilitation project. The company’s post-IPO paid-up capital is THB 90 million, with a P/E ratio of 28.14 times. Proceeds from the IPO will fund expansion and serve as working capital. Major shareholders after the IPO include Sarun Vejsupaporn, Noppol Chukin, and Anek Eungthrakool. NCP’s dividend policy is to pay shareholders not less than 40% of net profit from its financial statements.
Listing of Nice Call pcl on mai
Market for Alternative Investment (mai) is set to list Nice Call pcl, a direct marketing company specializing in telemarketing, on July 31, 2024, under the symbol “NCP”. The company’s initial public offering (IPO) market capitalization stands at THB 360 million (approximately USD 9.97 million). mai President Prapan Charoenprawatt announced that NCP will be part of the Services Industry group on mai.
NCP’s Business Operations and Financial Structure
NCP distributes various products and direct marketing services through telemarketing channels, including health supplements, beauty products, and cosmeceuticals. The company collaborates with 42 vendors, offering 203 items from 57 brands along with their own brand, “BN”, which includes 21 products. NCP also expanded into upselling services and telesale outsourcing in 2023. With a database of over 5 million customer contacts, the company employs 219 telemarketers under the project of “Returning Good People to Society” through collaboration with prisons. Post-IPO, the company has a paid-up capital of THB 90 million, comprising 130 million existing shares and 50 million newly issued shares. To fund future growth and operational needs, the IPO proceeds will be utilized for various investments and working capital.
