The government has successfully boosted tourism, with the number of international visitors currently reaching 21 million.
The Thai government has successfully boosted tourism, welcoming 21 million international visitors this year, projected to generate a revenue of 2.73 trillion baht—an increase of 650 billion baht from last year. Government spokesperson Chai Watcharong highlighted the “Ignite Thailand Tourism” policy, an essential part of the Prime Minister’s economic recovery strategy. By the end of 2023, Thailand expects to attract 28 million tourists, which would yield over 2.09 trillion baht in revenue. As of early August, international arrivals rose by 33% compared to last year, with significant contributions from Chinese tourists (4.2 million, up 124%), and other markets like Malaysia, India, and South Korea. Domestic tourism is also thriving, with over 15 million trips recorded. The tourism sector is projected to contribute significantly to GDP growth, reflecting robust economic recovery.
Tourism Expected to Generate 2.7 Trillion Baht in Revenue This Year
Tourism in Thailand is poised to generate an impressive 2.7 trillion baht in revenue this year, significantly fueling the country’s economy. With the gradual easing of travel restrictions post-pandemic, tourist influx has shown remarkable growth, showcasing Thailand’s resilience and enduring appeal. Popular destinations like Bangkok, Phuket, and Chiang Mai are witnessing a resurgence in international visitors, drawn by their rich culture, stunning landscapes, and vibrant street life.
The Thai government is implementing various measures to boost tourism, including promotional campaigns and enhanced safety protocols. These initiatives aim to rebuild consumer confidence, making it easier and safer for travelers to explore the country. Additionally, targeted marketing efforts are focusing on niche markets such as eco-tourism and wellness retreats, ensuring diverse offerings that cater to different traveler preferences.
As the tourism sector flourishes, it plays a pivotal role in creating jobs and stimulating local economies. The projected revenue of 2.7 trillion baht underscores the importance of tourism for Thailand, highlighting its potential to support sustainable growth and enhance the overall well-being of its citizens.
