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TAT (Tourism Authority of Thailand) signs a Letter of Intent with Nanjing ‘Tuniu’ International Travel Service to promote Thailand as a top tourist destination in China.
Signing of Letter of Intent
Thai AirAsia (TAT) has taken a significant step in expanding its presence in China by signing a letter of intent with Nanjing ‘Tuniu’ International Travel Service. This move marks a strategic partnership between the two companies, aiming to promote tourism and travel services in Thailand and China.
Strengthening Tourism Ties
The partnership will enable TAT to tap into Tuniu’s vast customer base and extensive travel network in China, while Tuniu will benefit from TAT’s expertise in Thai tourism and hospitality. The collaboration is expected to generate significant revenue growth and strengthen tourism ties between the two countries.
Tuniu, a leading online leisure travel company in China, has signed a letter of intent with the Tourism Authority of Thailand (TAT) to promote and develop tourism in Thailand. The agreement aims to increase the number of Chinese tourists visiting Thailand and enhance the overall travel experience for Chinese visitors. Under the agreement, Tuniu will work closely with the TAT to create customized travel itineraries and promote Thailand’s tourist attractions through its online platform. The company will also provide insights and data on Chinese travelers’ preferences and behaviors to help the TAT tailor its marketing strategies and improve its services. In return, the TAT will provide Tuniu with support and resources to facilitate the planning and execution of Thailand-bound tours. The partnership is expected to boost bilateral tourism and strengthen economic ties between China and Thailand.
Source : TAT and Nanjing ‘Tuniu’ International Travel Service Sign Letter of Intent