The Thailand Convention and Exhibition Bureau organized a familiarization trip to showcase the Eastern Economic Corridor, covering Chach Chang Churi and Rong provinces. Attendees, including government and media representatives, explored key sites, modern technologies, and local culture. The trip aimed to highlight MICE products, promote investment opportunities, and demonstrate the region’s potential as a hub for tourism and sustainable development.
TCEB Showcases Expansion and Potential in EEC Through MICE Familiarization Trip
The Thailand Convention and Exhibition Bureau (TCEB) is showcasing growth and opportunities in the Eastern Economic Corridor (EEC) through a recent MICE (Meetings, Incentives, Conventions, and Exhibitions) familiarization trip. This initiative underscores TCEB’s commitment to promoting Thailand as a premier MICE destination, particularly in the rapidly evolving EEC region, known for its infrastructure and investment prospects.
During the trip, industry stakeholders explored key venues and facilities designed to accommodate international events. Participants experienced firsthand the unique offerings of the EEC, including state-of-the-art conference centers and leisure attractions. This familiarization trip aimed to highlight the potential of the region in attracting global MICE events, thereby boosting local economies and tourism.
TCEB’s efforts are timely as the MICE sector looks to recover and thrive post-pandemic. By forging strong connections between local suppliers and international buyers, TCEB is positioning the EEC as a vital hub for business tourism. With enhanced collaboration and innovative strategies, the region is set to become a focal point for MICE activities in Southeast Asia.
