The Tourism Authority of Thailand (TAT) and the Hokkaido Government have renewed their long-standing cooperation agreement to promote two-way travel and tourism between the two countries.
The Letter of Intent was signed following a joint meeting at the Arnoma Grand Bangkok Hotel by Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) and Mr. Akira Kimoto, Director General for Tourism, Hokkaido Government.
The two organisations have enjoyed good relations and undertaken tourism promotion activities for several years.
The former agreement was effective from 5 February, 2013, to 31 March, 2016. The latest updated agreement expands the range of tourism promotional marketing activities and channels for exchanging and publishing tourism information to include online and offline media.
Mrs. Srisuda Wanapinyosak (left), TAT Deputy Governor for International Marketing (Asia and the South Pacific) and Mr. Akira Kimoto (right), Director General for Tourism, Hokkaido Government.
TAT continues to pursue a proactive marketing strategy to tap the Japanese market with the campaign of “Discover Amazing Stories in Amazing Thailand” by focusing on “The Unique Thai Local Experience”. This year, TAT is also focussing on promoting Japanese ladies, youth, sports tourism (golf and marathons), and incentive…
