Bangkok, 23 February, 2018 – The Tourism Authority of Thailand (TAT) continues its support for the 12th anniversary of the Honda LPGA Thailand 2018 golf tournament as coverage of the event promotes a positive image of Thailand’s internationally acclaimed golf tourism sector.
The event takes place from 22 to 25 February, 2018, at the Siam Country Club Pattaya Old Course. It also enhances the reputation of Thai sports tourism products and services that can facilitate international sports events. This is in line with TAT’s policy to promote Thailand as a preferred destination for sports tourism and in turn help to expand golf tourism’s contribution to Thailand’s tourism economy, as it is considered a high spending group.
Golf tourism is again a highlighted sector in the TAT’s international marketing plan strategy for 2018. Thailand offers a diverse portfolio of sports events including Muay Thai, marathons, triathlons and golf, which are covered extensively by the global sports media. With a diversity of landscapes, perfect climate, and facilities, Thailand offers an amazing sports tourism experience.
The LPGA women’s professional tour continues to gain popularity as more women are attracted to the sport. Local heroes; namely, the winner of the CME Group Tour Championship 2017 and the current TAT’s Thailand Golf Ambassadors Ariya Jutanugarn who created history by securing the top place in the world rankings last year, Moriya Jutanugarn along with the former TAT’s Thailand Golf Ambassador, Pornanong Phatlum, will lead the Thai challenge as they try to become the first golfers to win an LPGA event on home turf.
The fact that the event continues to attract top female golfing talents to Thailand, it also plays a pivotal role in helping create a good image for Thailand as a host of international sports events.
This year’s edition welcomes a total of 70 players, including the world’s…
