Bangkok, September 2019 – The Tourism Authority of Thailand (TAT) Krabi Office is launching its ‘Krabi Premium’ marketing concept aimed at delivering ‘the best of the best’ of Krabi.
It offers meaningful experiences to tourists to hopefully stimulate spending and generate additional revenue for local communities in the province.
The initiative also aims to promote responsible tourism while encouraging the exchange of ideas between the locals, tourists and tourism operators on how to promote the concept both locally and to domestic and international tourists.
Mr. Apichai Aranyig, Director of the TAT Krabi Office, said the ‘Krabi Premium’ concept started off as a project to entice more domestic tourists, both Thai and expatriates living in Thailand, to Krabi through the launch of the ‘We are Krabi‘ and its bookcaze websites.
“The concept is now expanding to cover all potential markets. Through partnerships with tour operators and hotels, international tourists will know more of what can be experienced in Krabi while Thai tourists will know they are welcomed all-year round. This averts misconceptions that hotels and tourism operators in Krabi only want Thai tourists during the low season,”
Mr. Apichai said.
“The concept is also meant to encourage hotels, tourism operators and Krabi locals to be good hosts and treat…
