Last year, when foreign tourist arrival numbers nearly hit 40 million in Thailand, major revenue sources came from short-haul markets in Asia, with almost 10 million arriving from China.
But due to international travel restrictions still in place, today most (93%) tourism customers are Thais, up 31% from the pre-Covid period.
Tourism after Covid-19
A poll of 682 tourism-related operators found that 100% of car rental services have resumed business as people avoiding public transport in the wake of the pandemic, followed by restaurants (89.2%) and hotels (81.6%).