Thursday, December 26, 2024

TAT and Thai AirAsia cooperate in new ‘Rediscover Thailand’ marketing campaign

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The Tourism Authority of Thailand (TAT) is cooperating with Thai AirAsia in launching the “Amazing New Chapter: Rediscover Thailand Get ready to go to Thailand” campaign, which is aimed at millennials and young couples from Singapore.

The campaign was official announced in Singapore today (11 May) by Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, and Mr. Santisuk Klongchaiya, Thai AirAsia Chief Executive Officer, as well as TAT officials and Thai AirAsia executives.

The event was presided over by H.E. Mr. Chutintorn Gongsakdi, Ambassador of Thailand to Singapore.

TAT and Thai AirAsia cooperate in new ‘Rediscover Thailand’ marketing campaign
H.E. Mr. Chutintorn Gongsakdi, Ambassador of Thailand to Singapore

Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said “With various factors supporting the return of tourism to Thailand, among them the relaxing of entry requirements to the kingdom, easing of travel restrictions in source markets worldwide and resumption of commercial flights, this is a great opportunity to stimulate travellers’ decision-making. This latest marketing campaign is expected to have a positive effect on the Thai tourism industry in the second half of this year.”

Singapore is a key visitor source market for Thailand, and the “Amazing New Chapter: Rediscover Thailand…

Read the complete story on Thailand Business News