Bangkok, 10 July 2023 – The Tourism Authority of Thailand (TAT) has launched the ‘SUKJAI NFT by Amazing Thailand’ project, in collaboration with SOOBAK, with the aim of targeting high-spending South Korean travelers to Thailand by promoting digital art assets.
The MOU signed with SOOBAK is one of three tourism cooperation agreements that TAT signed with major players in the South Korean tourism industry, including the Korea Association of Travel Agents (KATA) and Korean Air, in late 2022. These agreements are intended to expand and strengthen tourism links between the two countries.
The ‘SUKJAI NFT by Amazing Thailand’ project seeks to engage with the digital asset consumer market in South Korea and build a fanbase through NFT marketing. This marketing approach will offer new tourism experiences and inspire travel to Thailand.
This project represents the international expansion of TAT’s NFT marketing activities, following the success of the Amazing Thailand NFTs project in Thailand. The project, now in its third season, offers 55,000 NFT artworks distributed across the country’s five regions.
The ‘SUKJAI NFT by Amazing Thailand’ project showcases the TAT mascot “Nong Sukjai” and offers 20,000 NFT pieces in the South Korean market. These NFT pieces provide special privileges for travel products and services in four categories: shopping, luxury lifestyle, outdoor and adventure, and art and entertainment.
Read the complete story here :TAT launches ‘SUKJAI NFT by Amazing Thailand’ project
