Bangkok, 24 July 2023 – The Tourism Authority of Thailand (TAT) organized the ‘Amazing Thailand Fest 2023’ at the popular Abeno Q’s Mall in Osaka, Japan, from 21-23 July 2023. The event aimed to create awareness about the Visit Thailand Year 2023: Amazing New Chapters campaign in the Japanese market.
The three-day Amazing Thailand Fest 2023 in Osaka focused on promoting fun and happiness through cultural performances and activities revolving around a Thai temple fair theme. The event highlighted Ayutthaya as a featured destination and showcased the kingdom’s 5F soft-power foundations: Food, Film, Festival, Fight, and Fashion. These foundations showcased the wide range of meaningful travel experiences available in Thailand.
The festival offered cultural shows on Songkran and Loi Krathong festivals, Muay Thai martial art performances, and Thai boxing shows. A food zone was set up to sell Thai cuisine and demonstrate the making of ‘Roti Saimai’, a dish from the Michelin Bib Gourmand-awarded shop in Ayutthaya. Popular Thai actors in Japan made appearances on stage and social media live streams. Additionally, there was an exhibition on Thai costumes from different eras, allowing visitors to dress up in Thai-style attire for photo opportunities.
To highlight traditional Thai arts and crafts, workshops were conducted on making “Pla-Ta-Pian” wind mobiles shaped like fish from fan palm fronds, and “krathongs” used in the Loi Krathong festival. Social media activities were also organized to promote Thai souvenirs like elephant pants, bamboo fans, and miniature “klong yao” (long drums).
Mr. Yuthasak, along with other dignitaries and TAT’s executives, attended the event’s opening ceremony presided over by Mr. Khempol Uitayakul, Secretary to Thailand’s Minister of Tourism and Sports, and Mr. Akrapong Chalermnon, Consul-General of Thailand in Osaka. Prior to the opening event, Mr. Yuthasak also hosted a briefing for local media to provide an update on Thailand’s tourism situation.
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