Bangkok, 8 August 2023 – The Tourism Authority of Thailand (TAT) is collaborating with Yggdrazil Group, the developer of the Home Sweet Home game series, and Ogilvy (Thailand) to launch the new online battle game, Home Sweet Home: Online. The game aims to encourage travel to Thailand among Gen Z, Gen Alpha, and Native Digitals worldwide.
According to Mr. Nithee Seeprae, TAT Deputy Governor for Digital Research and Development, the Home Sweet Home game series is popular among global tech-savvy individuals, gamers, and those interested in superstitions due to its captivating storytelling that incorporates Thai mythology, beliefs, and culture. By supporting the release of the latest edition, the TAT hopes to inspire players to transform their in-game experiences into actual cultural and spiritual trips to Thailand.
The Home Sweet Home game series is a collection of horror adventure games that revolve around Thai beliefs, mysteries, folklore, and objects. These games take players on an exciting journey through the superstitious and folklore-rich culture of Thailand, where they must combat ghosts and evil spirits and solve puzzles.
The game also showcases real locations in Thailand, including Phimai Historical Park in Nakhon Ratchasima, Khum Khun Phaen (a replica of an ancient Thai-style house) in Suphan Buri, and Hala Bala Wildlife Sanctuary in Yala. These locations become part of the players’ in-game experiences as they progress through the game.
The Home Sweet Home: Online project aligns with TAT’s strategy to utilize technology and innovation in the development of Smart Tourism in Thailand.
In a recent survey among gamers playing the free-to-play Home Sweet Home: Online episode, results indicated that national parks were the most intriguing tourist attractions in Thailand, followed by Thai street food which interested one-third of the participants, and Thai festivals, specifically Songkran. This highlights the ongoing promotion of Thailand’s cultural foundations.
TAT anticipates that at least 500,000 individuals will be interested in participating in the game, consequently raising awareness about Thai tourism to at least 900,000 person-times.
The original article was published on TAT Newsroom.
Read the complete story here :TAT backs the latest ‘Home Sweet Home’ game to promote Thailand’s deep culture
